Groundwork

Pets · Metro area · North Carolina

Pet businesses in the Fayetteville, NC metro area

The pet businesses in the Fayetteville, NC metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #59 of 387 scored metro areas
#3 of 15 scored metro areas based in North Carolina

Listings
106
27 chain locations (25%)
Official establishments
55
+26.8% since 2019
Household spending a year
$117.9M
On pets · $791 a household
Spending per listing
$1.1M
27% above the U.S.
Listings per 10k households
7.1
32% below the U.S.
Population, 2025
395,412
+1.6% since 2020

See the pet businesses around any address in the Fayetteville metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in the Fayetteville metro area comes to about $117.9M a year: $791 per household, 13% below the U.S. average. Spread across 106 pet businesses, that is $1.1M per business, 27% above the U.S. figure of $878K.

The Fayetteville metro area has 106 pet businesses on map listings as of September 2026. Chain locations make up 25% of them, against 17% across the U.S. That comes to 7.1 for every 10,000 households, 32% below the U.S. rate of 10.4.

Official counts show 55 businesses with payroll classed as pet care, veterinarians and pet stores in the Fayetteville metro area in 2023, up 26.8% from 2019. That is one for every 2,709 households, against one for every 1,852 across the U.S. Another 180 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $5.3M have gone to businesses classed as pet care, veterinarians and pet stores in the Fayetteville metro area.

Between 2020 and 2025, the population of the Fayetteville metro area grew 1.6%, slower than the U.S. (+3.1%). The Fayetteville metro area scores 68 (upper middle) on the Groundwork market score for pet businesses, ranking #59 of 387 scored metro areas and #3 of 15 scored metro areas based in North Carolina. That puts it in the top quarter of metro areas.

How the Fayetteville metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Fayetteville, NC metro area compared with North Carolina and the U.S.
MeasureFayetteville metro areaNorth CarolinaU.S.
Listings per 10k households7.111.010.4
Spending per listing$1.1M$817K$878K
Households per official establishment2,7091,7191,852
Official establishment growth, 2019–2023+26.8%+15.0%+11.4%
Population growth, 2020–2025+1.6%+7.2%+3.1%
Spending per household on pets$791$899$909
Median household income$61,763$72,388$80,734
Groundwork market score6859

Official counts and lending

Businesses

Official establishments, 2019 to 2023
55+26.8% over the period
Employees, 2023
680
Annual payroll, 2023
$26.9M
One-person businesses, 2023
180Businesses with no payroll
Map listings, September 2026
10627 chain locations
Listings at the U.S. rate for this spending
134The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$5.3M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Fayetteville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Fayetteville metro area

Population, 2025 estimate
395,412+1.6% since 2020
Households
149,016
Median age
34.4
Homes lived in by their owners
57%
Vehicles per household
1.8
Land area
1,043 sq. mi.
People per square mile
376
Median household income
$61,763
Average household income
$81,373
Median home value
$202,700
Jobs located here
124,855
Daytime population
386,104Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Fayetteville metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for pet businesses, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Fayetteville metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Goldsboro, NC74336.9$1.1M+3.8%#35 of 387
2Rocky Mount, NC73366.2$1.3M+2.8%#38 of 387
3Fayetteville, NC681067.1$1.1M+1.6%#59 of 387
4Durham-Chapel Hill, NC682389.6$1M+7.5%#61 of 387
5Burlington, NC68608.6$962K+8.5%#62 of 387
6Raleigh-Cary, NC6768511.9$913K+12.6%#70 of 387
7Charlotte-Concord-Gastonia, NC-SC651,22811.4$863K+10.1%#84 of 387
Virginia Beach-Chesapeake-Norfolk, VA-NC636389.0$1.1M+0.9%#94 of 387
8Greenville, NC60597.9$989K+5.4%#111 of 387
9Greensboro-High Point, NC5832010.1$828K+4.1%#133 of 387

Other business types in the Fayetteville metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Fayetteville, NC metro area?

Map listings as of September 2026 show 106 pet businesses in the Fayetteville metro area. 27 of them (25%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 55 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 26.8% from 2019. Official counts list 180 one-person businesses without payroll.

How much do households in the Fayetteville, NC metro area spend on pets?

About $117.9M a year, or $791 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 106 pet businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 149,016 households in the Fayetteville metro area and national spending patterns by income.

How does the Fayetteville, NC metro area compare with the U.S. for pet businesses?

The Fayetteville metro area has 7.1 pet businesses per 10,000 households, 32% below the U.S. rate of 10.4. Spending per business is $1.1M, 27% above the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Fayetteville metro area would have about 134, against 106 on map listings. There is one business with payroll in the industry for every 2,709 households, against one for every 1,852 across the U.S. The official count rose 26.8% from 2019 to 2023, against +11.4% for the U.S.

How fast is the Fayetteville, NC metro area growing?

Population estimates put the Fayetteville metro area at 395,412 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 149,016 households. Median household income in the Fayetteville metro area is $61,763, 23% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fayetteville metro area scores 68 for pet businesses (upper middle), #59 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Fayetteville metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Fayetteville metro area

Screening a site or an acquisition in the Fayetteville metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.