Health care · Metro area · Wisconsin
Primary care and pediatric clinics in the Green Bay, WI metro area
How the Green Bay, WI metro area compares with other metro areas and the U.S. for primary care and pediatric clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #97 of 387 scored metro areas
#9 of 13 scored metro areas based in Wisconsin
- Listings
- 107
- 3 chain locations (3%)
- Official establishments
- 146
- +9.0% since 2019
- Household spending a year
- $195.4M
- On medical and dental services · $1,436 a household
- Spending per listing
- $1.8M
- 3% above the U.S.
- Listings per 10k households
- 7.9
- 10% above the U.S.
- Population, 2025
- 336,756
- +2.5% since 2020
See the primary care and pediatric clinics around any address in the Green Bay metro area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Green Bay metro area spend about $195.4M a year on medical and dental services, or $1,436 per household, 11% above the U.S. average. That is about $1.8M of household spending for each clinic on map listings, 3% above the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
There are 107 primary care and pediatric clinics on map listings in the Green Bay metro area as of September 2026. Chain locations make up 3% of them, against 9% across the U.S. That is 7.9 per 10,000 households, 10% above the U.S. rate of 7.2.
In 2023, official counts showed 146 businesses with payroll in the Green Bay metro area classed as offices of physicians, up 9.0% from 2019. That is one for every 932 households, against one for every 593 across the U.S. Another 95 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $418K has gone to businesses classed as offices of physicians in the Green Bay metro area.
Population estimates show the Green Bay metro area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for primary care and pediatric clinics in the Green Bay metro area is 64 (upper middle), #97 of 387 scored metro areas and #9 of 13 scored metro areas based in Wisconsin.
How the Green Bay metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Green Bay metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.9 | 5.0 | 7.2 |
| Spending per listing | $1.8M | $2.8M | $1.8M |
| Households per official establishment | 932 | 768 | 593 |
| Official establishment growth, 2019–2023 | +9.0% | +26.6% | −2.2% |
| Population growth, 2020–2025 | +2.5% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,436 | $1,435 | $1,288 |
| Median household income | $79,267 | $77,485 | $80,734 |
| Groundwork market score | 64 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 146+9.0% over the period
- Employees, 2023
- 4,040
- Annual payroll, 2023
- $463.4M
- One-person businesses, 2023
- 95Businesses with no payroll
- Map listings, September 2026
- 1073 chain locations
- Listings at the U.S. rate for this spending
- 110The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $418K
SBA-backed loans to businesses classed as offices of physicians in the Green Bay metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Green Bay metro area
- Population, 2025 estimate
- 336,756+2.5% since 2020
- Households
- 136,101
- Median age
- 40.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,870 sq. mi.
- People per square mile
- 177
- Median household income
- $79,267+27.0% vs. 2015–2019, before inflation
- Average household income
- $101,173
- Median home value
- $257,300
- Jobs located here
- 173,676
- Daytime population
- 339,683Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Green Bay metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for primary care and pediatric clinics, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Green Bay metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 86 | 566 | 3.8 | $4.3M | +2.6% | #8 of 387 |
| 1Madison, WI | 85 | 184 | 6.1 | $2.5M | +4.1% | #10 of 387 |
| 2Janesville-Beloit, WI | 84 | 10 | 1.5 | $9.3M | +1.7% | #11 of 387 |
| 3La Crosse-Onalaska, WI-MN | 80 | 23 | 3.2 | $4.4M | +0.4% | #19 of 387 |
| 4Fond du Lac, WI | 79 | 11 | 2.5 | $5.5M | +0.5% | #21 of 387 |
| Duluth, MN-WI | 78 | 34 | 2.8 | $4.9M | +0.2% | #24 of 387 |
| 5Eau Claire, WI | 77 | 28 | 3.9 | $3.6M | +2.6% | #31 of 387 |
| 6Appleton, WI | 71 | 51 | 5.1 | $2.9M | +2.7% | #54 of 387 |
| 7Wausau, WI | 67 | 17 | 2.9 | $4.8M | +1.0% | #71 of 387 |
| 8Sheboygan, WI | 67 | 23 | 4.6 | $3M | 0.0% | #73 of 387 |
| 9Green Bay, WI | 64 | 107 | 7.9 | $1.8M | +2.5% | #97 of 387 |
Other business types in the Green Bay metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics51
- Dentists and orthodontists73
- Primary care and pediatrics64
- Urgent care and walk-in clinics72
- Chiropractors34
- Physical therapy76
- Optometrists and eye care54
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Green Bay, WI metro area?
As of September 2026, map listings count 107 primary care and pediatric clinics in the Green Bay metro area. 3 of them (3%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 146 businesses with payroll classed as offices of physicians in 2023, up 9.0% from 2019. Official counts list 95 one-person businesses without payroll.
How much do households in the Green Bay, WI metro area spend on medical and dental services?
About $195.4M a year, or $1,436 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 107 primary care and pediatric clinics on map listings, it comes to $1.8M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 136,101 households in the Green Bay metro area and national spending patterns by income.
How does the Green Bay, WI metro area compare with the U.S. for primary care and pediatric clinics?
The Green Bay metro area has 7.9 primary care and pediatric clinics per 10,000 households, 10% above the U.S. rate of 7.2. Spending per clinic is $1.8M, 3% above the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, the Green Bay metro area would have about 110, against 107 on map listings. There is one business with payroll in the industry for every 932 households, against one for every 593 across the U.S. The official count rose 9.0% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Green Bay, WI metro area growing?
Population estimates put the Green Bay metro area at 336,756 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 136,101 households. Median household income in the Green Bay metro area is $79,267, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Green Bay metro area scores 64 for primary care and pediatric clinics (upper middle), #97 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Green Bay metro area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Green Bay metro area
Screening a site or an acquisition in the Green Bay metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.