Groundwork

Clothing and laundry · Metro area · North Carolina

Clothing and shoe stores in the Fayetteville, NC metro area

The clothing and shoe stores in the Fayetteville, NC metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 29 out of 100: Lower middle

Ranked #318 of 387 scored metro areas
#14 of 15 scored metro areas based in North Carolina

Listings
227
119 chain locations (52%)
Official establishments
132
−2.3% since 2019
Household spending a year
$253.5M
On clothing, shoes and related services · $1,701 a household
Spending per listing
$1.1M
12% below the U.S.
Listings per 10k households
15.2
6% below the U.S.
Population, 2025
395,412
+1.6% since 2020

See the clothing and shoe stores around any address in the Fayetteville metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for clothing and shoe stores in the Fayetteville metro area is 29 (lower middle), #318 of 387 scored metro areas and #14 of 15 scored metro areas based in North Carolina. That puts it in the bottom quarter of metro areas.

At $1,701 per household (17% below the U.S. average), households in the Fayetteville metro area spend about $253.5M a year on clothing, shoes and related services. That is about $1.1M of household spending for each store on map listings, 12% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 227 clothing and shoe stores on map listings in the Fayetteville metro area as of September 2026. Of those, 119 are chain locations, or 52%, against 44% across the U.S. That comes to 15.2 for every 10,000 households, 6% below the U.S. rate of 16.2.

The official count of businesses with payroll classed as clothing and shoe stores in the Fayetteville metro area was 132 in 2023, down 2.3% from 2019. That is one for every 1,129 households, against one for every 1,273 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as clothing and shoe stores in the Fayetteville metro area. Population estimates show the Fayetteville metro area grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Fayetteville metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Fayetteville, NC metro area compared with North Carolina and the U.S.
MeasureFayetteville metro areaNorth CarolinaU.S.
Listings per 10k households15.215.416.2
Spending per listing$1.1M$1.2M$1.3M
Households per official establishment1,1291,2971,273
Official establishment growth, 2019–2023−2.3%−8.1%−12.2%
Population growth, 2020–2025+1.6%+7.2%+3.1%
Spending per household on clothing, shoes and related services$1,701$1,894$2,055
Median household income$61,763$72,388$80,734
Groundwork market score2947

Official counts and lending

Businesses

Official establishments, 2019 to 2023
132−2.3% over the period
Employees, 2023
1,715
Annual payroll, 2023
$30.8M
One-person businesses, 2023
323Businesses with no payroll
Map listings, September 2026
227119 chain locations
Listings at the U.S. rate for this spending
200The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$15K

SBA-backed loans to businesses classed as clothing and shoe stores in the Fayetteville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Fayetteville metro area

Population, 2025 estimate
395,412+1.6% since 2020
Households
149,016
Median age
34.4
Homes lived in by their owners
57%
Vehicles per household
1.8
Land area
1,043 sq. mi.
People per square mile
376
Median household income
$61,763
Average household income
$81,373
Median home value
$202,700
Jobs located here
124,855
Daytime population
386,104Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Fayetteville metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for clothing and shoe stores, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Fayetteville metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Durham-Chapel Hill, NC8029511.9$1.8M+7.5%#22 of 387
2Raleigh-Cary, NC7388515.4$1.4M+12.6%#48 of 387
3Charlotte-Concord-Gastonia, NC-SC591,73416.1$1.3M+10.1%#142 of 387
4Winston-Salem, NC5637713.4$1.3M+5.3%#167 of 387
5Pinehurst-Southern Pines, NC547116.1$1.2M+10.3%#183 of 387
6Hickory-Lenoir-Morganton, NC5319212.8$1.3M+3.2%#187 of 387
7Jacksonville, NC5210413.8$1.3M+6.0%#195 of 387
Virginia Beach-Chesapeake-Norfolk, VA-NC451,10215.6$1.3M+0.9%#233 of 387
8Wilmington, NC4436418.3$1M+15.9%#238 of 387
9Greensboro-High Point, NC4350716.0$1.1M+4.1%#246 of 387
14Fayetteville, NC2922715.2$1.1M+1.6%#318 of 387

Other business types in the Fayetteville metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Fayetteville, NC metro area?

As of September 2026, map listings count 227 clothing and shoe stores in the Fayetteville metro area. 119 of them (52%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 132 businesses with payroll classed as clothing and shoe stores in 2023, down 2.3% from 2019. Another 323 one-person businesses have no payroll, by official counts.

How much do households in the Fayetteville, NC metro area spend on clothing, shoes and related services?

About $253.5M a year, or $1,701 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 227 clothing and shoe stores on map listings, it comes to $1.1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 149,016 households in the Fayetteville metro area and national spending patterns by income.

How does the Fayetteville, NC metro area compare with the U.S. for clothing and shoe stores?

The Fayetteville metro area has 15.2 clothing and shoe stores per 10,000 households, 6% below the U.S. rate of 16.2. Spending per store is $1.1M, 12% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Fayetteville metro area would have about 200, against 227 on map listings. There is one business with payroll in the industry for every 1,129 households, against one for every 1,273 across the U.S. The official count fell 2.3% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Fayetteville, NC metro area growing?

Population estimates put the Fayetteville metro area at 395,412 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 149,016 households. Median household income in the Fayetteville metro area is $61,763, 23% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fayetteville metro area scores 29 for clothing and shoe stores (lower middle), #318 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Fayetteville metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Fayetteville metro area

Screening a site or an acquisition in the Fayetteville metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.