County profile · North Carolina
Cumberland County, NC market data
How Cumberland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 338,473
- +0.4% since 2020
- Households
- 129,758
- Median household income
- $61,291
- +30.8% vs. 2015–2019, before inflation
- Median home value
- $199,200
- Jobs located here
- 116,297
- Highest market score
- 73
- Landscaping and lawn care, #174 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Cumberland County by name and distance, and the households and spending within reach. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cumberland County has an estimated 338,473 people and 129,758 households. Population estimates put the population change in Cumberland County from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). Median household income in Cumberland County is $61,291, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
Relative to the U.S., household spending in Cumberland County runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Of the business types scored in Cumberland County, landscaping and lawn care companies (73), pet grooming and boarding businesses (71) and insurance agencies (70) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #174 of 1,493 scored counties.
Cumberland County is part of the Fayetteville metro area. Against the U.S., map listings per household run highest for barbershops (2.3 times the U.S. rate) and lowest for chiropractors (61% below the U.S. rate).
All 56 business types in Cumberland County
Highest Groundwork market score first. Each score compares Cumberland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 73 | #174 of 1,493 | 38 | 2.9 | $4.6M | 156 | 56 |
| Pet grooming and boarding | 71 | #193 of 1,461 | 24 | 1.8 | $4.3M | 167 | 14 |
| Insurance agencies | 70 | #463 of 2,272 | 132 | 10.2 | $2.3M | 185 | 78 |
| Pet businesses | 68 | #341 of 2,200 | 86 | 6.6 | $1.2M | 135 | 49 |
| Chiropractors | 67 | #271 of 1,490 | 27 | 2.1 | $4.9M | 203 | 17 |
| Veterinarians | 64 | #396 of 1,485 | 32 | 2.5 | $3.2M | 117 | 27 |
| Lawn, cleaning and pest control | 60 | #504 of 1,771 | 103 | 7.9 | $1.7M | 101 | 120 |
| Pet stores | 56 | #381 of 974 | 22 | 1.7 | $4.6M | 103 | 8 |
| HVAC and plumbing | 53 | #741 of 1,707 | 73 | 5.6 | $4.6M | 97 | 91 |
| Electricians | 52 | #533 of 1,160 | 30 | 2.3 | $11.3M | 94 | 67 |
| Roofing and gutters | 51 | #579 of 1,177 | 48 | 3.7 | $7M | 83 | 14 |
| Home repair trades | 50 | #1,036 of 2,057 | 151 | 11.6 | $2.2M | 92 | 172 |
| Gas stations | 50 | #1,161 of 2,358 | 170 | 13.1 | $2.1M | 88 | 137 |
| Pest control | 47 | #388 of 699 | 22 | 1.7 | $7.9M | 77 | 13 |
| Collision repair and body shops | 47 | #722 of 1,327 | 40 | 3.1 | $2.7M | 88 | 23 |
| Physical therapy | 47 | #798 of 1,422 | 57 | 4.4 | $2.3M | 96 | 34 |
| Funeral homes | 46 | #814 of 1,472 | 30 | 2.3 | $484K | 71 | 14 |
| Oil change and quick lube | 44 | #305 of 479 | 7 | 0.5 | $15.6M | 113 | 11 |
| Yoga, Pilates and fitness studios | 44 | #488 of 777 | 18 | 1.4 | $4.2M | 105 | 34 |
| Coffee shops and cafes | 44 | #1,235 of 2,063 | 111 | 8.6 | $3.9M | 106 | 66 |
| Grocery stores | 43 | #1,255 of 2,070 | 91 | 7.0 | $8M | 86 | 56 |
| Urgent care and walk-in clinics | 42 | #210 of 325 | 5 | 0.4 | $26.2M | 107 | 11 |
| Bakeries and dessert shops | 41 | #1,244 of 1,889 | 104 | 8.0 | $4.2M | 101 | 72 |
| Grocery and convenience stores | 40 | #1,591 of 2,402 | 292 | 22.5 | $2.5M | 74 | 94 |
| House cleaning | 39 | #628 of 847 | 43 | 3.3 | $4M | 63 | 51 |
| Convenience stores | 38 | #1,558 of 2,261 | 172 | 13.3 | $4.3M | 54 | 38 |
| Car washes and detailing | 37 | #1,071 of 1,451 | 80 | 6.2 | $1.4M | 54 | 8 |
| Dentists and orthodontists | 37 | #1,409 of 1,886 | 130 | 10.0 | $1M | 103 | 84 |
| Pizza | 37 | #1,549 of 2,090 | 90 | 6.9 | $4.8M | 95 | 342 |
| Home inspectors | 36 | #321 of 415 | 12 | 0.9 | Index only | 57 | 6 |
| Optometrists and eye care | 36 | #984 of 1,302 | 51 | 3.9 | $2.6M | 82 | 23 |
| Primary care and pediatrics | 35 | #1,272 of 1,656 | 93 | 7.2 | $1.4M | 79 | 159 |
| Mortgage brokers and lenders | 34 | #724 of 887 | 55 | 4.2 | Index only | 84 | 20 |
| Auto repair shops | 34 | #1,889 of 2,378 | 327 | 25.2 | $334K | 75 | 107 |
| Doctors, dentists and clinics | 34 | #1,929 of 2,394 | 843 | 65.0 | $156K | 102 | 328 |
| Laundromats | 33 | #572 of 785 | 17 | 1.3 | $12.9M | 103 | 18 |
| Auto repair and car care | 33 | #1,929 of 2,401 | 548 | 42.2 | $199K | 74 | 162 |
| Sit-down restaurants | 31 | #1,998 of 2,405 | 731 | 56.3 | $594K | 90 | 245 |
