Food and drink · Metro area · North Carolina
Fast food and sandwich shops in the Goldsboro, NC metro area
How the Goldsboro, NC metro area compares with other metro areas and the U.S. for fast food and sandwich shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #282 of 387 scored metro areas
#12 of 15 scored metro areas based in North Carolina
- Listings
- 64
- 53 chain locations (83%)
- Official establishments
- 97
- All limited-service restaurants · +5.4% since 2019
- Household spending a year
- $157.4M
- On food away from home · $3,313 a household
- Spending per listing
- $2.5M
- 19% below the U.S.
- Listings per 10k households
- 13.5
- 2% above the U.S.
- Population, 2025
- 122,278
- +3.8% since 2020
See the fast food and sandwich shops around any address in the Goldsboro metro area
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Goldsboro metro area comes to about $157.4M a year: $3,313 per household, 19% below the U.S. average. That is about $2.5M of household spending for each shop on map listings, 19% below the U.S. figure of $3.1M. The spending figure covers all food away from home, not only fast food and sandwich shops.
There are 64 fast food and sandwich shops on map listings in the Goldsboro metro area as of September 2026. Chain locations make up 83% of them, against 79% across the U.S. Per 10,000 households, that is 13.5, 2% above the U.S. rate of 13.3.
In 2023, official counts showed 97 businesses with payroll in the Goldsboro metro area classed as limited-service restaurants, up 5.4% from 2019. That is one for every 490 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Official counts also show 18 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $610K has gone to businesses classed as limited-service restaurants in the Goldsboro metro area.
Population estimates put the population change in the Goldsboro metro area from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). The Groundwork market score for fast food and sandwich shops in the Goldsboro metro area is 36 (lower middle), #282 of 387 scored metro areas and #12 of 15 scored metro areas based in North Carolina.
How the Goldsboro metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Goldsboro metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 13.4 | 13.3 |
| Spending per listing | $2.5M | $2.8M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 490 | 504 | 478 |
| Official establishment growth, 2019–2023 | +5.4% | +4.7% | +6.1% |
| Population growth, 2020–2025 | +3.8% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,313 | $3,776 | $4,070 |
| Median household income | $59,733 | $72,388 | $80,734 |
| Groundwork market score | 36 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 97All limited-service restaurants · +5.4% over the period
- Employees, 2023
- 2,972
- Annual payroll, 2023
- $49.7M
- One-person businesses, 2023
- 18All limited-service restaurants with no payroll
- Map listings, September 2026
- 6453 chain locations
- Listings at the U.S. rate for this spending
- 52The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $610K
SBA-backed loans to businesses classed as limited-service restaurants in the Goldsboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in the Goldsboro metro area
- Population, 2025 estimate
- 122,278+3.8% since 2020
- Households
- 47,507
- Median age
- 38.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 214
- Median household income
- $59,733+34.5% vs. 2015–2019, before inflation
- Average household income
- $79,980
- Median home value
- $178,700
- Jobs located here
- 40,987
- Daytime population
- 111,023Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Goldsboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for fast food and sandwich shops, numbered among those based in North Carolina, with the Goldsboro metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinehurst-Southern Pines, NC | 81 | 44 | 10.0 | $4M | +10.3% | #22 of 387 |
| 2Durham-Chapel Hill, NC | 79 | 295 | 11.9 | $3.5M | +7.5% | #31 of 387 |
| 3Raleigh-Cary, NC | 78 | 720 | 12.5 | $3.6M | +12.6% | #34 of 387 |
| 4Charlotte-Concord-Gastonia, NC-SC | 70 | 1,416 | 13.2 | $3.1M | +10.1% | #71 of 387 |
| 5Winston-Salem, NC | 59 | 355 | 12.6 | $2.8M | +5.3% | #140 of 387 |
| 6Wilmington, NC | 53 | 312 | 15.7 | $2.5M | +15.9% | #182 of 387 |
| 7Burlington, NC | 49 | 88 | 12.6 | $2.8M | +8.5% | #203 of 387 |
| 8Asheville, NC | 48 | 209 | 13.0 | $2.9M | +3.6% | #208 of 387 |
| 9Rocky Mount, NC | 47 | 72 | 12.3 | $2.7M | +2.8% | #218 of 387 |
| 10Hickory-Lenoir-Morganton, NC | 44 | 189 | 12.6 | $2.7M | +3.2% | #234 of 387 |
| 12Goldsboro, NC | 36 | 64 | 13.5 | $2.5M | +3.8% | #282 of 387 |
Other business types in the Goldsboro metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes62
- Sit-down restaurants58
- Fast food and sandwich shops36
- Pizza46
- Coffee shops and cafes59
- Bakeries and dessert shops62
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in the Goldsboro, NC metro area?
As of September 2026, map listings count 64 fast food and sandwich shops in the Goldsboro metro area. 53 of them (83%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 97 businesses with payroll classed as limited-service restaurants in 2023, up 5.4% from 2019. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Another 18 one-person businesses have no payroll, by official counts.
How much do households in the Goldsboro, NC metro area spend on food away from home?
About $157.4M a year, or $3,313 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 64 fast food and sandwich shops on map listings, it comes to $2.5M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 47,507 households in the Goldsboro metro area and national spending patterns by income.
How does the Goldsboro, NC metro area compare with the U.S. for fast food and sandwich shops?
The Goldsboro metro area has 13.5 fast food and sandwich shops per 10,000 households, 2% above the U.S. rate of 13.3. Spending per shop is $2.5M, 19% below the U.S. figure of $3.1M. At the U.S. ratio of fast food and sandwich shops to household spending, the Goldsboro metro area would have about 52, against 64 on map listings. There is one business with payroll in the industry for every 490 households, against one for every 478 across the U.S. The official count rose 5.4% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Goldsboro, NC metro area growing?
Population estimates put the Goldsboro metro area at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. Median household income in the Goldsboro metro area is $59,733, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Goldsboro metro area scores 36 for fast food and sandwich shops (lower middle), #282 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Goldsboro metro area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Goldsboro metro area
Screening a site or an acquisition in the Goldsboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.