Metro area profile · North Carolina
Goldsboro, NC metro area market data
How the Goldsboro metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 122,278
- +3.8% since 2020
- Households
- 47,507
- Median household income
- $59,733
- +34.5% vs. 2015–2019, before inflation
- Median home value
- $178,700
- Jobs located here
- 40,987
- Highest market score
- 77
- Pet grooming and boarding, #21 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Goldsboro metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Goldsboro metro area has an estimated 122,278 people and 47,507 households. Population estimates put the population change in the Goldsboro metro area from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). Median household income in the Goldsboro metro area is $59,733, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.
Relative to the U.S., household spending in the Goldsboro metro area runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in the Goldsboro metro area, pet grooming and boarding businesses (77); lawn care, cleaning and pest control companies (76); and pet businesses (74) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #21 of 386 scored metro areas.
The Goldsboro metro area is made up of one county, Wayne County. Against the U.S., map listings per household run highest for funeral homes (twice the U.S. rate) and lowest for chiropractors (54% below the U.S. rate).
All 56 business types in the Goldsboro metro area
Highest Groundwork market score first. Each score compares the Goldsboro metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 77 | #21 of 386 | 8 | 1.7 | $4.6M | 182 | 4 |
| Lawn, cleaning and pest control | 76 | #22 of 387 | 27 | 5.7 | $2.3M | 140 | 56 |
| Pet businesses | 74 | #35 of 387 | 33 | 6.9 | $1.1M | 128 | 12 |
| Insurance agencies | 74 | #62 of 387 | 72 | 15.2 | $1.8M | 140 | 44 |
| Landscaping and lawn care | 73 | #49 of 385 | 17 | 3.6 | $3.7M | 127 | 30 |
| Doctors, dentists and clinics | 72 | #44 of 387 | 219 | 46.1 | $217K | 142 | 85 |
| House cleaning | 71 | #45 of 375 | 7 | 1.5 | $9M | 141 | 22 |
| Roofing and gutters | 70 | #42 of 381 | 11 | 2.3 | $11.2M | 132 | 4 |
| Pet stores | 69 | #56 of 382 | 5 | 1.1 | $7.4M | 164 | Under 3 |
| Physical therapy | 69 | #65 of 386 | 14 | 2.9 | $3.4M | 141 | 5 |
| Chiropractors | 68 | #60 of 386 | 12 | 2.5 | $4M | 166 | 8 |
| Veterinarians | 68 | #68 of 384 | 12 | 2.5 | $3.1M | 114 | 8 |
| Real estate agents and brokers | 67 | #52 of 387 | 86 | 18.1 | Index only | 140 | 20 |
| Dentists and orthodontists | 65 | #86 of 387 | 37 | 7.8 | $1.3M | 131 | 27 |
| Real estate | 63 | #71 of 387 | 119 | 25.0 | Index only | 128 | 43 |
| Home repair trades | 63 | #89 of 387 | 45 | 9.5 | $2.7M | 113 | 67 |
| HVAC and plumbing | 62 | #90 of 387 | 22 | 4.6 | $5.6M | 118 | 36 |
| Bakeries and dessert shops | 62 | #99 of 387 | 33 | 6.9 | $4.8M | 115 | 14 |
| Restaurants and cafes | 62 | #112 of 387 | 379 | 79.8 | $415K | 112 | 188 |
| Coffee shops and cafes | 59 | #123 of 387 | 38 | 8.0 | $4.1M | 112 | 14 |
| Sit-down restaurants | 58 | #125 of 387 | 205 | 43.2 | $768K | 116 | 75 |
| Primary care and pediatrics | 57 | #141 of 387 | 24 | 5.1 | $2M | 111 | 38 |
| Gas stations | 54 | #168 of 387 | 65 | 13.7 | $2.3M | 95 | 53 |
| Mortgage brokers and lenders | 52 | #169 of 373 | 18 | 3.8 | Index only | 94 | 3 |
| Optometrists and eye care | 52 | #177 of 386 | 14 | 2.9 | $3.4M | 108 | 7 |
| Property management | 51 | #178 of 374 | 13 | 2.7 | Index only | 91 | 14 |
| Gyms, studios and classes | 49 | #202 of 387 | 50 | 10.5 | $552K | 83 | 12 |
| Clothing, shoes and laundry | 48 | #218 of 387 | 87 | 18.3 | $919K | 104 | 37 |
| Collision repair and body shops | 47 | #219 of 381 | 17 | 3.6 | $2.6M | 85 | 10 |
| Spas and skin care | 47 | #221 of 387 | 46 | 9.7 | $825K | 94 | 6 |
| Electricians | 46 | #223 of 383 | 12 | 2.5 | $10.3M | 85 | 27 |
| Pizza | 46 | #225 of 387 | 30 | 6.3 | $5.2M | 103 | 97 |
| Clothing and shoe stores | 42 | #254 of 387 | 69 | 14.5 | $1.2M | 91 | 33 |
| Car washes and detailing | 41 | #271 of 387 | 26 | 5.5 | $1.7M | 68 | 7 |
| Auto repair shops | 40 | #279 of 387 | 127 | 26.7 | $353K | 79 | 48 |
| Hair salons | 39 | #308 of 387 | 125 | 26.3 | $304K | 71 | 13 |
| Salons, barbers and spas | 38 | #320 of 387 | 239 | 50.3 | $159K | 75 | 33 |
| Gyms | 37 | #311 of 387 | 30 | 6.3 | $920K | 71 | 12 |
| Fast food and sandwich shops | 36 | #282 of 387 | 64 | 13.5 | $2.5M | 81 | 97 |
| Auto repair and car care | 36 | #301 of 387 | 211 | 44.4 | $212K | 79 | 74 |
| Dry cleaners | 32 | #227 of 272 | 7 | 1.5 | $11.4M | 73 | 4 |