| Real estate agents and brokers | 30 | #2,024 of 2,176 | 384 | 29.6 | Index only | 86 | 122 |
| Barbershops | 28 | #1,151 of 1,356 | 154 | 11.9 | $679K | 36 | 7 |
| Martial arts and dance studios | 28 | #1,177 of 1,334 | 73 | 5.6 | $1M | 52 | 24 |
| Gyms | 28 | #1,546 of 1,792 | 111 | 8.6 | $688K | 53 | 34 |
| Real estate | 28 | #2,125 of 2,229 | 503 | 38.8 | Index only | 83 | 232 |
| Property management | 27 | #819 of 910 | 52 | 4.0 | Index only | 63 | 67 |
| Clothing and shoe stores | 27 | #1,790 of 2,087 | 218 | 16.8 | $1M | 79 | 129 |
| Hair salons | 27 | #2,106 of 2,339 | 411 | 31.7 | $254K | 59 | 62 |
| Restaurants and cafes | 27 | #2,124 of 2,405 | 1,343 | 103.5 | $323K | 87 | 662 |
| Gyms, studios and classes | 25 | #1,910 of 2,088 | 202 | 15.6 | $378K | 57 | 58 |
| Clothing, shoes and laundry | 25 | #1,966 of 2,210 | 292 | 22.5 | $753K | 85 | 172 |
| Nail salons | 24 | #1,207 of 1,328 | 116 | 8.9 | $901K | 54 | 27 |
| Tire shops | 22 | #1,371 of 1,530 | 80 | 6.2 | $1.4M | 54 | 34 |
| Child care and preschools | 22 | #1,454 of 1,611 | 93 | 7.2 | $512K | 51 | 105 |
| Salons, barbers and spas | 19 | #2,315 of 2,385 | 874 | 67.4 | $120K | 56 | 145 |
| Fast food and sandwich shops | 18 | #2,092 of 2,222 | 259 | 20.0 | $1.7M | 55 | 342 |
| Spas and skin care | 17 | #1,724 of 1,769 | 177 | 13.6 | $590K | 67 | 47 |
| Dry cleaners | 14 | #494 of 507 | 23 | 1.8 | $9.6M | 61 | 25 |
Household spending in Cumberland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $109.1M | $841 | 88 |
| Gasoline and other fuels | $357.3M | $2,753 | 106 |
| Food away from home | $434.3M | $3,347 | 82 |
| Groceries | $731.5M | $5,638 | 89 |
| Personal care products and services | $104.5M | $805 | 80 |
| Child care and other personal services | $47.6M | $367 | 63 |
| Memberships, classes and admissions | $76.4M | $589 | 60 |
| Medical and dental services | $131.2M | $1,011 | 79 |
| Pets | $102.1M | $787 | 87 |
| Clothing, shoes and related services | $219.7M | $1,693 | 82 |
| Vehicle insurance | $306.4M | $2,361 | 121 |
| Home repairs, maintenance and insurance | $338M | $2,605 | 86 |
| Lawn care, cleaning and other household services | $173.8M | $1,339 | 95 |
| Rent and homeowner costs | $1.8B | $13,926 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cumberland County
- Population, 2025 estimate
- 338,473+0.4% since 2020
- Households
- 129,758
- Median age
- 34.4
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.8
- Land area
- 653 sq. mi.
- People per square mile
- 519
- Median household income
- $61,291+30.8% vs. 2015–2019, before inflation
- Average household income
- $80,209
- Median home value
- $199,200
- Jobs located here
- 116,297
- Daytime population
- 342,826Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Hoke County, NC53,835 people
- Harnett County, NC139,150 people
- Robeson County, NC116,902 people
- Sampson County, NC59,470 people
- Lee County, NC65,816 people
- Moore County, NC104,876 people
- Bladen County, NC29,566 people
- Scotland County, NC33,590 people
Questions
How fast is Cumberland County, NC growing?
Population estimates put Cumberland County at 338,473 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 129,758 households. Median household income rose 30.8% from the 2015–2019 survey, before inflation.
How much do households in Cumberland County, NC spend?
Households in Cumberland County spend about $1.8B a year on rent and homeowner costs, $731.5M on groceries and $434.3M on food away from home. Set against the U.S., households in Cumberland County spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
Which business types have the highest market scores in Cumberland County, NC?
The highest Groundwork market scores in Cumberland County are for landscaping and lawn care companies (73), pet grooming and boarding businesses (71) and insurance agencies (70). Cumberland County ranks #174 of 1,493 scored counties for landscaping and lawn care companies.
How does Cumberland County, NC compare with the U.S.?
The median household income in Cumberland County is $61,291 a year, 24% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $199,200, against $332,700 for the U.S. For its number of households, Cumberland County has the most map listings, relative to the U.S., for barbershops (2.3 times the U.S. rate) and the fewest for chiropractors (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Cumberland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.