Pets · County · New Jersey
Pet businesses in Monmouth County, NJ
How Monmouth County, NJ compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,274 of 2,200 scored counties
#17 of 21 scored counties in New Jersey
- Listings
- 306
- 55 chain locations (18%)
- Official establishments
- 182
- +5.2% since 2019
- Household spending a year
- $216.2M
- On pets · $859 a household
- Spending per listing
- $707K
- 20% below the U.S.
- Listings per 10k households
- 12.2
- 17% above the U.S.
- Population, 2025
- 651,035
- +1.4% since 2020
See the pet businesses around any address in Monmouth County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $859 per household (6% below the U.S. average), households in Monmouth County spend about $216.2M a year on pets. That works out to $707K per business, 20% below the U.S. figure of $878K.
Monmouth County has 306 pet businesses on map listings as of September 2026. 55 of them (18%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 12.2, 17% above the U.S. rate of 10.4.
Official counts show 182 businesses with payroll classed as pet care, veterinarians and pet stores in Monmouth County in 2023, up 5.2% from 2019. That is one for every 1,383 households, against one for every 1,852 across the U.S. Another 458 one-person businesses have no payroll, by official counts. Since fiscal 2022, 9 SBA-backed loans worth $8.1M have gone to businesses classed as pet care, veterinarians and pet stores in Monmouth County.
Population estimates show Monmouth County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for pet businesses in Monmouth County is 46 (lower middle), #1,274 of 2,200 scored counties and #17 of 21 scored counties in New Jersey.
How Monmouth County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Monmouth County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.2 | 8.9 | 10.4 |
| Spending per listing | $707K | $872K | $878K |
| Households per official establishment | 1,383 | 2,088 | 1,852 |
| Official establishment growth, 2019–2023 | +5.2% | +7.1% | +11.4% |
| Population growth, 2020–2025 | +1.4% | +3.0% | +3.1% |
| Spending per household on pets | $859 | $774 | $909 |
| Median household income | $124,845 | $103,556 | $80,734 |
| Groundwork market score | 46 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 173 → 182+5.2% over the period
- Employees, 2023
- 3,999
- Annual payroll, 2023
- $250.1M
- One-person businesses, 2023
- 458Businesses with no payroll
- Map listings, September 2026
- 30655 chain locations
- Listings at the U.S. rate for this spending
- 246The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $8.1M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Monmouth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Monmouth County
- Population, 2025 estimate
- 651,035+1.4% since 2020
- Households
- 251,712
- Median age
- 43.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 468 sq. mi.
- People per square mile
- 1,378
- Median household income
- $124,845+25.2% vs. 2015–2019, before inflation
- Average household income
- $170,718
- Median home value
- $606,100
- Jobs located here
- 274,570
- Daytime population
- 600,595Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monmouth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for pet businesses, numbered among those based in New Jersey, with Monmouth County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Middlesex County, NJ | 77 | 183 | 5.9 | $1.3M | +2.6% | #115 of 2,200 |
| 2Essex County, NJ | 74 | 150 | 4.7 | $1.5M | +4.2% | #171 of 2,200 |
| 3Union County, NJ | 74 | 151 | 7.4 | $1.1M | +5.0% | #175 of 2,200 |
| 4Hudson County, NJ | 72 | 170 | 5.7 | $1.3M | +1.8% | #213 of 2,200 |
| 5Somerset County, NJ | 71 | 122 | 9.3 | $986K | +3.5% | #246 of 2,200 |
| 6Cumberland County, NJ | 65 | 30 | 5.6 | $1.1M | +2.2% | #459 of 2,200 |
| 7Mercer County, NJ | 64 | 115 | 8.0 | $957K | +3.3% | #499 of 2,200 |
| 8Bergen County, NJ | 60 | 369 | 10.4 | $827K | +2.4% | #659 of 2,200 |
| 9Salem County, NJ | 60 | 20 | 8.0 | $798K | +2.3% | #663 of 2,200 |
| 10Passaic County, NJ | 58 | 142 | 7.9 | $883K | +1.6% | #720 of 2,200 |
| 17Monmouth County, NJ | 46 | 306 | 12.2 | $707K | +1.4% | #1,274 of 2,200 |
Other business types in Monmouth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses46
- Veterinarians46
- Pet grooming and boarding47
- Pet stores42
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Monmouth County, NJ?
Map listings as of September 2026 show 306 pet businesses in Monmouth County. 55 of them (18%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 182 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 5.2% from 2019. Official counts list 458 one-person businesses without payroll.
How much do households in Monmouth County, NJ spend on pets?
About $216.2M a year, or $859 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 306 pet businesses on map listings, it comes to $707K per business. It is estimated from the incomes of the 251,712 households in Monmouth County and national spending patterns by income.
How does Monmouth County, NJ compare with the U.S. for pet businesses?
Monmouth County has 12.2 pet businesses per 10,000 households, 17% above the U.S. rate of 10.4. Spending per business is $707K, 20% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Monmouth County would have about 246, against 306 on map listings. There is one business with payroll in the industry for every 1,383 households, against one for every 1,852 across the U.S. The official count rose 5.2% from 2019 to 2023, against +11.4% for the U.S.
How fast is Monmouth County, NJ growing?
Population estimates put Monmouth County at 651,035 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 251,712 households. Median household income in Monmouth County is $124,845, 55% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monmouth County scores 46 for pet businesses (lower middle), #1,274 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monmouth County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Monmouth County
Screening a site or an acquisition in Monmouth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.