Health care · County · Wisconsin
Primary care and pediatric clinics in Portage County, WI
How Portage County, WI compares with other counties and the U.S. for primary care and pediatric clinics: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 2 chain locations (50%)
- Official establishments
- 63
- +5.0% since 2019
- Household spending a year
- $41.5M
- On medical and dental services · $1,400 a household
- Spending per listing
- $10.4M
- 5.8 times the U.S.
- Listings per 10k households
- 1.3
- 82% below the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the primary care and pediatric clinics around any address in Portage County
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Portage County spend about $41.5M a year on medical and dental services, or $1,400 per household, 9% above the U.S. average. That works out to $10.4M per clinic, 5.8 times the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
There are 4 primary care and pediatric clinics on map listings in Portage County as of September 2026. That comes to 1.3 for every 10,000 households, 82% below the U.S. rate of 7.2.
Official counts show 63 businesses with payroll classed as offices of physicians in Portage County in 2023, up 5.0% from 2019. That is one for every 471 households, against one for every 593 across the U.S. Another 12 one-person businesses have no payroll, by official counts.
Population estimates show Portage County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). With 4 primary care and pediatric clinics on map listings, Portage County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Portage County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portage County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.3 | 5.0 | 7.2 |
| Spending per listing | $10.4M | $2.8M | $1.8M |
| Households per official establishment | 471 | 768 | 593 |
| Official establishment growth, 2019–2023 | +5.0% | +26.6% | −2.2% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,400 | $1,435 | $1,288 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 60 → 63+5.0% over the period
- Employees, 2023
- 685
- Annual payroll, 2023
- $64.9M
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 42 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for primary care and pediatric clinics, numbered among those based in Wisconsin, with Portage County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 13 | 3.5 | $4.7M | +4.7% | #9 of 1,656 |
| 2Polk County, WI | 86 | 5 | 2.6 | $5.5M | +1.7% | #27 of 1,656 |
| 3Rock County, WI | 85 | 10 | 1.5 | $9.3M | +1.7% | #32 of 1,656 |
| 4Calumet County, WI | 82 | 6 | 2.8 | $5.4M | +2.9% | #65 of 1,656 |
| 5Columbia County, WI | 81 | 5 | 2.1 | $7.1M | −0.7% | #73 of 1,656 |
| 6Jefferson County, WI | 81 | 8 | 2.3 | $6.3M | +0.3% | #74 of 1,656 |
| 7La Crosse County, WI | 81 | 20 | 3.9 | $3.6M | +0.3% | #80 of 1,656 |
| 8Dane County, WI | 81 | 171 | 6.8 | $2.3M | +4.9% | #87 of 1,656 |
| 9Sauk County, WI | 80 | 9 | 3.2 | $4.4M | +1.3% | #89 of 1,656 |
| 10Washington County, WI | 79 | 19 | 3.3 | $4.7M | +1.8% | #96 of 1,656 |
| Portage County, WI | Not scored | 4 | 1.3 | $10.4M | +2.2% |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics55
- Dentists and orthodontists59
- Primary care and pediatrics
- Urgent care and walk-in clinics
- Chiropractors44
- Physical therapy64
- Optometrists and eye care76
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in Portage County, WI?
As of September 2026, map listings count 4 primary care and pediatric clinics in Portage County. The listings count primary care, family medicine and pediatric clinics. Official counts show 63 businesses with payroll classed as offices of physicians in 2023, up 5.0% from 2019. Official counts list 12 one-person businesses without payroll.
How much do households in Portage County, WI spend on medical and dental services?
About $41.5M a year, or $1,400 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 4 primary care and pediatric clinics on map listings, it comes to $10.4M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 29,679 households in Portage County and national spending patterns by income.
How does Portage County, WI compare with the U.S. for primary care and pediatric clinics?
Portage County has 1.3 primary care and pediatric clinics per 10,000 households, 82% below the U.S. rate of 7.2. Spending per clinic is $10.4M, 5.8 times the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, Portage County would have about 23, against 4 on map listings. There is one business with payroll in the industry for every 471 households, against one for every 593 across the U.S. The official count rose 5.0% from 2019 to 2023, against −2.2% for the U.S.
How fast is Portage County, WI growing?
Population estimates put Portage County at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. Median household income in Portage County is $76,070, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County has no market score for primary care and pediatric clinics: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.