Beauty and personal care · County · South Dakota
Hair salons in Pennington County, SD
How Pennington County, SD compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #697 of 2,339 scored counties
#10 of 16 scored counties in South Dakota
- Listings
- 106
- 24 chain locations (23%)
- Official establishments
- 24
- −17.2% since 2019
- Household spending a year
- $45.6M
- On personal care products and services · $983 a household
- Spending per listing
- $430K
- In line with the U.S.
- Listings per 10k households
- 22.9
- 2% below the U.S.
- Population, 2025
- 116,792
- +6.6% since 2020
See the hair salons around any address in Pennington County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Pennington County spend about $45.6M a year on personal care products and services, or $983 per household, 2% below the U.S. average. That works out to $430K per salon, in line with the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Pennington County has 106 hair salons on map listings as of September 2026. Chain locations make up 23% of them, against 14% across the U.S. That is 22.9 per 10,000 households, 2% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Pennington County was 24 in 2023, down 17.2% from 2019. That is one for every 1,932 households, against one for every 1,535 across the U.S. Official counts also show 233 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $81K have gone to businesses classed as beauty salons in Pennington County.
Between 2020 and 2025, the population of Pennington County grew 6.6%, faster than the U.S. (+3.1%). Pennington County scores 60 (upper middle) on the Groundwork market score for hair salons, ranking #697 of 2,339 scored counties and #10 of 16 scored counties in South Dakota.
How Pennington County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pennington County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.9 | 20.0 | 23.4 |
| Spending per listing | $430K | $492K | $430K |
| Households per official establishment | 1,932 | 2,285 | 1,535 |
| Official establishment growth, 2019–2023 | −17.2% | −5.9% | +6.0% |
| Population growth, 2020–2025 | +6.6% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $983 | $983 | $1,005 |
| Median household income | $74,517 | $75,081 | $80,734 |
| Groundwork market score | 60 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29 → 24−17.2% over the period
- Employees, 2023
- 153
- Annual payroll, 2023
- $5.3M
- One-person businesses, 2023
- 233Businesses with no payroll
- Map listings, September 2026
- 10624 chain locations
- Listings at the U.S. rate for this spending
- 106The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $81K
SBA-backed loans to businesses classed as beauty salons in Pennington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pennington County
- Population, 2025 estimate
- 116,792+6.6% since 2020
- Households
- 46,370
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,777 sq. mi.
- People per square mile
- 41
- Median household income
- $74,517+30.6% vs. 2015–2019, before inflation
- Average household income
- $99,289
- Median home value
- $302,200
- Jobs located here
- 59,416
- Daytime population
- 120,445Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pennington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for hair salons, numbered among those based in South Dakota, with Pennington County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 86 | 10 | 13.7 | $796K | +3.3% | #33 of 2,339 |
| 2Butte County, SD | 80 | 7 | 16.3 | $601K | +5.5% | #79 of 2,339 |
| 3Meade County, SD | 79 | 17 | 14.2 | $701K | +2.7% | #92 of 2,339 |
| 4Beadle County, SD | 76 | 8 | 10.6 | $865K | +2.4% | #128 of 2,339 |
| 5Lincoln County, SD | 76 | 62 | 22.2 | $512K | +17.5% | #149 of 2,339 |
| 6Brookings County, SD | 67 | 22 | 15.9 | $601K | +9.6% | #388 of 2,339 |
| 7Yankton County, SD | 63 | 20 | 20.6 | $465K | +1.5% | #551 of 2,339 |
| 8Lake County, SD | 62 | 9 | 19.1 | $520K | −0.2% | #590 of 2,339 |
| 9Minnehaha County, SD | 62 | 176 | 20.8 | $487K | +7.6% | #597 of 2,339 |
| 10Pennington County, SD | 60 | 106 | 22.9 | $430K | +6.6% | #697 of 2,339 |
Other business types in Pennington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons60
- Barbershops62
- Nail salons50
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Pennington County, SD?
Map listings as of September 2026 show 106 hair salons in Pennington County. 24 of them (23%) are chain locations. The listings count hair and beauty salons. Official counts show 24 businesses with payroll classed as beauty salons in 2023, down 17.2% from 2019. Another 233 one-person businesses have no payroll, by official counts.
How much do households in Pennington County, SD spend on personal care products and services?
About $45.6M a year, or $983 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 106 hair salons on map listings, it comes to $430K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 46,370 households in Pennington County and national spending patterns by income.
How does Pennington County, SD compare with the U.S. for hair salons?
Pennington County has 22.9 hair salons per 10,000 households, 2% below the U.S. rate of 23.4. Spending per salon is $430K, in line with the U.S. figure of $430K. The count on map listings matches the U.S. ratio of hair salons to household spending. There is one business with payroll in the industry for every 1,932 households, against one for every 1,535 across the U.S. The official count fell 17.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is Pennington County, SD growing?
Population estimates put Pennington County at 116,792 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 46,370 households. Median household income in Pennington County is $74,517, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pennington County scores 60 for hair salons (upper middle), #697 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pennington County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Pennington County
Screening a site or an acquisition in Pennington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.