Groundwork

Food and drink · County · South Dakota

Pizza places in Pennington County, SD

Competitor counts, household spending and official business counts for pizza places in Pennington County, SD, set against other counties and the U.S.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #1,028 of 2,090 scored counties
#9 of 15 scored counties in South Dakota

Listings
44
30 chain locations (68%)
Official establishments
108
All limited-service restaurants · +28.6% since 2019
Household spending a year
$178.2M
On food away from home · $3,844 a household
Spending per listing
$4.1M
20% below the U.S.
Listings per 10k households
9.5
19% above the U.S.
Population, 2025
116,792
+6.6% since 2020

See the pizza places around any address in Pennington County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Pennington County spend about $178.2M a year on food away from home, or $3,844 per household, 6% below the U.S. average. Spread across 44 pizza places, that is $4.1M per pizza place, 20% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

There are 44 pizza places on map listings in Pennington County as of September 2026. 30 of them (68%) are chain locations, against 58% across the U.S. That is 9.5 per 10,000 households, 19% above the U.S. rate of 8.0.

The official count of businesses with payroll classed as limited-service restaurants in Pennington County was 108 in 2023, up 28.6% from 2019. That is one for every 429 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 15 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $2.5M have gone to businesses classed as limited-service restaurants in Pennington County.

Population estimates show Pennington County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%). For pizza places, Pennington County has a Groundwork market score of 50 (upper middle): #1,028 of 2,090 scored counties and #9 of 15 scored counties in South Dakota.

How Pennington County compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Pennington County, SD compared with South Dakota and the U.S.
MeasurePennington CountySouth DakotaU.S.
Listings per 10k households9.510.98.0
Spending per listing$4.1M$3.5M$5.1M
Households per official establishment (all limited-service restaurants)429587478
Official establishment growth, 2019–2023+28.6%+9.9%+6.1%
Population growth, 2020–2025+6.6%+5.3%+3.1%
Spending per household on food away from home$3,844$3,849$4,070
Median household income$74,517$75,081$80,734
Groundwork market score5047

Official counts and lending

Businesses

Official establishments, 2019 to 2023
84 → 108All limited-service restaurants · +28.6% over the period
Employees, 2023
2,411
Annual payroll, 2023
$50.8M
One-person businesses, 2023
15All limited-service restaurants with no payroll
Map listings, September 2026
4430 chain locations
Listings at the U.S. rate for this spending
35The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$2.5M

SBA-backed loans to businesses classed as limited-service restaurants in Pennington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Pennington County

Population, 2025 estimate
116,792+6.6% since 2020
Households
46,370
Median age
41.0
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
2,777 sq. mi.
People per square mile
41
Median household income
$74,517+30.6% vs. 2015–2019, before inflation
Average household income
$99,289
Median home value
$302,200
Jobs located here
59,416
Daytime population
120,445Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pennington County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across South Dakota

Every South Dakota market ranked →

The highest-scoring counties in South Dakota for pizza places, numbered among those based in South Dakota, with Pennington County marked.

Top counties in South Dakota

Counties in South Dakota ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, SD88227.9$5.7M+17.5%#22 of 2,090
2Meade County, SD70108.4$4.6M+2.7%#321 of 2,090
3Hughes County, SD6656.9$5.8M−0.9%#447 of 2,090
4Union County, SD611216.4$2.6M+3.3%#631 of 2,090
5Butte County, SD59511.6$3.3M+5.5%#700 of 2,090
6Beadle County, SD5579.3$3.8M+2.4%#841 of 2,090
7Lawrence County, SD551210.0$3.7M+14.0%#844 of 2,090
8Minnehaha County, SD519110.7$3.7M+7.6%#993 of 2,090
9Pennington County, SD50449.5$4.1M+6.6%#1,028 of 2,090
10Codington County, SD431713.6$2.7M+4.3%#1,340 of 2,090

Other business types in Pennington County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Pennington County, SD?

As of September 2026, map listings count 44 pizza places in Pennington County. 30 of them (68%) are chain locations. The listings count pizza restaurants. Official counts show 108 businesses with payroll classed as limited-service restaurants in 2023, up 28.6% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 15 one-person businesses without payroll.

How much do households in Pennington County, SD spend on food away from home?

About $178.2M a year, or $3,844 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 44 pizza places on map listings, it comes to $4.1M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 46,370 households in Pennington County and national spending patterns by income.

How does Pennington County, SD compare with the U.S. for pizza places?

Pennington County has 9.5 pizza places per 10,000 households, 19% above the U.S. rate of 8.0. Spending per pizza place is $4.1M, 20% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Pennington County would have about 35, against 44 on map listings. There is one business with payroll in the industry for every 429 households, against one for every 478 across the U.S. The official count rose 28.6% from 2019 to 2023, against +6.1% for the U.S.

How fast is Pennington County, SD growing?

Population estimates put Pennington County at 116,792 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 46,370 households. Median household income in Pennington County is $74,517, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pennington County scores 50 for pizza places (upper middle), #1,028 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pennington County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Pennington County

Screening a site or an acquisition in Pennington County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.