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Electricians in the Goldsboro, NC metro area

The electricians in the Goldsboro, NC metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #223 of 383 scored metro areas
#9 of 15 scored metro areas based in North Carolina

Listings
12
0 chain locations (0%)
Official establishments
27
+12.5% since 2019
Household spending a year
$123.2M
On home repairs, maintenance and insurance · $2,592 a household
Spending per listing
$10.3M
15% below the U.S.
Listings per 10k households
2.5
In line with the U.S.
Population, 2025
122,278
+3.8% since 2020

See the electricians around any address in the Goldsboro metro area

The site report maps the electricians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Goldsboro metro area spend about $123.2M a year on home repairs, maintenance and insurance, or $2,592 per household, 14% below the U.S. average. Spread across 12 electricians, that is $10.3M per company, 15% below the U.S. figure of $12M. The spending figure covers all home repairs, maintenance and insurance, not only electricians.

There are 12 electricians on map listings in the Goldsboro metro area as of September 2026. None of them are chain locations, against 1% across the U.S. Per 10,000 households, that is 2.5, in line with the U.S. rate of 2.5.

The official count of businesses with payroll classed as electrical contractors in the Goldsboro metro area was 27 in 2023, up 12.5% from 2019. That is one for every 1,760 households, against one for every 1,550 across the U.S.

Population estimates put the population change in the Goldsboro metro area from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). The Goldsboro metro area scores 46 (lower middle) on the Groundwork market score for electricians, ranking #223 of 383 scored metro areas and #9 of 15 scored metro areas based in North Carolina.

How the Goldsboro metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the electricians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Electricians in Goldsboro, NC metro area compared with North Carolina and the U.S.
MeasureGoldsboro metro areaNorth CarolinaU.S.
Listings per 10k households2.52.62.5
Spending per listing$10.3M$11.1M$12M
Households per official establishment1,7601,3861,550
Official establishment growth, 2019–2023+12.5%+15.2%+9.2%
Population growth, 2020–2025+3.8%+7.2%+3.1%
Spending per household on home repairs, maintenance and insurance$2,592$2,889$3,018
Median household income$59,733$72,388$80,734
Groundwork market score4654

Official counts and lending

Businesses

Official establishments, 2019 to 2023
27+12.5% over the period
Employees, 2023
213
Annual payroll, 2023
$12.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
120 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as electrical contractors in the Goldsboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Goldsboro metro area

Population, 2025 estimate
122,278+3.8% since 2020
Households
47,507
Median age
38.3
Homes lived in by their owners
61%
Vehicles per household
2.0
Land area
554 sq. mi.
People per square mile
214
Median household income
$59,733+34.5% vs. 2015–2019, before inflation
Average household income
$79,980
Median home value
$178,700
Jobs located here
40,987
Daytime population
111,023Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Goldsboro metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the electricians on map listings by name and distance.

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Electricians across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for electricians, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Goldsboro metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for electricians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jacksonville, NC80121.6$17M+6.0%#7 of 383
2Durham-Chapel Hill, NC73602.4$13.1M+7.5%#29 of 383
3Charlotte-Concord-Gastonia, NC-SC682572.4$13.1M+10.1%#57 of 383
4Raleigh-Cary, NC641723.0$11.3M+12.6%#76 of 383
5Winston-Salem, NC62622.2$12.4M+5.3%#89 of 383
6Greensboro-High Point, NC60611.9$14.1M+4.1%#107 of 383
Virginia Beach-Chesapeake-Norfolk, VA-NC601812.6$11.8M+0.9%#111 of 383
7Fayetteville, NC56312.1$12.6M+1.6%#145 of 383
8Pinehurst-Southern Pines, NC54133.0$10.2M+10.3%#168 of 383
9Goldsboro, NC46122.5$10.3M+3.8%#223 of 383

Other business types in the Goldsboro metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many electricians are in the Goldsboro, NC metro area?

As of September 2026, map listings count 12 electricians in the Goldsboro metro area. None of them are chain locations. The listings count electricians. Official counts show 27 businesses with payroll classed as electrical contractors in 2023, up 12.5% from 2019.

How much do households in the Goldsboro, NC metro area spend on home repairs, maintenance and insurance?

About $123.2M a year, or $2,592 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 12 electricians on map listings, it comes to $10.3M per company. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade. It is estimated from the incomes of the 47,507 households in the Goldsboro metro area and national spending patterns by income.

How does the Goldsboro, NC metro area compare with the U.S. for electricians?

The Goldsboro metro area has 2.5 electricians per 10,000 households, in line with the U.S. rate of 2.5. Spending per company is $10.3M, 15% below the U.S. figure of $12M. At the U.S. ratio of electricians to household spending, the Goldsboro metro area would have about 10, against 12 on map listings. There is one business with payroll in the industry for every 1,760 households, against one for every 1,550 across the U.S. The official count rose 12.5% from 2019 to 2023, against +9.2% for the U.S.

How fast is the Goldsboro, NC metro area growing?

Population estimates put the Goldsboro metro area at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. Median household income in the Goldsboro metro area is $59,733, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Goldsboro metro area scores 46 for electricians (lower middle), #223 of 383 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Goldsboro metro area. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for electricians · All 56 business types in the Goldsboro metro area

Screening a site or an acquisition in the Goldsboro metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.