Groundwork

Pets · County · New Jersey

Pet businesses in Union County, NJ

Competitor counts, household spending and official business counts for pet businesses in Union County, NJ, set against other counties and the U.S.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #175 of 2,200 scored counties
#3 of 21 scored counties in New Jersey

Listings
151
28 chain locations (19%)
Official establishments
76
+1.3% since 2019
Household spending a year
$159.3M
On pets · $783 a household
Spending per listing
$1.1M
20% above the U.S.
Listings per 10k households
7.4
29% below the U.S.
Population, 2025
601,863
+5.0% since 2020

See the pet businesses around any address in Union County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet businesses in Union County is 74 (upper middle), #175 of 2,200 scored counties and #3 of 21 scored counties in New Jersey. That puts it in the top 10% of counties for pet businesses.

Map listings as of September 2026 show 151 pet businesses in Union County. 28 of them (19%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 7.4, 29% below the U.S. rate of 10.4.

At $783 per household (14% below the U.S. average), households in Union County spend about $159.3M a year on pets. Spread across 151 pet businesses, that is $1.1M per business, 20% above the U.S. figure of $878K.

In 2023, official counts showed 76 businesses with payroll in Union County classed as pet care, veterinarians and pet stores, up 1.3% from 2019. That is one for every 2,675 households, against one for every 1,852 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $2.5M have gone to businesses classed as pet care, veterinarians and pet stores in Union County. Between 2020 and 2025, the population of Union County grew 5.0%, faster than the U.S. (+3.1%).

How Union County compares

The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Union County, NJ compared with New Jersey and the U.S.
MeasureUnion CountyNew JerseyU.S.
Listings per 10k households7.48.910.4
Spending per listing$1.1M$872K$878K
Households per official establishment2,6752,0881,852
Official establishment growth, 2019–2023+1.3%+7.1%+11.4%
Population growth, 2020–2025+5.0%+3.0%+3.1%
Spending per household on pets$783$774$909
Median household income$103,202$103,556$80,734
Groundwork market score7458

Official counts and lending

Businesses

Official establishments, 2019 to 2023
75 → 76+1.3% over the period
Employees, 2023
962
Annual payroll, 2023
$41.7M
One-person businesses, 2023
252Businesses with no payroll
Map listings, September 2026
15128 chain locations
Listings at the U.S. rate for this spending
181The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$2.5M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Union County

Population, 2025 estimate
601,863+5.0% since 2020
Households
203,277
Median age
39.6
Homes lived in by their owners
57%
Vehicles per household
1.7
Land area
103 sq. mi.
People per square mile
5,637
Median household income
$103,202+28.7% vs. 2015–2019, before inflation
Average household income
$149,596
Median home value
$529,200
Jobs located here
247,379
Daytime population
551,422Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Union County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across New Jersey

Every New Jersey market ranked →

The highest-scoring counties in New Jersey for pet businesses, numbered among those based in New Jersey, with Union County marked.

Top counties in New Jersey

Counties in New Jersey ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Middlesex County, NJ771835.9$1.3M+2.6%#115 of 2,200
2Essex County, NJ741504.7$1.5M+4.2%#171 of 2,200
3Union County, NJ741517.4$1.1M+5.0%#175 of 2,200
4Hudson County, NJ721705.7$1.3M+1.8%#213 of 2,200
5Somerset County, NJ711229.3$986K+3.5%#246 of 2,200
6Cumberland County, NJ65305.6$1.1M+2.2%#459 of 2,200
7Mercer County, NJ641158.0$957K+3.3%#499 of 2,200
8Bergen County, NJ6036910.4$827K+2.4%#659 of 2,200
9Salem County, NJ60208.0$798K+2.3%#663 of 2,200
10Passaic County, NJ581427.9$883K+1.6%#720 of 2,200

Other business types in Union County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Union County, NJ?

There are 151 pet businesses on map listings in Union County as of September 2026. 28 of them (19%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 76 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 1.3% from 2019. Official counts list 252 one-person businesses without payroll.

How much do households in Union County, NJ spend on pets?

About $159.3M a year, or $783 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 151 pet businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 203,277 households in Union County and national spending patterns by income.

How does Union County, NJ compare with the U.S. for pet businesses?

Union County has 7.4 pet businesses per 10,000 households, 29% below the U.S. rate of 10.4. Spending per business is $1.1M, 20% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Union County would have about 181, against 151 on map listings. There is one business with payroll in the industry for every 2,675 households, against one for every 1,852 across the U.S. The official count rose 1.3% from 2019 to 2023, against +11.4% for the U.S.

How fast is Union County, NJ growing?

Population estimates put Union County at 601,863 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 203,277 households. The median household income in Union County is $103,202 a year, 28% above the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Union County scores 74 for pet businesses (upper middle), #175 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Union County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Union County

Screening a site or an acquisition in Union County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.