County profile · North Carolina
Hoke County, NC market data
How Hoke County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 56,939
- +9.0% since 2020
- Households
- 19,258
- Median household income
- $64,912
- +35.0% vs. 2015–2019, before inflation
- Median home value
- $219,300
- Jobs located here
- 8,558
- Highest market score
- 95
- Insurance agencies, #14 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Hoke County by name and distance, and the households and spending within reach. Or open the report at the center of Hoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hoke County has an estimated 56,939 people and 19,258 households. Between 2020 and 2025, the population of Hoke County grew 9.0%, faster than the U.S. (+3.1%). Median household income in Hoke County is $64,912, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.0%, before inflation.
Relative to the U.S., household spending in Hoke County runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Of the business types scored in Hoke County, insurance agencies (95), home repair companies (86) and auto repair and car care businesses (85) have the highest Groundwork market scores. For insurance agencies, that ranks #14 of 2,272 scored counties.
Hoke County is part of the Fayetteville metro area. Against the U.S., map listings per household run highest for gas stations (43% above the U.S. rate) and lowest for real estate agents and brokers (70% below the U.S. rate).
All 56 business types in Hoke County
Highest Groundwork market score first. Each score compares Hoke County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 95 | #14 of 2,272 | 11 | 5.7 | $4.7M | 377 | 5 |
| Home repair trades | 86 | #12 of 2,057 | 12 | 6.2 | $4.3M | 176 | 5 |
| Auto repair and car care | 85 | #50 of 2,401 | 39 | 20.3 | $481K | 179 | 12 |
| Restaurants and cafes | 85 | #60 of 2,405 | 95 | 49.3 | $704K | 190 | 30 |
| HVAC and plumbing | 84 | #29 of 1,707 | 7 | 3.6 | $7.3M | 154 | 5 |
| Auto repair shops | 84 | #57 of 2,378 | 21 | 10.9 | $893K | 201 | 10 |
| Sit-down restaurants | 84 | #70 of 2,405 | 54 | 28.0 | $1.2M | 187 | 11 |
| Fast food and sandwich shops | 84 | #70 of 2,222 | 13 | 6.8 | $5.1M | 169 | 16 |
| Bakeries and dessert shops | 83 | #59 of 1,889 | 8 | 4.2 | $8.4M | 202 | 3 |
| Coffee shops and cafes | 82 | #77 of 2,063 | 10 | 5.2 | $6.7M | 181 | 3 |
| Dentists and orthodontists | 81 | #56 of 1,886 | 8 | 4.2 | $2.5M | 254 | 6 |
| Landscaping and lawn care | 81 | #65 of 1,493 | 9 | 4.7 | $2.9M | 101 | 4 |
| Grocery stores | 81 | #159 of 2,070 | 5 | 2.6 | $22.1M | 238 | 6 |
| Gyms, studios and classes | 80 | #68 of 2,088 | 12 | 6.2 | $1M | 155 | 3 |
| Clothing, shoes and laundry | 80 | #129 of 2,210 | 14 | 7.3 | $2.4M | 274 | Under 3 |
| Clothing and shoe stores | 80 | #152 of 2,087 | 9 | 4.7 | $3.7M | 295 | Under 3 |
| Pizza | 79 | #109 of 2,090 | 11 | 5.7 | $6.1M | 120 | 16 |
| Pet grooming and boarding | 78 | #90 of 1,461 | 5 | 2.6 | $3.1M | 124 | 3 |
| Hair salons | 77 | #113 of 2,339 | 19 | 9.9 | $842K | 196 | Under 3 |
| Pet businesses | 77 | #129 of 2,200 | 20 | 10.4 | $787K | 90 | 3 |
| Grocery and convenience stores | 77 | #243 of 2,402 | 27 | 14.0 | $4.1M | 121 | 9 |
| Real estate | 75 | #106 of 2,229 | 24 | 12.5 | Index only | 264 | 17 |
| Doctors, dentists and clinics | 75 | #209 of 2,394 | 61 | 31.7 | $328K | 215 | 17 |
| Real estate agents and brokers | 74 | #104 of 2,176 | 18 | 9.3 | Index only | 279 | 12 |
| Lawn, cleaning and pest control | 74 | #161 of 1,771 | 17 | 8.8 | $1.6M | 93 | 10 |
| Salons, barbers and spas | 74 | #192 of 2,385 | 50 | 26.0 | $320K | 150 | 6 |
| Spas and skin care | 73 | #157 of 1,769 | 9 | 4.7 | $1.8M | 203 | 3 |
| Convenience stores | 71 | #414 of 2,261 | 16 | 8.3 | $6.9M | 88 | 3 |
| Gas stations | 70 | #415 of 2,358 | 30 | 15.6 | $2M | 85 | 19 |
| Primary care and pediatrics | 65 | #380 of 1,656 | 11 | 5.7 | $1.8M | 102 | 11 |
| Nail salons | 64 | #296 of 1,328 | 7 | 3.6 | $2.3M | 137 | Under 3 |
| Gyms | 64 | #398 of 1,792 | 9 | 4.7 | $1.4M | 105 | Under 3 |
| Property management | 62 | #264 of 910 | 5 | 2.6 | Index only | 99 | 4 |
| House cleaning | 57 | #287 of 847 | 6 | 3.1 | $4.4M | 69 | 6 |
| Car washes and detailing | 55 | #609 of 1,451 | 9 | 4.7 | $2.1M | 83 | Under 3 |
| Pet stores | 49 | #507 of 974 | 5 | 2.6 | $3.1M | 70 | Under 3 |
