Pets · Metro area · North Carolina
Veterinarians in the Goldsboro, NC metro area
Competitor counts, household spending and official business counts for veterinarians in the Goldsboro, NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #68 of 384 scored metro areas
#2 of 15 scored metro areas based in North Carolina
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $37.1M
- On pets · $781 a household
- Spending per listing
- $3.1M
- 14% above the U.S.
- Listings per 10k households
- 2.5
- 24% below the U.S.
- Population, 2025
- 122,278
- +3.8% since 2020
See the veterinarians around any address in the Goldsboro metro area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $781 per household (14% below the U.S. average), households in the Goldsboro metro area spend about $37.1M a year on pets. That is about $3.1M of household spending for each clinic on map listings, 14% above the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
The Goldsboro metro area has 12 veterinarians on map listings as of September 2026. One of them (8%) is a chain location, against 19% across the U.S. Per 10,000 households, that is 2.5, 24% below the U.S. rate of 3.3.
In 2023, official counts showed 8 businesses with payroll in the Goldsboro metro area classed as veterinary services. That is one for every 5,938 households, against one for every 3,767 across the U.S.
Between 2020 and 2025, the population of the Goldsboro metro area grew 3.8%, faster than the U.S. (+3.1%). The Goldsboro metro area scores 68 (upper middle) on the Groundwork market score for veterinarians, ranking #68 of 384 scored metro areas and #2 of 15 scored metro areas based in North Carolina. That puts it in the top quarter of metro areas.
How the Goldsboro metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Goldsboro metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 3.5 | 3.3 |
| Spending per listing | $3.1M | $2.6M | $2.7M |
| Households per official establishment | 5,938 | 3,502 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +10.3% | +6.8% |
| Population growth, 2020–2025 | +3.8% | +7.2% | +3.1% |
| Spending per household on pets | $781 | $899 | $909 |
| Median household income | $59,733 | $72,388 | $80,734 |
| Groundwork market score | 68 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 108
- Annual payroll, 2023
- $4.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Goldsboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Goldsboro metro area
- Population, 2025 estimate
- 122,278+3.8% since 2020
- Households
- 47,507
- Median age
- 38.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 214
- Median household income
- $59,733+34.5% vs. 2015–2019, before inflation
- Average household income
- $79,980
- Median home value
- $178,700
- Jobs located here
- 40,987
- Daytime population
- 111,023Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Goldsboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for veterinarians, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Goldsboro metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rocky Mount, NC | 72 | 11 | 1.9 | $4.2M | +2.8% | #47 of 384 |
| 2Goldsboro, NC | 68 | 12 | 2.5 | $3.1M | +3.8% | #68 of 384 |
| 3Charlotte-Concord-Gastonia, NC-SC | 68 | 398 | 3.7 | $2.7M | +10.1% | #72 of 384 |
| 4Fayetteville, NC | 63 | 36 | 2.4 | $3.3M | +1.6% | #97 of 384 |
| 5Winston-Salem, NC | 63 | 85 | 3.0 | $2.8M | +5.3% | #100 of 384 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 62 | 224 | 3.2 | $3M | +0.9% | #102 of 384 |
| 6Raleigh-Cary, NC | 61 | 245 | 4.3 | $2.6M | +12.6% | #109 of 384 |
| 7Greenville, NC | 59 | 17 | 2.3 | $3.4M | +5.4% | #125 of 384 |
| 8Durham-Chapel Hill, NC | 57 | 95 | 3.8 | $2.6M | +7.5% | #147 of 384 |
| 9Wilmington, NC | 55 | 79 | 4.0 | $2.3M | +15.9% | #163 of 384 |
Other business types in the Goldsboro metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses74
- Veterinarians68
- Pet grooming and boarding77
- Pet stores69
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Goldsboro, NC metro area?
Map listings as of September 2026 show 12 veterinarians in the Goldsboro metro area. One of them (8%) is a chain location. The listings count veterinary clinics and animal hospitals. Official counts show 8 businesses with payroll classed as veterinary services in 2023.
How much do households in the Goldsboro, NC metro area spend on pets?
About $37.1M a year, or $781 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 12 veterinarians on map listings, it comes to $3.1M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 47,507 households in the Goldsboro metro area and national spending patterns by income.
How does the Goldsboro, NC metro area compare with the U.S. for veterinarians?
The Goldsboro metro area has 2.5 veterinarians per 10,000 households, 24% below the U.S. rate of 3.3. Spending per clinic is $3.1M, 14% above the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Goldsboro metro area would have about 14, against 12 on map listings. There is one business with payroll in the industry for every 5,938 households, against one for every 3,767 across the U.S.
How fast is the Goldsboro, NC metro area growing?
Population estimates put the Goldsboro metro area at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. Median household income in the Goldsboro metro area is $59,733, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Goldsboro metro area scores 68 for veterinarians (upper middle), #68 of 384 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Goldsboro metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Goldsboro metro area
Screening a site or an acquisition in the Goldsboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.