Real estate · Metro area · North Carolina
Real estate agents and brokers in the Goldsboro, NC metro area
Competitor counts, household spending and official business counts for real estate agents and brokers in the Goldsboro, NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #52 of 387 scored metro areas
#1 of 15 scored metro areas based in North Carolina
- Listings
- 86
- 1 chain location (1%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $658.1M
- On rent and homeowner costs · $13,852 a household
- Housing spending per listing (U.S. = 100)
- 140
- 40% above the U.S.
- Listings per 10k households
- 18.1
- 41% below the U.S.
- Population, 2025
- 122,278
- +3.8% since 2020
See the real estate agents and brokers around any address in the Goldsboro metro area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Goldsboro metro area spend about $658.1M a year on rent and homeowner costs, or $13,852 per household, 17% below the U.S. average. Housing spending per office is 40% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 86 real estate agents and brokers on map listings in the Goldsboro metro area as of September 2026. One of them (1%) is a chain location, against 4% across the U.S. That is 18.1 per 10,000 households, 41% below the U.S. rate of 30.6.
Official counts show 20 businesses with payroll classed as offices of real estate agents and brokers in the Goldsboro metro area in 2023. That is one for every 2,375 households, against one for every 788 across the U.S.
Between 2020 and 2025, the population of the Goldsboro metro area grew 3.8%, faster than the U.S. (+3.1%). For real estate agents and brokers, the Goldsboro metro area has a Groundwork market score of 67 (upper middle): #52 of 387 scored metro areas and #1 of 15 scored metro areas based in North Carolina. That puts it in the top quarter of metro areas.
How the Goldsboro metro area compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Goldsboro metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.1 | 30.2 | 30.6 |
| Housing spending per listing (U.S. = 100) | 140 | 92 | 100 |
| Households per official establishment | 2,375 | 622 | 788 |
| Official establishment growth, 2019–2023 | n/a | +29.9% | +20.1% |
| Population growth, 2020–2025 | +3.8% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $13,852 | $15,139 | $16,661 |
| Median household income | $59,733 | $72,388 | $80,734 |
| Groundwork market score | 67 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20
- Employees, 2023
- 28
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 861 chain location
- Listings at the U.S. rate for this spending
- 121The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Goldsboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Goldsboro metro area
- Population, 2025 estimate
- 122,278+3.8% since 2020
- Households
- 47,507
- Median age
- 38.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 214
- Median household income
- $59,733+34.5% vs. 2015–2019, before inflation
- Average household income
- $79,980
- Median home value
- $178,700
- Jobs located here
- 40,987
- Daytime population
- 111,023Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Goldsboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for real estate agents and brokers, numbered among those based in North Carolina, with the Goldsboro metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goldsboro, NC | 67 | 86 | 18.1 | 140 | +3.8% | #52 of 387 |
| 2Rocky Mount, NC | 66 | 86 | 14.7 | 172 | +2.8% | #55 of 387 |
| 3Hickory-Lenoir-Morganton, NC | 60 | 240 | 16.0 | 160 | +3.2% | #87 of 387 |
| 4Burlington, NC | 58 | 144 | 20.6 | 128 | +8.5% | #105 of 387 |
| 5Winston-Salem, NC | 57 | 581 | 20.6 | 129 | +5.3% | #117 of 387 |
| 6Durham-Chapel Hill, NC | 56 | 629 | 25.3 | 118 | +7.5% | #127 of 387 |
| 7Greensboro-High Point, NC | 52 | 691 | 21.8 | 122 | +4.1% | #163 of 387 |
| 8Raleigh-Cary, NC | 40 | 2,447 | 42.6 | 74 | +12.6% | #288 of 387 |
| 9Greenville, NC | 39 | 192 | 25.8 | 99 | +5.4% | #291 of 387 |
| 10Charlotte-Concord-Gastonia, NC-SC | 39 | 3,741 | 34.8 | 85 | +10.1% | #292 of 387 |
Other business types in the Goldsboro metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate63
- Real estate agents and brokers67
- Property management51
- Mortgage brokers and lenders52
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Goldsboro, NC metro area?
As of September 2026, map listings count 86 real estate agents and brokers in the Goldsboro metro area. One of them (1%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 20 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in the Goldsboro, NC metro area spend on rent and homeowner costs?
About $658.1M a year, or $13,852 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 86 real estate agents and brokers on map listings, housing spending per office is 40% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 47,507 households in the Goldsboro metro area and national spending patterns by income.
How does the Goldsboro, NC metro area compare with the U.S. for real estate agents and brokers?
The Goldsboro metro area has 18.1 real estate agents and brokers per 10,000 households, 41% below the U.S. rate of 30.6. The index of housing spending per office is 140, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Goldsboro metro area would have about 121, against 86 on map listings. There is one business with payroll in the industry for every 2,375 households, against one for every 788 across the U.S.
How fast is the Goldsboro, NC metro area growing?
Population estimates put the Goldsboro metro area at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. Median household income in the Goldsboro metro area is $59,733, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Goldsboro metro area scores 67 for real estate agents and brokers (upper middle), #52 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Goldsboro metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Goldsboro metro area
Screening a site or an acquisition in the Goldsboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.