Groundwork

Food and drink · Metro area · North Carolina

Bakeries and dessert shops in the Fayetteville, NC metro area

The bakeries and dessert shops in the Fayetteville, NC metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #233 of 387 scored metro areas
#13 of 15 scored metro areas based in North Carolina

Listings
112
52 chain locations (46%)
Official establishments
76
All snack bars and retail bakeries · +59.6% since 2019
Household spending a year
$501.2M
On food away from home · $3,363 a household
Spending per listing
$4.5M
8% above the U.S.
Listings per 10k households
7.5
23% below the U.S.
Population, 2025
395,412
+1.6% since 2020

See the bakeries and dessert shops around any address in the Fayetteville metro area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 112 bakeries and dessert shops in the Fayetteville metro area. 52 of them (46%) are chain locations, against 35% across the U.S. That comes to 7.5 for every 10,000 households, 23% below the U.S. rate of 9.8.

At $3,363 per household (17% below the U.S. average), households in the Fayetteville metro area spend about $501.2M a year on food away from home. That is about $4.5M of household spending for each shop on map listings, 8% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

The official count of businesses with payroll classed as snack bars and retail bakeries in the Fayetteville metro area was 76 in 2023, up 59.6% from 2019. That is one for every 1,961 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 20 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $1.4M have gone to businesses classed as snack bars and retail bakeries in the Fayetteville metro area.

Population estimates put the population change in the Fayetteville metro area from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). For bakeries and dessert shops, the Fayetteville metro area has a Groundwork market score of 46 (lower middle): #233 of 387 scored metro areas and #13 of 15 scored metro areas based in North Carolina.

How the Fayetteville metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Fayetteville, NC metro area compared with North Carolina and the U.S.
MeasureFayetteville metro areaNorth CarolinaU.S.
Listings per 10k households7.58.79.8
Spending per listing$4.5M$4.3M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,9611,7031,369
Official establishment growth, 2019–2023+59.6%+42.6%+24.6%
Population growth, 2020–2025+1.6%+7.2%+3.1%
Spending per household on food away from home$3,363$3,776$4,070
Median household income$61,763$72,388$80,734
Groundwork market score4656

Official counts and lending

Businesses

Official establishments, 2019 to 2023
76All snack bars and retail bakeries · +59.6% over the period
Employees, 2023
973
Annual payroll, 2023
$17M
One-person businesses, 2023
20All snack bars and retail bakeries with no payroll
Map listings, September 2026
11252 chain locations
Listings at the U.S. rate for this spending
121The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.4M

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Fayetteville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Fayetteville metro area

Population, 2025 estimate
395,412+1.6% since 2020
Households
149,016
Median age
34.4
Homes lived in by their owners
57%
Vehicles per household
1.8
Land area
1,043 sq. mi.
People per square mile
376
Median household income
$61,763
Average household income
$81,373
Median home value
$202,700
Jobs located here
124,855
Daytime population
386,104Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Fayetteville metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for bakeries and dessert shops, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Fayetteville metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Durham-Chapel Hill, NC791927.7$5.4M+7.5%#8 of 387
2Raleigh-Cary, NC695469.5$4.7M+12.6%#49 of 387
3Pinehurst-Southern Pines, NC68378.4$4.8M+10.3%#53 of 387
4Jacksonville, NC67466.1$5.7M+6.0%#58 of 387
5Winston-Salem, NC652117.5$4.7M+5.3%#75 of 387
6Greenville, NC64476.3$5.3M+5.4%#80 of 387
7Charlotte-Concord-Gastonia, NC-SC649909.2$4.5M+10.1%#85 of 387
8Goldsboro, NC62336.9$4.8M+3.8%#99 of 387
Virginia Beach-Chesapeake-Norfolk, VA-NC616028.5$4.7M+0.9%#106 of 387
9Rocky Mount, NC59406.8$4.8M+2.8%#128 of 387
13Fayetteville, NC461127.5$4.5M+1.6%#233 of 387

Other business types in the Fayetteville metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the Fayetteville, NC metro area?

The Fayetteville metro area has 112 bakeries and dessert shops on map listings as of September 2026. 52 of them (46%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 76 businesses with payroll classed as snack bars and retail bakeries in 2023, up 59.6% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 20 one-person businesses have no payroll, by official counts.

How much do households in the Fayetteville, NC metro area spend on food away from home?

About $501.2M a year, or $3,363 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 112 bakeries and dessert shops on map listings, it comes to $4.5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 149,016 households in the Fayetteville metro area and national spending patterns by income.

How does the Fayetteville, NC metro area compare with the U.S. for bakeries and dessert shops?

The Fayetteville metro area has 7.5 bakeries and dessert shops per 10,000 households, 23% below the U.S. rate of 9.8. Spending per shop is $4.5M, 8% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Fayetteville metro area would have about 121, against 112 on map listings. There is one business with payroll in the industry for every 1,961 households, against one for every 1,369 across the U.S. The official count rose 59.6% from 2019 to 2023, against +24.6% for the U.S.

How fast is the Fayetteville, NC metro area growing?

Population estimates put the Fayetteville metro area at 395,412 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 149,016 households. Median household income in the Fayetteville metro area is $61,763, 23% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fayetteville metro area scores 46 for bakeries and dessert shops (lower middle), #233 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Fayetteville metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Fayetteville metro area

Screening a site or an acquisition in the Fayetteville metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.