Groundwork

Real estate · Metro area · North Carolina

Property management companies in the Goldsboro, NC metro area

Competitor counts, household spending and official business counts for property management companies in the Goldsboro, NC metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #178 of 374 scored metro areas
#7 of 15 scored metro areas based in North Carolina

Listings
13
1 chain location (8%)
Official establishments
14
Businesses with payroll, 2023
Household spending a year
$658.1M
On rent and homeowner costs · $13,852 a household
Housing spending per listing (U.S. = 100)
91
9% below the U.S.
Listings per 10k households
2.7
10% below the U.S.
Population, 2025
122,278
+3.8% since 2020

See the property management companies around any address in the Goldsboro metro area

The site report maps the property management companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on rent and homeowner costs in the Goldsboro metro area comes to about $658.1M a year: $13,852 per household, 17% below the U.S. average. Housing spending per company is 9% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in.

There are 13 property management companies on map listings in the Goldsboro metro area as of September 2026. One of them (8%) is a chain location, against 4% across the U.S. That comes to 2.7 for every 10,000 households, 10% below the U.S. rate of 3.0.

In 2023, official counts showed 14 businesses with payroll in the Goldsboro metro area classed as residential and commercial property managers. That is one for every 3,393 households, against one for every 1,638 across the U.S.

Population estimates show the Goldsboro metro area grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for property management companies in the Goldsboro metro area is 51 (upper middle), #178 of 374 scored metro areas and #7 of 15 scored metro areas based in North Carolina.

How the Goldsboro metro area compares

The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Property management in Goldsboro, NC metro area compared with North Carolina and the U.S.
MeasureGoldsboro metro areaNorth CarolinaU.S.
Listings per 10k households2.72.93.0
Housing spending per listing (U.S. = 100)9193100
Households per official establishment3,3931,7561,638
Official establishment growth, 2019–2023n/a+5.9%+11.4%
Population growth, 2020–2025+3.8%+7.2%+3.1%
Spending per household on rent and homeowner costs$13,852$15,139$16,661
Median household income$59,733$72,388$80,734
Groundwork market score5148

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14
Employees, 2023
62
Annual payroll, 2023
$2.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
131 chain location
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as residential and commercial property managers in the Goldsboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Goldsboro metro area

Population, 2025 estimate
122,278+3.8% since 2020
Households
47,507
Median age
38.3
Homes lived in by their owners
61%
Vehicles per household
2.0
Land area
554 sq. mi.
People per square mile
214
Median household income
$59,733+34.5% vs. 2015–2019, before inflation
Average household income
$79,980
Median home value
$178,700
Jobs located here
40,987
Daytime population
111,023Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Goldsboro metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the property management companies on map listings by name and distance.

Or open the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Property management across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for property management companies, numbered among those based in North Carolina, with the Goldsboro metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for property management companies by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Hickory-Lenoir-Morganton, NC66161.1236+3.2%#53 of 374
2Winston-Salem, NC65602.1122+5.3%#65 of 374
3Rocky Mount, NC6281.4182+2.8%#80 of 374
4Burlington, NC59182.6100+8.5%#109 of 374
5Durham-Chapel Hill, NC54722.9101+7.5%#151 of 374
6Charlotte-Concord-Gastonia, NC-SC543152.999+10.1%#152 of 374
7Goldsboro, NC51132.791+3.8%#178 of 374
8Raleigh-Cary, NC472233.980+12.6%#218 of 374
9Pinehurst-Southern Pines, NC45153.483+10.3%#230 of 374
10Jacksonville, NC44304.065+6.0%#238 of 374

Other business types in the Goldsboro metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many property management companies are in the Goldsboro, NC metro area?

As of September 2026, map listings count 13 property management companies in the Goldsboro metro area. One of them (8%) is a chain location. The listings count property management companies. Official counts show 14 businesses with payroll classed as residential and commercial property managers in 2023.

How much do households in the Goldsboro, NC metro area spend on rent and homeowner costs?

About $658.1M a year, or $13,852 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 13 property management companies on map listings, housing spending per company is 9% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in. It is estimated from the incomes of the 47,507 households in the Goldsboro metro area and national spending patterns by income.

How does the Goldsboro, NC metro area compare with the U.S. for property management companies?

The Goldsboro metro area has 2.7 property management companies per 10,000 households, 10% below the U.S. rate of 3.0. The index of housing spending per company is 91, where 100 is the U.S. At the U.S. ratio of property management companies to household spending, the Goldsboro metro area would have about 12, against 13 on map listings. There is one business with payroll in the industry for every 3,393 households, against one for every 1,638 across the U.S.

How fast is the Goldsboro, NC metro area growing?

Population estimates put the Goldsboro metro area at 122,278 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 47,507 households. Median household income in the Goldsboro metro area is $59,733, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Goldsboro metro area scores 51 for property management companies (upper middle), #178 of 374 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Goldsboro metro area. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for property management companies · All 56 business types in the Goldsboro metro area

Screening a site or an acquisition in the Goldsboro metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Goldsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.