Beauty and personal care · Metro area · North Carolina
Salons, barbers and spas in the Fayetteville, NC metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Fayetteville, NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #383 of 387 scored metro areas
#15 of 15 scored metro areas based in North Carolina
- Listings
- 924
- 116 chain locations (13%)
- Official establishments
- 151
- +45.2% since 2019
- Household spending a year
- $120.5M
- On personal care products and services · $809 a household
- Spending per listing
- $130K
- 39% below the U.S.
- Listings per 10k households
- 62.0
- 31% above the U.S.
- Population, 2025
- 395,412
- +1.6% since 2020
See the salons, barbers and spas around any address in the Fayetteville metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Fayetteville metro area has a Groundwork market score of 22 (low): #383 of 387 scored metro areas and #15 of 15 scored metro areas based in North Carolina. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 924 salons, barbers and spas in the Fayetteville metro area. 116 of them (13%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 62.0, 31% above the U.S. rate of 47.2.
Household spending on personal care products and services in the Fayetteville metro area comes to about $120.5M a year: $809 per household, 20% below the U.S. average. That is about $130K of household spending for each business on map listings, 39% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Fayetteville metro area was 151 in 2023, up 45.2% from 2019. That is one for every 987 households, against one for every 804 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $285K have gone to businesses classed as personal care services in the Fayetteville metro area. Population estimates show the Fayetteville metro area grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Fayetteville metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fayetteville metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 62.0 | 50.1 | 47.2 |
| Spending per listing | $130K | $179K | $213K |
| Households per official establishment | 987 | 1,058 | 804 |
| Official establishment growth, 2019–2023 | +45.2% | +25.4% | +14.1% |
| Population growth, 2020–2025 | +1.6% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $809 | $897 | $1,005 |
| Median household income | $61,763 | $72,388 | $80,734 |
| Groundwork market score | 22 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 151+45.2% over the period
- Employees, 2023
- 718
- Annual payroll, 2023
- $20.5M
- One-person businesses, 2023
- 2,788Businesses with no payroll
- Map listings, September 2026
- 924116 chain locations
- Listings at the U.S. rate for this spending
- 567The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $285K
SBA-backed loans to businesses classed as personal care services in the Fayetteville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fayetteville metro area
- Population, 2025 estimate
- 395,412+1.6% since 2020
- Households
- 149,016
- Median age
- 34.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 1,043 sq. mi.
- People per square mile
- 376
- Median household income
- $61,763
- Average household income
- $81,373
- Median home value
- $202,700
- Jobs located here
- 124,855
- Daytime population
- 386,104Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fayetteville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for salons, barbers and spas, numbered among those based in North Carolina, with the Fayetteville metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 72 | 981 | 39.5 | $249K | +7.5% | #18 of 387 |
| 2Pinehurst-Southern Pines, NC | 54 | 213 | 48.4 | $195K | +10.3% | #154 of 387 |
| 3Hickory-Lenoir-Morganton, NC | 51 | 578 | 38.6 | $211K | +3.2% | #187 of 387 |
| 4Winston-Salem, NC | 51 | 1,232 | 43.8 | $194K | +5.3% | #189 of 387 |
| 5Raleigh-Cary, NC | 49 | 3,292 | 57.3 | $184K | +12.6% | #211 of 387 |
| 6Burlington, NC | 49 | 345 | 49.2 | $170K | +8.5% | #212 of 387 |
| 7Rocky Mount, NC | 46 | 256 | 43.8 | $182K | +2.8% | #241 of 387 |
| 8Wilmington, NC | 44 | 1,014 | 50.9 | $179K | +15.9% | #265 of 387 |
| 9Charlotte-Concord-Gastonia, NC-SC | 40 | 6,323 | 58.7 | $165K | +10.1% | #300 of 387 |
| 10Asheville, NC | 38 | 728 | 45.1 | $197K | +3.6% | #312 of 387 |
| 15Fayetteville, NC | 22 | 924 | 62.0 | $130K | +1.6% | #383 of 387 |
Other business types in the Fayetteville metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas22
- Hair salons27
- Barbershops24
- Nail salons23
- Spas and skin care16
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Fayetteville, NC metro area?
There are 924 salons, barbers and spas on map listings in the Fayetteville metro area as of September 2026. 116 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 151 businesses with payroll classed as personal care services in 2023, up 45.2% from 2019. Official counts also show 2,788 one-person businesses without payroll.
How much do households in the Fayetteville, NC metro area spend on personal care products and services?
About $120.5M a year, or $809 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 924 salons, barbers and spas on map listings, it comes to $130K per business. It is estimated from the incomes of the 149,016 households in the Fayetteville metro area and national spending patterns by income.
How does the Fayetteville, NC metro area compare with the U.S. for salons, barbers and spas?
The Fayetteville metro area has 62.0 salons, barbers and spas per 10,000 households, 31% above the U.S. rate of 47.2. Spending per business is $130K, 39% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Fayetteville metro area would have about 567, against 924 on map listings. There is one business with payroll in the industry for every 987 households, against one for every 804 across the U.S. The official count rose 45.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Fayetteville, NC metro area growing?
Population estimates put the Fayetteville metro area at 395,412 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 149,016 households. Median household income in the Fayetteville metro area is $61,763, 23% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fayetteville metro area scores 22 for salons, barbers and spas (low), #383 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fayetteville metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Fayetteville metro area
Screening a site or an acquisition in the Fayetteville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fayetteville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.