Groceries and convenience · County · New Mexico
Grocery stores in San Juan County, NM
The grocery stores in San Juan County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #871 of 2,070 scored counties
#11 of 18 scored counties in New Mexico
- Listings
- 22
- 7 chain locations (32%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $227.1M
- On groceries · $5,443 a household
- Spending per listing
- $10.3M
- 11% above the U.S.
- Listings per 10k households
- 5.3
- 22% below the U.S.
- Population, 2025
- 120,340
- −0.9% since 2020
See the grocery stores around any address in San Juan County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in San Juan County spend about $227.1M a year on groceries, or $5,443 per household, 14% below the U.S. average. That works out to $10.3M per store, 11% above the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
San Juan County has 22 grocery stores on map listings as of September 2026. Of those, 7 are chain locations, or 32%, against 37% across the U.S. That is 5.3 per 10,000 households, 22% below the U.S. rate of 6.8.
Official counts show 12 businesses with payroll classed as supermarkets and grocery stores in San Juan County in 2023. That is one for every 3,478 households, against one for every 2,053 across the U.S.
Population estimates put the population change in San Juan County from 2020 to 2025 at −0.9%, against +3.1% for the U.S. The Groundwork market score for grocery stores in San Juan County is 54 (upper middle), #871 of 2,070 scored counties and #11 of 18 scored counties in New Mexico.
How San Juan County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Juan County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 4.5 | 6.8 |
| Spending per listing | $10.3M | $12.7M | $9.3M |
| Households per official establishment | 3,478 | 3,404 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | 0.0% |
| Population growth, 2020–2025 | −0.9% | +0.3% | +3.1% |
| Spending per household on groceries | $5,443 | $5,673 | $6,319 |
| Median household income | $55,872 | $64,059 | $80,734 |
| Groundwork market score | 54 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 12
- Employees, 2023
- 683
- Annual payroll, 2023
- $19.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 227 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in San Juan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Juan County
- Population, 2025 estimate
- 120,340−0.9% since 2020
- Households
- 41,732
- Median age
- 38.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 5,517 sq. mi.
- People per square mile
- 22
- Median household income
- $55,872+10.6% vs. 2015–2019, before inflation
- Average household income
- $76,826
- Median home value
- $193,800
- Jobs located here
- 45,264
- Daytime population
- 119,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Juan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for grocery stores, numbered among those based in New Mexico, with San Juan County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 91 | 11 | 1.9 | $32M | +6.9% | #41 of 2,070 |
| 2Valencia County, NM | 81 | 7 | 2.5 | $21.7M | +7.2% | #160 of 2,070 |
| 3Eddy County, NM | 77 | 8 | 3.4 | $17.5M | +0.3% | #238 of 2,070 |
| 4Doña Ana County, NM | 71 | 36 | 4.2 | $12.8M | +4.1% | #370 of 2,070 |
| 5Los Alamos County, NM | 71 | 5 | 6.1 | $12.2M | 0.0% | #376 of 2,070 |
| 6Santa Fe County, NM | 69 | 37 | 5.2 | $11.6M | +1.2% | #433 of 2,070 |
| 7Bernalillo County, NM | 68 | 112 | 3.9 | $14.8M | −1.4% | #448 of 2,070 |
| 8Rio Arriba County, NM | 60 | 6 | 3.8 | $14.3M | −1.0% | #666 of 2,070 |
| 9Lea County, NM | 58 | 13 | 5.3 | $10.9M | +0.2% | #741 of 2,070 |
| 10Otero County, NM | 57 | 15 | 6.1 | $8.9M | +3.7% | #780 of 2,070 |
| 11San Juan County, NM | 54 | 22 | 5.3 | $10.3M | −0.9% | #871 of 2,070 |
Other business types in San Juan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores58
- Grocery stores54
- Convenience stores59
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in San Juan County, NM?
Map listings as of September 2026 show 22 grocery stores in San Juan County. 7 of them (32%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 12 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in San Juan County, NM spend on groceries?
About $227.1M a year, or $5,443 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 22 grocery stores on map listings, it comes to $10.3M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 41,732 households in San Juan County and national spending patterns by income.
How does San Juan County, NM compare with the U.S. for grocery stores?
San Juan County has 5.3 grocery stores per 10,000 households, 22% below the U.S. rate of 6.8. Spending per store is $10.3M, 11% above the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, San Juan County would have about 24, against 22 on map listings. There is one business with payroll in the industry for every 3,478 households, against one for every 2,053 across the U.S.
How fast is San Juan County, NM growing?
Population estimates put San Juan County at 120,340 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 41,732 households. The median household income in San Juan County is $55,872 a year, 31% below the U.S. median of $80,734. That rose 10.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Juan County scores 54 for grocery stores (upper middle), #871 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Juan County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in San Juan County
Screening a site or an acquisition in San Juan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.