Groundwork

Clothing and laundry · Metro area · North Carolina

Clothing and shoe stores in the Goldsboro, NC metro area

The clothing and shoe stores in the Goldsboro, NC metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #254 of 387 scored metro areas
#10 of 15 scored metro areas based in North Carolina

Listings
69
25 chain locations (36%)
Official establishments
33
−23.3% since 2019
Household spending a year
$79.9M
On clothing, shoes and related services · $1,682 a household
Spending per listing
$1.2M
9% below the U.S.
Listings per 10k households
14.5
10% below the U.S.
Population, 2025
122,278
+3.8% since 2020

See the clothing and shoe stores around any address in the Goldsboro metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,682 per household (18% below the U.S. average), households in the Goldsboro metro area spend about $79.9M a year on clothing, shoes and related services. That is about $1.2M of household spending for each store on map listings, 9% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Goldsboro metro area has 69 clothing and shoe stores on map listings as of September 2026. Chain locations make up 36% of them, against 44% across the U.S. Per 10,000 households, that is 14.5, 10% below the U.S. rate of 16.2.

In 2023, official counts showed 33 businesses with payroll in the Goldsboro metro area classed as clothing and shoe stores, down 23.3% from 2019. That is one for every 1,440 households, against one for every 1,273 across the U.S. Another 49 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of the Goldsboro metro area grew 3.8%, faster than the U.S. (+3.1%). The Goldsboro metro area scores 42 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #254 of 387 scored metro areas and #10 of 15 scored metro areas based in North Carolina.

How the Goldsboro metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Goldsboro, NC metro area compared with North Carolina and the U.S.
MeasureGoldsboro metro areaNorth CarolinaU.S.
Listings per 10k households14.515.416.2
Spending per listing$1.2M$1.2M$1.3M
Households per official establishment1,4401,2971,273
Official establishment growth, 2019–2023−23.3%−8.1%−12.2%
Population growth, 2020–2025+3.8%+7.2%+3.1%
Spending per household on clothing, shoes and related services$1,682$1,894$2,055
Median household income$59,733$72,388$80,734
Groundwork market score4247

Official counts and lending

Businesses

Official establishments, 2019 to 2023
33−23.3% over the period
Employees, 2023
421
Annual payroll, 2023
$6.9M
One-person businesses, 2023
49Businesses with no payroll
Map listings, September 2026
6925 chain locations
Listings at the U.S. rate for this spending
63The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Goldsboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Goldsboro metro area

Population, 2025 estimate
122,278+3.8% since 2020
Households
47,507
Median age
38.3
Homes lived in by their owners
61%
Vehicles per household
2.0
Land area
554 sq. mi.
People per square mile
214
Median household income
$59,733+34.5% vs. 2015–2019, before inflation
Average household income
$79,980
Median home value
$178,700
Jobs located here
40,987
Daytime population
111,023Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Goldsboro metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for clothing and shoe stores, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Goldsboro metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Durham-Chapel Hill, NC8029511.9$1.8M+7.5%#22 of 387
2Raleigh-Cary, NC7388515.4$1.4M+12.6%#48 of 387
3Charlotte-Concord-Gastonia, NC-SC591,73416.1$1.3M+10.1%#142 of 387
4Winston-Salem, NC5637713.4$1.3M+5.3%#167 of 387
5Pinehurst-Southern Pines, NC547116.1$1.2M+10.3%#183 of 387
6Hickory-Lenoir-Morganton, NC5319212.8$1.3M+3.2%#187 of 387
7Jacksonville, NC5210413.8$1.3M+6.0%#195 of 387
Virginia Beach-Chesapeake-Norfolk, VA-NC451,10215.6$1.3M+0.9%#233 of 387
8Wilmington, NC4436418.3$1M+15.9%#238 of 387
9Greensboro-High Point, NC4350716.0$1.1M+4.1%#246 of 387
10Goldsboro, NC426914.5$1.2M+3.8%#254 of 387

Other business types in the Goldsboro metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Goldsboro, NC metro area?

Map listings as of September 2026 show 69 clothing and shoe stores in the Goldsboro metro area. 25 of them (36%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 33 businesses with payroll classed as clothing and shoe stores in 2023, down 23.3% from 2019. Official counts list 49 one-person businesses without payroll.

How much do households in the Goldsboro, NC metro area spend on clothing, shoes and related services?

About $79.9M a year, or $1,682 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 69 clothing and shoe stores on map listings, it comes to $1.2M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 47,507 households in the Goldsboro metro area and national spending patterns by income.

How does the Goldsboro, NC metro area compare with the U.S. for clothing and shoe stores?

The Goldsboro metro area has 14.5 clothing and shoe stores per 10,000 households, 10% below the U.S. rate of 16.2. Spending per store is $1.2M, 9% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Goldsboro metro area would have about 63, against 69 on map listings. There is one business with payroll in the industry for every 1,440 households, against one for every 1,273 across the U.S. The official count fell 23.3% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Goldsboro, NC metro area growing?

Population estimates put the Goldsboro metro area at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. Median household income in the Goldsboro metro area is $59,733, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Goldsboro metro area scores 42 for clothing and shoe stores (lower middle), #254 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Goldsboro metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Goldsboro metro area

Screening a site or an acquisition in the Goldsboro metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.