Groundwork

Food and drink · Small-town market · Oregon

Pizza places in the Roseburg, OR area

Competitor counts, household spending and official business counts for pizza places in the Roseburg, OR area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #166 of 520 scored small-town markets
#5 of 11 scored small-town markets based in Oregon

Listings
32
22 chain locations (69%)
Official establishments
84
All limited-service restaurants · +25.4% since 2019
Household spending a year
$161.5M
On food away from home · $3,400 a household
Spending per listing
$5M
In line with the U.S.
Listings per 10k households
6.7
16% below the U.S.
Population, 2025
111,951
+0.6% since 2020

See the pizza places around any address in the Roseburg area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in the Roseburg area comes to about $161.5M a year: $3,400 per household, 16% below the U.S. average. That works out to $5M per pizza place, in line with the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

The Roseburg area has 32 pizza places on map listings as of September 2026. Chain locations make up 69% of them, against 58% across the U.S. That is 6.7 per 10,000 households, 16% below the U.S. rate of 8.0.

In 2023, official counts showed 84 businesses with payroll in the Roseburg area classed as limited-service restaurants, up 25.4% from 2019. That is one for every 566 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 16 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $1.3M have gone to businesses classed as limited-service restaurants in the Roseburg area.

Population estimates put the population change in the Roseburg area from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%). The Roseburg area scores 58 (upper middle) on the Groundwork market score for pizza places, ranking #166 of 520 scored small-town markets and #5 of 11 scored small-town markets based in Oregon.

How the Roseburg area compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Roseburg, OR area compared with Oregon and the U.S.
MeasureRoseburg areaOregonU.S.
Listings per 10k households6.76.98.0
Spending per listing$5M$5.9M$5.1M
Households per official establishment (all limited-service restaurants)566506478
Official establishment growth, 2019–2023+25.4%+11.0%+6.1%
Population growth, 2020–2025+0.6%+0.7%+3.1%
Spending per household on food away from home$3,400$4,070$4,070
Median household income$61,310$83,011$80,734
Groundwork market score5857

Official counts and lending

Businesses

Official establishments, 2019 to 2023
84All limited-service restaurants · +25.4% over the period
Employees, 2023
1,540
Annual payroll, 2023
$30.6M
One-person businesses, 2023
16All limited-service restaurants with no payroll
Map listings, September 2026
3222 chain locations
Listings at the U.S. rate for this spending
32The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.3M

SBA-backed loans to businesses classed as limited-service restaurants in the Roseburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Roseburg area

Population, 2025 estimate
111,951+0.6% since 2020
Households
47,519
Median age
46.5
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
5,036 sq. mi.
People per square mile
22
Median household income
$61,310+29.7% vs. 2015–2019, before inflation
Average household income
$82,417
Median home value
$310,300
Jobs located here
37,255
Daytime population
106,777Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Roseburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across Oregon

Every Oregon market ranked →

The highest-scoring small-town markets in Oregon for pizza places, numbered among those based in Oregon, with the Roseburg area marked.

Top small-town markets in Oregon

Small-town markets in Oregon ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hermiston-Pendleton, OR77164.8$7.4M+1.8%#29 of 520
2Ontario, OR-ID68126.0$5.6M+5.0%#92 of 520
3Coos Bay-North Bend, OR63186.3$5.5M−1.5%#128 of 520
4La Grande, OR6065.5$6.4M−1.0%#148 of 520
5Roseburg, OR58326.7$5M+0.6%#166 of 520
6Hood River, OR5477.8$5.6M−0.7%#215 of 520
7The Dalles, OR5165.7$6.1M−1.1%#239 of 520
8Newport, OR49208.7$4M+0.3%#267 of 520
9Brookings, OR48109.0$3.9M−3.8%#275 of 520
10Klamath Falls, OR48279.3$3.5M+0.9%#276 of 520

Other business types in the Roseburg area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many pizza places are in the Roseburg, OR area?

Map listings as of September 2026 show 32 pizza places in the Roseburg area. 22 of them (69%) are chain locations. The listings count pizza restaurants. Official counts show 84 businesses with payroll classed as limited-service restaurants in 2023, up 25.4% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 16 one-person businesses without payroll.

How much do households in the Roseburg, OR area spend on food away from home?

About $161.5M a year, or $3,400 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 32 pizza places on map listings, it comes to $5M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 47,519 households in the Roseburg area and national spending patterns by income.

How does the Roseburg, OR area compare with the U.S. for pizza places?

The Roseburg area has 6.7 pizza places per 10,000 households, 16% below the U.S. rate of 8.0. Spending per pizza place is $5M, in line with the U.S. figure of $5.1M. The count on map listings matches the U.S. ratio of pizza places to household spending. There is one business with payroll in the industry for every 566 households, against one for every 478 across the U.S. The official count rose 25.4% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Roseburg, OR area growing?

Population estimates put the Roseburg area at 111,951 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 47,519 households. Median household income in the Roseburg area is $61,310, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roseburg area scores 58 for pizza places (upper middle), #166 of 520 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Roseburg area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Roseburg area

Screening a site or an acquisition in the Roseburg area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.