Groundwork

Food and drink · Small-town market · Oregon

Coffee shops and cafes in the Roseburg, OR area

How the Roseburg, OR area compares with other small-town markets and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #461 of 529 scored small-town markets
#2 of 12 scored small-town markets based in Oregon

Listings
64
25 chain locations (39%)
Official establishments
32
All snack and nonalcoholic beverage bars · +6.7% since 2019
Household spending a year
$161.5M
On food away from home · $3,400 a household
Spending per listing
$2.5M
32% below the U.S.
Listings per 10k households
13.5
23% above the U.S.
Population, 2025
111,951
+0.6% since 2020

See the coffee shops and cafes around any address in the Roseburg area

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for coffee shops and cafes in the Roseburg area is 31 (lower middle), #461 of 529 scored small-town markets and #2 of 12 scored small-town markets based in Oregon. That puts it in the bottom quarter of small-town markets.

Household spending on food away from home in the Roseburg area comes to about $161.5M a year: $3,400 per household, 16% below the U.S. average. Spread across 64 coffee shops and cafes, that is $2.5M per cafe, 32% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

The Roseburg area has 64 coffee shops and cafes on map listings as of September 2026. 25 of them (39%) are chain locations, against 39% across the U.S. Per 10,000 households, that is 13.5, 23% above the U.S. rate of 11.0.

The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in the Roseburg area was 32 in 2023, up 6.7% from 2019. That is one for every 1,485 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Population estimates put the population change in the Roseburg area from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%).

How the Roseburg area compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Roseburg, OR area compared with Oregon and the U.S.
MeasureRoseburg areaOregonU.S.
Listings per 10k households13.518.611.0
Spending per listing$2.5M$2.2M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)1,4851,0251,518
Official establishment growth, 2019–2023+6.7%+11.5%+24.3%
Population growth, 2020–2025+0.6%+0.7%+3.1%
Spending per household on food away from home$3,400$4,070$4,070
Median household income$61,310$83,011$80,734
Groundwork market score3122

Official counts and lending

Businesses

Official establishments, 2019 to 2023
32All snack and nonalcoholic beverage bars · +6.7% over the period
Employees, 2023
410
Annual payroll, 2023
$6.8M
One-person businesses, 2023
8All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
6425 chain locations
Listings at the U.S. rate for this spending
44The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Roseburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in the Roseburg area

Population, 2025 estimate
111,951+0.6% since 2020
Households
47,519
Median age
46.5
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
5,036 sq. mi.
People per square mile
22
Median household income
$61,310+29.7% vs. 2015–2019, before inflation
Average household income
$82,417
Median home value
$310,300
Jobs located here
37,255
Daytime population
106,777Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Roseburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Oregon

Every Oregon market ranked →

The highest-scoring small-town markets in Oregon for coffee shops and cafes, numbered among those based in Oregon, with the Roseburg area marked.

Top small-town markets in Oregon

Small-town markets in Oregon ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hermiston-Pendleton, OR364914.8$2.4M+1.8%#425 of 529
2Roseburg, OR316413.5$2.5M+0.6%#461 of 529
3Ontario, OR-ID313015.0$2.2M+5.0%#463 of 529
4Klamath Falls, OR314314.8$2.2M+0.9%#464 of 529
5Hood River, OR263134.7$1.3M−0.7%#496 of 529
6The Dalles, OR232422.7$1.5M−1.1%#508 of 529
7Astoria, OR226133.9$1.1M−0.6%#512 of 529
8Coos Bay-North Bend, OR215218.1$1.9M−1.5%#515 of 529
9La Grande, OR212119.3$1.8M−1.0%#516 of 529
10Baker City, OR211419.0$1.7M−0.4%#518 of 529

Other business types in the Roseburg area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in the Roseburg, OR area?

Map listings as of September 2026 show 64 coffee shops and cafes in the Roseburg area. 25 of them (39%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 32 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 6.7% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 8 one-person businesses have no payroll, by official counts.

How much do households in the Roseburg, OR area spend on food away from home?

About $161.5M a year, or $3,400 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 64 coffee shops and cafes on map listings, it comes to $2.5M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 47,519 households in the Roseburg area and national spending patterns by income.

How does the Roseburg, OR area compare with the U.S. for coffee shops and cafes?

The Roseburg area has 13.5 coffee shops and cafes per 10,000 households, 23% above the U.S. rate of 11.0. Spending per cafe is $2.5M, 32% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Roseburg area would have about 44, against 64 on map listings. There is one business with payroll in the industry for every 1,485 households, against one for every 1,518 across the U.S. The official count rose 6.7% from 2019 to 2023, against +24.3% for the U.S.

How fast is the Roseburg, OR area growing?

Population estimates put the Roseburg area at 111,951 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 47,519 households. Median household income in the Roseburg area is $61,310, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roseburg area scores 31 for coffee shops and cafes (lower middle), #461 of 529 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Roseburg area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in the Roseburg area

Screening a site or an acquisition in the Roseburg area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.