Groundwork

Food and drink · County · New Jersey

Sit-down restaurants in Monmouth County, NJ

How Monmouth County, NJ compares with other counties and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #1,778 of 2,405 scored counties
#18 of 21 scored counties in New Jersey

Listings
2,296
400 chain locations (17%)
Official establishments
712
0.0% since 2019
Household spending a year
$1.3B
On food away from home · $5,147 a household
Spending per listing
$564K
15% below the U.S.
Listings per 10k households
91.2
49% above the U.S.
Population, 2025
651,035
+1.4% since 2020

See the sit-down restaurants around any address in Monmouth County

The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Monmouth County comes to about $1.3B a year: $5,147 per household, 26% above the U.S. average. Spread across 2,296 sit-down restaurants, that is $564K per restaurant, 15% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.

Monmouth County has 2,296 sit-down restaurants on map listings as of September 2026. 400 of them (17%) are chain locations, against 29% across the U.S. Per 10,000 households, that is 91.2, 49% above the U.S. rate of 61.3.

The official count of businesses with payroll classed as full-service restaurants in Monmouth County was 712 in 2023, unchanged from 2019. That is one for every 354 households, against one for every 500 across the U.S. Another 130 one-person businesses have no payroll, by official counts. Since fiscal 2022, 27 SBA-backed loans worth $24.1M have gone to businesses classed as full-service restaurants in Monmouth County.

Between 2020 and 2025, the population of Monmouth County grew 1.4%, slower than the U.S. (+3.1%). For sit-down restaurants, Monmouth County has a Groundwork market score of 37 (lower middle): #1,778 of 2,405 scored counties and #18 of 21 scored counties in New Jersey.

How Monmouth County compares

The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Sit-down restaurants in Monmouth County, NJ compared with New Jersey and the U.S.
MeasureMonmouth CountyNew JerseyU.S.
Listings per 10k households91.277.961.3
Spending per listing$564K$601K$664K
Households per official establishment354435500
Official establishment growth, 2019–20230.0%+2.1%+1.5%
Population growth, 2020–2025+1.4%+3.0%+3.1%
Spending per household on food away from home$5,147$4,680$4,070
Median household income$124,845$103,556$80,734
Groundwork market score3744

Official counts and lending

Businesses

Official establishments, 2019 to 2023
712 → 7120.0% over the period
Employees, 2023
15,233
Annual payroll, 2023
$460.8M
One-person businesses, 2023
130Businesses with no payroll
Map listings, September 2026
2,296400 chain locations
Listings at the U.S. rate for this spending
1,952The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
27
Amount
$24.1M

SBA-backed loans to businesses classed as full-service restaurants in Monmouth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Monmouth County

Population, 2025 estimate
651,035+1.4% since 2020
Households
251,712
Median age
43.9
Homes lived in by their owners
76%
Vehicles per household
1.8
Land area
468 sq. mi.
People per square mile
1,378
Median household income
$124,845+25.2% vs. 2015–2019, before inflation
Average household income
$170,718
Median home value
$606,100
Jobs located here
274,570
Daytime population
600,595Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Monmouth County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.

Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.

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Sit-down restaurants across New Jersey

Every New Jersey market ranked →

The highest-scoring counties in New Jersey for sit-down restaurants, numbered among those based in New Jersey, with Monmouth County marked.

Top counties in New Jersey

Counties in New Jersey ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Burlington County, NJ7398955.8$853K+4.3%#307 of 2,405
2Gloucester County, NJ7161554.6$847K+3.3%#350 of 2,405
3Salem County, NJ7112349.5$797K+2.3%#352 of 2,405
4Sussex County, NJ6730252.3$935K+2.9%#460 of 2,405
5Warren County, NJ6225255.5$794K+3.2%#677 of 2,405
6Somerset County, NJ5894472.2$761K+3.5%#825 of 2,405
7Hunterdon County, NJ5734267.2$814K+2.3%#859 of 2,405
8Ocean County, NJ571,51362.0$690K+5.6%#874 of 2,405
9Camden County, NJ531,34866.6$635K+2.4%#1,058 of 2,405
10Morris County, NJ511,48576.8$706K+3.2%#1,138 of 2,405
18Monmouth County, NJ372,29691.2$564K+1.4%#1,778 of 2,405

Other business types in Monmouth County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many sit-down restaurants are in Monmouth County, NJ?

Map listings as of September 2026 show 2,296 sit-down restaurants in Monmouth County. 400 of them (17%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 712 businesses with payroll classed as full-service restaurants in 2023, unchanged from 2019. Official counts list 130 one-person businesses without payroll.

How much do households in Monmouth County, NJ spend on food away from home?

About $1.3B a year, or $5,147 per household. That is 26% above the U.S. average (an index of 126, where 100 is the U.S. average). Spread across the 2,296 sit-down restaurants on map listings, it comes to $564K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 251,712 households in Monmouth County and national spending patterns by income.

How does Monmouth County, NJ compare with the U.S. for sit-down restaurants?

Monmouth County has 91.2 sit-down restaurants per 10,000 households, 49% above the U.S. rate of 61.3. Spending per restaurant is $564K, 15% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, Monmouth County would have about 1,952, against 2,296 on map listings. There is one business with payroll in the industry for every 354 households, against one for every 500 across the U.S. The official count held level from 2019 to 2023, against +1.5% for the U.S.

How fast is Monmouth County, NJ growing?

Population estimates put Monmouth County at 651,035 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 251,712 households. Median household income in Monmouth County is $124,845, 55% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monmouth County scores 37 for sit-down restaurants (lower middle), #1,778 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Monmouth County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for sit-down restaurants · All 56 business types in Monmouth County

Screening a site or an acquisition in Monmouth County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.