Groundwork

Pets · County · New Mexico

Pet stores in San Juan County, NM

How San Juan County, NM compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #513 of 974 scored counties
#6 of 7 scored counties in New Mexico

Listings
7
1 chain location (14%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$33.8M
On pets · $809 a household
Spending per listing
$4.8M
7% above the U.S.
Listings per 10k households
1.7
15% below the U.S.
Population, 2025
120,340
−0.9% since 2020

See the pet stores around any address in San Juan County

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in San Juan County comes to about $33.8M a year: $809 per household, 11% below the U.S. average. That is about $4.8M of household spending for each store on map listings, 7% above the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.

San Juan County has 7 pet stores on map listings as of September 2026. One of them (14%) is a chain location, against 38% across the U.S. That is 1.7 per 10,000 households, 15% below the U.S. rate of 2.0.

In 2023, official counts showed 4 businesses with payroll in San Juan County classed as pet and pet supplies stores. That is one for every 10,433 households, against one for every 13,024 across the U.S.

Population estimates show San Juan County declined 0.9% from 2020 to 2025, against +3.1% for the U.S. For pet stores, San Juan County has a Groundwork market score of 48 (lower middle): #513 of 974 scored counties and #6 of 7 scored counties in New Mexico.

How San Juan County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in San Juan County, NM compared with New Mexico and the U.S.
MeasureSan Juan CountyNew MexicoU.S.
Listings per 10k households1.71.72.0
Spending per listing$4.8M$5M$4.5M
Households per official establishment10,43312,13613,024
Official establishment growth, 2019–2023n/a+17.0%−1.6%
Population growth, 2020–2025−0.9%+0.3%+3.1%
Spending per household on pets$809$874$909
Median household income$55,872$64,059$80,734
Groundwork market score4847

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 4
Employees, 2023
24
Annual payroll, 2023
$694K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
71 chain location
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in San Juan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in San Juan County

Population, 2025 estimate
120,340−0.9% since 2020
Households
41,732
Median age
38.3
Homes lived in by their owners
71%
Vehicles per household
2.0
Land area
5,517 sq. mi.
People per square mile
22
Median household income
$55,872+10.6% vs. 2015–2019, before inflation
Average household income
$76,826
Median home value
$193,800
Jobs located here
45,264
Daytime population
119,349Residents who don’t work, plus everyone whose job is here

Looking at a specific site in San Juan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet stores across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for pet stores, numbered among those based in New Mexico, with San Juan County marked.

Top counties in New Mexico

Counties in New Mexico ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM8481.4$7.2M+6.9%#25 of 974
2Bernalillo County, NM56461.6$5.7M−1.4%#376 of 974
3Santa Fe County, NM54152.1$4.7M+1.2%#406 of 974
4Lea County, NM5452.0$4.5M+0.2%#411 of 974
5Valencia County, NM5462.2$3.7M+7.2%#416 of 974
6San Juan County, NM4871.7$4.8M−0.9%#513 of 974
7Doña Ana County, NM47192.2$3.6M+4.1%#537 of 974

Other business types in San Juan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in San Juan County, NM?

Map listings as of September 2026 show 7 pet stores in San Juan County. One of them (14%) is a chain location. The listings count pet stores. Official counts show 4 businesses with payroll classed as pet and pet supplies stores in 2023.

How much do households in San Juan County, NM spend on pets?

About $33.8M a year, or $809 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 7 pet stores on map listings, it comes to $4.8M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 41,732 households in San Juan County and national spending patterns by income.

How does San Juan County, NM compare with the U.S. for pet stores?

San Juan County has 1.7 pet stores per 10,000 households, 15% below the U.S. rate of 2.0. Spending per store is $4.8M, 7% above the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, San Juan County would have about 8, against 7 on map listings. There is one business with payroll in the industry for every 10,433 households, against one for every 13,024 across the U.S.

How fast is San Juan County, NM growing?

Population estimates put San Juan County at 120,340 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 41,732 households. The median household income in San Juan County is $55,872 a year, 31% below the U.S. median of $80,734. That rose 10.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Juan County scores 48 for pet stores (lower middle), #513 of 974 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in San Juan County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in San Juan County

Screening a site or an acquisition in San Juan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.