Funeral services · County · South Dakota
Funeral homes in Pennington County, SD
Competitor counts, household spending and official business counts for funeral homes in Pennington County, SD, set against other counties and the U.S.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #122 of 1,472 scored counties
#1 of 2 scored counties in South Dakota
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.8M
- On funerals · $147 a household
- Spending per listing
- $977K
- 44% above the U.S.
- Listings per 10k households
- 1.5
- 29% below the U.S.
- Population, 2025
- 116,792
- +6.6% since 2020
See the funeral homes around any address in Pennington County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For funeral homes, Pennington County has a Groundwork market score of 76 (high): #122 of 1,472 scored counties and #1 of 2 scored counties in South Dakota. That puts it in the top 10% of counties for funeral homes.
Map listings as of September 2026 show 7 funeral homes in Pennington County. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 1.5, 29% below the U.S. rate of 2.1.
Household spending on funerals in Pennington County comes to about $6.8M a year: $147 per household, 3% above the U.S. average. That works out to $977K per home, 44% above the U.S. figure of $679K.
There is no official count of businesses with payroll classed as funeral homes and funeral services in Pennington County: counts under 3 aren’t published. Population estimates show Pennington County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%).
How Pennington County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pennington County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 2.8 | 2.1 |
| Spending per listing | $977K | $510K | $679K |
| Households per official establishment | n/a | 5,298 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −5.5% | −1.7% |
| Population growth, 2020–2025 | +6.6% | +5.3% | +3.1% |
| Spending per household on funerals | $147 | $141 | $143 |
| Median household income | $74,517 | $75,081 | $80,734 |
| Groundwork market score | 76 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Pennington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pennington County
- Population, 2025 estimate
- 116,792+6.6% since 2020
- Households
- 46,370
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,777 sq. mi.
- People per square mile
- 41
- Median household income
- $74,517+30.6% vs. 2015–2019, before inflation
- Average household income
- $99,289
- Median home value
- $302,200
- Jobs located here
- 59,416
- Daytime population
- 120,445Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pennington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for funeral homes, numbered among those based in South Dakota, with Pennington County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pennington County, SD | 76 | 7 | 1.5 | $977K | +6.6% | #122 of 1,472 |
| 2Minnehaha County, SD | 63 | 13 | 1.5 | $707K | +7.6% | #403 of 1,472 |
Other business types in Pennington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes76
Questions
How many funeral homes are in Pennington County, SD?
There are 7 funeral homes on map listings in Pennington County as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in Pennington County: counts under 3 are left out.
How much do households in Pennington County, SD spend on funerals?
About $6.8M a year, or $147 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 7 funeral homes on map listings, it comes to $977K per home. It is estimated from the incomes of the 46,370 households in Pennington County and national spending patterns by income.
How does Pennington County, SD compare with the U.S. for funeral homes?
Pennington County has 1.5 funeral homes per 10,000 households, 29% below the U.S. rate of 2.1. Spending per home is $977K, 44% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Pennington County would have about 10, against 7 on map listings.
How fast is Pennington County, SD growing?
Population estimates put Pennington County at 116,792 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 46,370 households. Median household income in Pennington County is $74,517, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pennington County scores 76 for funeral homes (high), #122 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pennington County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Pennington County
Screening a site or an acquisition in Pennington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.