Health care · County · Wisconsin
Primary care and pediatric clinics in Shawano County, WI
Competitor counts, household spending and official business counts for primary care and pediatric clinics in Shawano County, WI, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 2 chain locations (50%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $22.5M
- On medical and dental services · $1,303 a household
- Spending per listing
- $5.6M
- 3.2 times the U.S.
- Listings per 10k households
- 2.3
- 68% below the U.S.
- Population, 2025
- 41,560
- +1.7% since 2020
See the primary care and pediatric clinics around any address in Shawano County
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 primary care and pediatric clinics in Shawano County. That is 2.3 per 10,000 households, 68% below the U.S. rate of 7.2.
At $1,303 per household (in line with the U.S. average), households in Shawano County spend about $22.5M a year on medical and dental services. That works out to $5.6M per clinic, 3.2 times the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
In 2023, official counts showed 17 businesses with payroll in Shawano County classed as offices of physicians. That is one for every 1,014 households, against one for every 593 across the U.S. Official counts list 7 one-person businesses without payroll.
Population estimates show Shawano County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). With 4 primary care and pediatric clinics on map listings, Shawano County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Shawano County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shawano County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 5.0 | 7.2 |
| Spending per listing | $5.6M | $2.8M | $1.8M |
| Households per official establishment | 1,014 | 768 | 593 |
| Official establishment growth, 2019–2023 | n/a | +26.6% | −2.2% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,303 | $1,435 | $1,288 |
| Median household income | $66,479 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 17
- Employees, 2023
- 85
- Annual payroll, 2023
- $5.8M
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 42 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in Shawano County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shawano County
- Population, 2025 estimate
- 41,560+1.7% since 2020
- Households
- 17,246
- Median age
- 45.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 893 sq. mi.
- People per square mile
- 46
- Median household income
- $66,479+17.6% vs. 2015–2019, before inflation
- Average household income
- $85,669
- Median home value
- $194,000
- Jobs located here
- 12,350
- Daytime population
- 32,224Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shawano County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for primary care and pediatric clinics, numbered among those based in Wisconsin, with Shawano County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 13 | 3.5 | $4.7M | +4.7% | #9 of 1,656 |
| 2Polk County, WI | 86 | 5 | 2.6 | $5.5M | +1.7% | #27 of 1,656 |
| 3Rock County, WI | 85 | 10 | 1.5 | $9.3M | +1.7% | #32 of 1,656 |
| 4Calumet County, WI | 82 | 6 | 2.8 | $5.4M | +2.9% | #65 of 1,656 |
| 5Columbia County, WI | 81 | 5 | 2.1 | $7.1M | −0.7% | #73 of 1,656 |
| 6Jefferson County, WI | 81 | 8 | 2.3 | $6.3M | +0.3% | #74 of 1,656 |
| 7La Crosse County, WI | 81 | 20 | 3.9 | $3.6M | +0.3% | #80 of 1,656 |
| 8Dane County, WI | 81 | 171 | 6.8 | $2.3M | +4.9% | #87 of 1,656 |
| 9Sauk County, WI | 80 | 9 | 3.2 | $4.4M | +1.3% | #89 of 1,656 |
| 10Washington County, WI | 79 | 19 | 3.3 | $4.7M | +1.8% | #96 of 1,656 |
| Shawano County, WI | Not scored | 4 | 2.3 | $5.6M | +1.7% |
Other business types in Shawano County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics63
- Dentists and orthodontists70
- Primary care and pediatrics
- Urgent care and walk-in clinics
- Chiropractors50
- Physical therapy79
- Optometrists and eye care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in Shawano County, WI?
There are 4 primary care and pediatric clinics on map listings in Shawano County as of September 2026. The listings count primary care, family medicine and pediatric clinics. Official counts show 17 businesses with payroll classed as offices of physicians in 2023. Official counts also show 7 one-person businesses without payroll.
How much do households in Shawano County, WI spend on medical and dental services?
About $22.5M a year, or $1,303 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 4 primary care and pediatric clinics on map listings, it comes to $5.6M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 17,246 households in Shawano County and national spending patterns by income.
How does Shawano County, WI compare with the U.S. for primary care and pediatric clinics?
Shawano County has 2.3 primary care and pediatric clinics per 10,000 households, 68% below the U.S. rate of 7.2. Spending per clinic is $5.6M, 3.2 times the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, Shawano County would have about 13, against 4 on map listings. There is one business with payroll in the industry for every 1,014 households, against one for every 593 across the U.S.
How fast is Shawano County, WI growing?
Population estimates put Shawano County at 41,560 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,246 households. The median household income in Shawano County is $66,479 a year, 18% below the U.S. median of $80,734. That rose 17.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shawano County has no market score for primary care and pediatric clinics: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shawano County. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in Shawano County
Screening a site or an acquisition in Shawano County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.