| Tire shops | 32 | #302 of 386 | 23 | 4.8 | $1.9M | 78 | 14 |
| Child care and preschools | 31 | #325 of 387 | 22 | 4.6 | $769K | 77 | 33 |
| Nail salons | 28 | #364 of 387 | 32 | 6.7 | $1.2M | 71 | 11 |
| Martial arts and dance studios | 26 | #373 of 387 | 19 | 4.0 | $1.5M | 72 | Under 3 |
| Funeral homes | 23 | #351 of 377 | 20 | 4.2 | $308K | 45 | 9 |
| Grocery stores | 23 | #356 of 387 | 37 | 7.8 | $7.2M | 77 | 25 |
| Barbershops | 23 | #358 of 387 | 34 | 7.2 | $1.1M | 59 | Under 3 |
| Grocery and convenience stores | 20 | #363 of 387 | 127 | 26.7 | $2.1M | 62 | 47 |
| Convenience stores | 20 | #368 of 387 | 64 | 13.5 | $4.2M | 53 | 22 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.8 | $11.2M | 82 | 4 |
| Pest control | Not scored | Not scored | 3 | 0.6 | $21.1M | 206 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.4 | $40M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.2 | $27.6M | Too few | 12 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Goldsboro metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $44.8M | $943 | 98 |
| Gasoline and other fuels | $147M | $3,095 | 119 |
| Food away from home | $157.4M | $3,313 | 81 |
| Groceries | $266.4M | $5,608 | 89 |
| Personal care products and services | $38M | $799 | 80 |
| Child care and other personal services | $16.9M | $356 | 61 |
| Memberships, classes and admissions | $27.6M | $581 | 59 |
| Medical and dental services | $47.6M | $1,001 | 78 |
| Pets | $37.1M | $781 | 86 |
| Clothing, shoes and related services | $79.9M | $1,682 | 82 |
| Vehicle insurance | $126.4M | $2,661 | 136 |
| Home repairs, maintenance and insurance | $123.2M | $2,592 | 86 |
| Lawn care, cleaning and other household services | $63.3M | $1,332 | 94 |
| Rent and homeowner costs | $658.1M | $13,852 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Goldsboro metro area
- Population, 2025 estimate
- 122,278+3.8% since 2020
- Households
- 47,507
- Median age
- 38.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 214
- Median household income
- $59,733+34.5% vs. 2015–2019, before inflation
- Average household income
- $79,980
- Median home value
- $178,700
- Jobs located here
- 40,987
- Daytime population
- 111,023Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Goldsboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Goldsboro metro area 1
- Wayne County, NC118,652 people
Other markets based in North Carolina 12
- Charlotte-Concord-Gastonia, NC-SC metro area2,768,407 people
- Raleigh-Cary, NC metro area1,487,302 people
- Greensboro-High Point, NC metro area786,419 people
- Winston-Salem, NC metro area689,766 people
- Durham-Chapel Hill, NC metro area601,724 people
- Wilmington, NC metro area453,347 people
- Asheville, NC metro area414,711 people
- Fayetteville, NC metro area392,380 people
- Hickory-Lenoir-Morganton, NC metro area368,316 people
- Jacksonville, NC metro area207,906 people
- Greenville, NC metro area177,193 people
- Burlington, NC metro area176,893 people
Questions
How fast is the Goldsboro, NC metro area growing?
Population estimates put the Goldsboro metro area at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. Median household income rose 34.5% from the 2015–2019 survey, before inflation.
How much do households in the Goldsboro, NC metro area spend?
Households in the Goldsboro metro area spend about $658.1M a year on rent and homeowner costs, $266.4M on groceries and $157.4M on food away from home. Set against the U.S., households in the Goldsboro metro area spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in the Goldsboro, NC metro area?
The highest Groundwork market scores in the Goldsboro metro area are for pet grooming and boarding businesses (77); lawn care, cleaning and pest control companies (76); and pet businesses (74). The Goldsboro metro area ranks #21 of 386 scored metro areas for pet grooming and boarding businesses.
How does the Goldsboro, NC metro area compare with the U.S.?
The median household income in the Goldsboro metro area is $59,733 a year, 26% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $178,700, against $332,700 for the U.S. For its number of households, the Goldsboro metro area has the most map listings, relative to the U.S., for funeral homes (twice the U.S. rate) and the fewest for chiropractors (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Goldsboro metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Goldsboro metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Goldsboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.