Groundwork

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Gas stations in the Goldsboro, NC metro area

Competitor counts, household spending and official business counts for gas stations in the Goldsboro, NC metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #168 of 387 scored metro areas
#11 of 15 scored metro areas based in North Carolina

Listings
65
52 chain locations (80%)
Official establishments
53
−14.5% since 2019
Household spending a year
$147M
On gasoline and other fuels · $3,095 a household
Spending per listing
$2.3M
5% below the U.S.
Listings per 10k households
13.7
26% above the U.S.
Population, 2025
122,278
+3.8% since 2020

See the gas stations around any address in the Goldsboro metro area

The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Goldsboro metro area spend about $147M a year on gasoline and other fuels, or $3,095 per household, 19% above the U.S. average. That works out to $2.3M per station, 5% below the U.S. figure of $2.4M.

The Goldsboro metro area has 65 gas stations on map listings as of September 2026. Of those, 52 are chain locations, or 80%, against 84% across the U.S. Per 10,000 households, that is 13.7, 26% above the U.S. rate of 10.9.

The official count of businesses with payroll classed as gasoline stations in the Goldsboro metro area was 53 in 2023, down 14.5% from 2019. That is one for every 896 households, against one for every 1,184 across the U.S. Another 9 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $930K has gone to businesses classed as gasoline stations in the Goldsboro metro area.

Population estimates show the Goldsboro metro area grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Goldsboro metro area scores 54 (upper middle) on the Groundwork market score for gas stations, ranking #168 of 387 scored metro areas and #11 of 15 scored metro areas based in North Carolina.

How the Goldsboro metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gas stations in Goldsboro, NC metro area compared with North Carolina and the U.S.
MeasureGoldsboro metro areaNorth CarolinaU.S.
Listings per 10k households13.712.210.9
Spending per listing$2.3M$2.5M$2.4M
Households per official establishment8961,0061,184
Official establishment growth, 2019–2023−14.5%−5.6%−3.1%
Population growth, 2020–2025+3.8%+7.2%+3.1%
Spending per household on gasoline and other fuels$3,095$3,002$2,595
Median household income$59,733$72,388$80,734
Groundwork market score5466

Official counts and lending

Businesses

Official establishments, 2019 to 2023
53−14.5% over the period
Employees, 2023
342
Annual payroll, 2023
$8.6M
One-person businesses, 2023
9Businesses with no payroll
Map listings, September 2026
6552 chain locations
Listings at the U.S. rate for this spending
62The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$930K

SBA-backed loans to businesses classed as gasoline stations in the Goldsboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Goldsboro metro area

Population, 2025 estimate
122,278+3.8% since 2020
Households
47,507
Median age
38.3
Homes lived in by their owners
61%
Vehicles per household
2.0
Land area
554 sq. mi.
People per square mile
214
Median household income
$59,733+34.5% vs. 2015–2019, before inflation
Average household income
$79,980
Median home value
$178,700
Jobs located here
40,987
Daytime population
111,023Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Goldsboro metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.

Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Gas stations across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for gas stations, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Goldsboro metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for gas stations by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Raleigh-Cary, NC835279.2$3.3M+12.6%#10 of 387
2Wilmington, NC791849.2$3.2M+15.9%#21 of 387
3Jacksonville, NC76618.1$3.7M+6.0%#29 of 387
4Charlotte-Concord-Gastonia, NC-SC741,14010.6$2.8M+10.1%#44 of 387
Virginia Beach-Chesapeake-Norfolk, VA-NC715507.8$3.7M+0.9%#58 of 387
5Durham-Chapel Hill, NC6725010.1$2.8M+7.5%#86 of 387
6Winston-Salem, NC6235112.5$2.5M+5.3%#115 of 387
7Pinehurst-Southern Pines, NC626113.9$2.2M+10.3%#117 of 387
8Burlington, NC5810014.3$2.1M+8.5%#142 of 387
9Greenville, NC568211.0$2.4M+5.4%#159 of 387
11Goldsboro, NC546513.7$2.3M+3.8%#168 of 387

Other business types in the Goldsboro metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gas stations are in the Goldsboro, NC metro area?

Map listings as of September 2026 show 65 gas stations in the Goldsboro metro area. 52 of them (80%) are chain locations. The listings count gas stations. Official counts show 53 businesses with payroll classed as gasoline stations in 2023, down 14.5% from 2019. Official counts list 9 one-person businesses without payroll.

How much do households in the Goldsboro, NC metro area spend on gasoline and other fuels?

About $147M a year, or $3,095 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 65 gas stations on map listings, it comes to $2.3M per station. It is estimated from the incomes of the 47,507 households in the Goldsboro metro area and national spending patterns by income.

How does the Goldsboro, NC metro area compare with the U.S. for gas stations?

The Goldsboro metro area has 13.7 gas stations per 10,000 households, 26% above the U.S. rate of 10.9. Spending per station is $2.3M, 5% below the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, the Goldsboro metro area would have about 62, against 65 on map listings. There is one business with payroll in the industry for every 896 households, against one for every 1,184 across the U.S. The official count fell 14.5% from 2019 to 2023, against −3.1% for the U.S.

How fast is the Goldsboro, NC metro area growing?

Population estimates put the Goldsboro metro area at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. Median household income in the Goldsboro metro area is $59,733, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Goldsboro metro area scores 54 for gas stations (upper middle), #168 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Goldsboro metro area. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gas stations · All 56 business types in the Goldsboro metro area

Screening a site or an acquisition in the Goldsboro metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.