| Child care and preschools | 41 | #1,081 of 1,611 | 13 | 6.8 | $592K | 59 | 14 |
| Barbershops | 39 | #951 of 1,356 | 13 | 6.8 | $1.2M | 65 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.1 | $499K | 73 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.1 | $12.8M | 152 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.1 | $3.9M | 145 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.6 | $4.1M | 203 | 3 |
| Tire shops | Not scored | Not scored | 3 | 1.6 | $6.2M | 250 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.0 | $9.4M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.0 | $16.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.0 | $13.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.0 | $10M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.0 | $10M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.5 | $20M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $33.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.5 | $51.3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $18.7M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.5 | $20M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hoke County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.7M | $974 | 102 |
| Gasoline and other fuels | $60.8M | $3,156 | 122 |
| Food away from home | $66.9M | $3,472 | 85 |
| Groceries | $110.5M | $5,736 | 91 |
| Personal care products and services | $16M | $830 | 83 |
| Child care and other personal services | $7.7M | $400 | 69 |
| Memberships, classes and admissions | $12.3M | $638 | 65 |
| Medical and dental services | $20M | $1,039 | 81 |
| Pets | $15.7M | $817 | 90 |
| Clothing, shoes and related services | $33.7M | $1,752 | 85 |
| Vehicle insurance | $52M | $2,702 | 138 |
| Home repairs, maintenance and insurance | $51.3M | $2,665 | 88 |
| Lawn care, cleaning and other household services | $26.5M | $1,378 | 97 |
| Rent and homeowner costs | $274.3M | $14,243 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hoke County
- Population, 2025 estimate
- 56,939+9.0% since 2020
- Households
- 19,258
- Median age
- 34.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 390 sq. mi.
- People per square mile
- 138
- Median household income
- $64,912+35.0% vs. 2015–2019, before inflation
- Average household income
- $89,216
- Median home value
- $219,300
- Jobs located here
- 8,558
- Daytime population
- 43,278Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hoke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Cumberland County, NC338,545 people
- Robeson County, NC116,902 people
- Scotland County, NC33,590 people
- Moore County, NC104,876 people
- Harnett County, NC139,150 people
- Richmond County, NC42,344 people
- Lee County, NC65,816 people
- Bladen County, NC29,566 people
Questions
How fast is Hoke County, NC growing?
Population estimates put Hoke County at 56,939 people in 2025, up 9.0% since 2020, faster than the U.S. (+3.1%). It has 19,258 households. Median household income rose 35.0% from the 2015–2019 survey, before inflation.
How much do households in Hoke County, NC spend?
Households in Hoke County spend about $274.3M a year on rent and homeowner costs, $110.5M on groceries and $66.9M on food away from home. Set against the U.S., households in Hoke County spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
Which business types have the highest market scores in Hoke County, NC?
The highest Groundwork market scores in Hoke County are for insurance agencies (95), home repair companies (86) and auto repair and car care businesses (85). Hoke County ranks #14 of 2,272 scored counties for insurance agencies.
How does Hoke County, NC compare with the U.S.?
The median household income in Hoke County is $64,912 a year, 20% below the U.S. median of $80,734. The population rose 9.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $219,300, against $332,700 for the U.S. For its number of households, Hoke County has the most map listings, relative to the U.S., for gas stations (43% above the U.S. rate) and the fewest for real estate agents and brokers (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Hoke County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hoke County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hoke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hoke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.