Beauty and personal care · County · South Dakota
Barbershops in Pennington County, SD
The barbershops in Pennington County, SD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #405 of 1,356 scored counties
#3 of 3 scored counties in South Dakota
- Listings
- 19
- 4 chain locations (21%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $45.6M
- On personal care products and services · $983 a household
- Spending per listing
- $2.4M
- 27% above the U.S.
- Listings per 10k households
- 4.1
- 23% below the U.S.
- Population, 2025
- 116,792
- +6.6% since 2020
See the barbershops around any address in Pennington County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 19 barbershops in Pennington County. 4 of them (21%) are chain locations, against 12% across the U.S. That comes to 4.1 for every 10,000 households, 23% below the U.S. rate of 5.3.
Household spending on personal care products and services in Pennington County comes to about $45.6M a year: $983 per household, 2% below the U.S. average. That works out to $2.4M per shop, 27% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as barber shops in Pennington County in 2023. That is one for every 11,593 households, against one for every 16,589 across the U.S. Official counts also show 25 one-person businesses without payroll.
Population estimates show Pennington County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for barbershops in Pennington County is 62 (upper middle), #405 of 1,356 scored counties and #3 of 3 scored counties in South Dakota.
How Pennington County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pennington County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 2.5 | 5.3 |
| Spending per listing | $2.4M | $3.9M | $1.9M |
| Households per official establishment | 11,593 | 45,693 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | +6.6% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $983 | $983 | $1,005 |
| Median household income | $74,517 | $75,081 | $80,734 |
| Groundwork market score | 62 | 82 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 8
- Annual payroll, 2023
- $293K
- One-person businesses, 2023
- 25Businesses with no payroll
- Map listings, September 2026
- 194 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Pennington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pennington County
- Population, 2025 estimate
- 116,792+6.6% since 2020
- Households
- 46,370
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,777 sq. mi.
- People per square mile
- 41
- Median household income
- $74,517+30.6% vs. 2015–2019, before inflation
- Average household income
- $99,289
- Median home value
- $302,200
- Jobs located here
- 59,416
- Daytime population
- 120,445Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pennington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for barbershops, numbered among those based in South Dakota, with Pennington County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, SD | 96 | 7 | 2.5 | $4.5M | +17.5% | #1 of 1,356 |
| 2Minnehaha County, SD | 77 | 33 | 3.9 | $2.6M | +7.6% | #112 of 1,356 |
| 3Pennington County, SD | 62 | 19 | 4.1 | $2.4M | +6.6% | #405 of 1,356 |
Other business types in Pennington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons60
- Barbershops62
- Nail salons50
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Pennington County, SD?
There are 19 barbershops on map listings in Pennington County as of September 2026. 4 of them (21%) are chain locations. The listings count barbershops. Official counts show 4 businesses with payroll classed as barber shops in 2023. Another 25 one-person businesses have no payroll, by official counts.
How much do households in Pennington County, SD spend on personal care products and services?
About $45.6M a year, or $983 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 19 barbershops on map listings, it comes to $2.4M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 46,370 households in Pennington County and national spending patterns by income.
How does Pennington County, SD compare with the U.S. for barbershops?
Pennington County has 4.1 barbershops per 10,000 households, 23% below the U.S. rate of 5.3. Spending per shop is $2.4M, 27% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Pennington County would have about 24, against 19 on map listings. There is one business with payroll in the industry for every 11,593 households, against one for every 16,589 across the U.S.
How fast is Pennington County, SD growing?
Population estimates put Pennington County at 116,792 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 46,370 households. Median household income in Pennington County is $74,517, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pennington County scores 62 for barbershops (upper middle), #405 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pennington County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Pennington County
Screening a site or an acquisition in Pennington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.