Pets · Small-town market · Oregon
Veterinarians in the Roseburg, OR area
How the Roseburg, OR area compares with other small-town markets and the U.S. for veterinarians: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #39 of 398 scored small-town markets
#2 of 10 scored small-town markets based in Oregon
- Listings
- 15
- 2 chain locations (13%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $39.7M
- On pets · $836 a household
- Spending per listing
- $2.6M
- 3% below the U.S.
- Listings per 10k households
- 3.2
- 3% below the U.S.
- Population, 2025
- 111,951
- +0.6% since 2020
See the veterinarians around any address in the Roseburg area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for veterinarians in the Roseburg area is 73 (upper middle), #39 of 398 scored small-town markets and #2 of 10 scored small-town markets based in Oregon. That puts it in the top 10% of small-town markets for veterinarians.
At $836 per household (8% below the U.S. average), households in the Roseburg area spend about $39.7M a year on pets. That works out to $2.6M per clinic, 3% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
The Roseburg area has 15 veterinarians on map listings as of September 2026. Chain locations make up 13% of them, against 19% across the U.S. That comes to 3.2 for every 10,000 households, 3% below the U.S. rate of 3.3.
In 2023, official counts showed 12 businesses with payroll in the Roseburg area classed as veterinary services. That is one for every 3,960 households, against one for every 3,767 across the U.S. Population estimates show the Roseburg area grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Roseburg area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roseburg area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 3.9 | 3.3 |
| Spending per listing | $2.6M | $2.6M | $2.7M |
| Households per official establishment | 3,960 | 3,069 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | −0.9% | +6.8% |
| Population growth, 2020–2025 | +0.6% | +0.7% | +3.1% |
| Spending per household on pets | $836 | $1,014 | $909 |
| Median household income | $61,310 | $83,011 | $80,734 |
| Groundwork market score | 73 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 178
- Annual payroll, 2023
- $8.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 152 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Roseburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roseburg area
- Population, 2025 estimate
- 111,951+0.6% since 2020
- Households
- 47,519
- Median age
- 46.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 5,036 sq. mi.
- People per square mile
- 22
- Median household income
- $61,310+29.7% vs. 2015–2019, before inflation
- Average household income
- $82,417
- Median home value
- $310,300
- Jobs located here
- 37,255
- Daytime population
- 106,777Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roseburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for veterinarians, numbered among those based in Oregon, with the Roseburg area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Newport, OR | 81 | 6 | 2.6 | $3.3M | +0.3% | #15 of 398 |
| 2Roseburg, OR | 73 | 15 | 3.2 | $2.6M | +0.6% | #39 of 398 |
| 3Hermiston-Pendleton, OR | 72 | 14 | 4.2 | $2.1M | +1.8% | #51 of 398 |
| 4Astoria, OR | 64 | 5 | 2.8 | $3.3M | −0.6% | #95 of 398 |
| 5Coos Bay-North Bend, OR | 61 | 10 | 3.5 | $2.4M | −1.5% | #117 of 398 |
| 6Ontario, OR-ID | 49 | 10 | 5.0 | $1.6M | +5.0% | #215 of 398 |
| 7Klamath Falls, OR | 45 | 13 | 4.5 | $1.8M | +0.9% | #240 of 398 |
| 8Hood River, OR | 39 | 6 | 6.7 | $1.6M | −0.7% | #276 of 398 |
| 9La Grande, OR | 39 | 6 | 5.5 | $1.6M | −1.0% | #278 of 398 |
| 10The Dalles, OR | 36 | 6 | 5.7 | $1.5M | −1.1% | #301 of 398 |
Other business types in the Roseburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses53
- Veterinarians73
- Pet grooming and boarding67
- Pet stores62
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Roseburg, OR area?
Map listings as of September 2026 show 15 veterinarians in the Roseburg area. 2 of them (13%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 12 businesses with payroll classed as veterinary services in 2023.
How much do households in the Roseburg, OR area spend on pets?
About $39.7M a year, or $836 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 15 veterinarians on map listings, it comes to $2.6M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 47,519 households in the Roseburg area and national spending patterns by income.
How does the Roseburg, OR area compare with the U.S. for veterinarians?
The Roseburg area has 3.2 veterinarians per 10,000 households, 3% below the U.S. rate of 3.3. Spending per clinic is $2.6M, 3% below the U.S. figure of $2.7M. The count on map listings matches the U.S. ratio of veterinarians to household spending. There is one business with payroll in the industry for every 3,960 households, against one for every 3,767 across the U.S.
How fast is the Roseburg, OR area growing?
Population estimates put the Roseburg area at 111,951 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 47,519 households. Median household income in the Roseburg area is $61,310, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roseburg area scores 73 for veterinarians (upper middle), #39 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roseburg area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Roseburg area
Screening a site or an acquisition in the Roseburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.