Real estate · County · South Dakota
Real estate agents and brokers in Pennington County, SD
How Pennington County, SD compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #2,061 of 2,176 scored counties
#16 of 17 scored counties in South Dakota
- Listings
- 190
- 6 chain locations (3%)
- Official establishments
- 114
- +20.0% since 2019
- Household spending a year
- $647.8M
- On rent and homeowner costs · $13,971 a household
- Housing spending per listing (U.S. = 100)
- 63
- 37% below the U.S.
- Listings per 10k households
- 41.0
- 34% above the U.S.
- Population, 2025
- 116,792
- +6.6% since 2020
See the real estate agents and brokers around any address in Pennington County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate agents and brokers in Pennington County is 29 (lower middle), #2,061 of 2,176 scored counties and #16 of 17 scored counties in South Dakota. That puts it in the bottom quarter of counties.
At $13,971 per household (16% below the U.S. average), households in Pennington County spend about $647.8M a year on rent and homeowner costs. Housing spending per office is 37% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Pennington County has 190 real estate agents and brokers on map listings as of September 2026. Chain locations make up 3% of them, against 4% across the U.S. Per 10,000 households, that is 41.0, 34% above the U.S. rate of 30.6.
In 2023, official counts showed 114 businesses with payroll in Pennington County classed as offices of real estate agents and brokers, up 20.0% from 2019. That is one for every 407 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $366K has gone to businesses classed as offices of real estate agents and brokers in Pennington County. Between 2020 and 2025, the population of Pennington County grew 6.6%, faster than the U.S. (+3.1%).
How Pennington County compares
The same measures for South Dakota and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Pennington County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.0 | 26.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 63 | 96 | 100 |
| Households per official establishment | 407 | 802 | 788 |
| Official establishment growth, 2019–2023 | +20.0% | +36.1% | +20.1% |
| Population growth, 2020–2025 | +6.6% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,971 | $13,945 | $16,661 |
| Median household income | $74,517 | $75,081 | $80,734 |
| Groundwork market score | 29 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 95 → 114+20.0% over the period
- Employees, 2023
- 178
- Annual payroll, 2023
- $8.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1906 chain locations
- Listings at the U.S. rate for this spending
- 119The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $366K
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Pennington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pennington County
- Population, 2025 estimate
- 116,792+6.6% since 2020
- Households
- 46,370
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,777 sq. mi.
- People per square mile
- 41
- Median household income
- $74,517+30.6% vs. 2015–2019, before inflation
- Average household income
- $99,289
- Median home value
- $302,200
- Jobs located here
- 59,416
- Daytime population
- 120,445Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pennington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for real estate agents and brokers, numbered among those based in South Dakota, with Pennington County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 51 | 14 | 19.2 | 145 | +3.3% | #995 of 2,176 |
| 2Minnehaha County, SD | 51 | 170 | 20.0 | 130 | +7.6% | #1,002 of 2,176 |
| 3Yankton County, SD | 49 | 16 | 16.5 | 152 | +1.5% | #1,089 of 2,176 |
| 4Roberts County, SD | 44 | 5 | 13.8 | 176 | −0.1% | #1,360 of 2,176 |
| 5Meade County, SD | 44 | 20 | 16.7 | 154 | +2.7% | #1,367 of 2,176 |
| 6Brookings County, SD | 43 | 33 | 23.9 | 104 | +9.6% | #1,432 of 2,176 |
| 7Beadle County, SD | 42 | 13 | 17.3 | 141 | +2.4% | #1,461 of 2,176 |
| 8Butte County, SD | 41 | 10 | 23.2 | 110 | +5.5% | #1,523 of 2,176 |
| 9Davison County, SD | 40 | 18 | 20.2 | 120 | +0.6% | #1,581 of 2,176 |
| 10Hughes County, SD | 40 | 18 | 24.8 | 105 | −0.9% | #1,591 of 2,176 |
| 16Pennington County, SD | 29 | 190 | 41.0 | 63 | +6.6% | #2,061 of 2,176 |
Other business types in Pennington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate29
- Real estate agents and brokers29
- Property management34
- Mortgage brokers and lenders42
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Pennington County, SD?
Map listings as of September 2026 show 190 real estate agents and brokers in Pennington County. 6 of them (3%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 114 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 20.0% from 2019.
How much do households in Pennington County, SD spend on rent and homeowner costs?
About $647.8M a year, or $13,971 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 190 real estate agents and brokers on map listings, housing spending per office is 37% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 46,370 households in Pennington County and national spending patterns by income.
How does Pennington County, SD compare with the U.S. for real estate agents and brokers?
Pennington County has 41.0 real estate agents and brokers per 10,000 households, 34% above the U.S. rate of 30.6. The index of housing spending per office is 63, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Pennington County would have about 119, against 190 on map listings. There is one business with payroll in the industry for every 407 households, against one for every 788 across the U.S. The official count rose 20.0% from 2019 to 2023, against +20.1% for the U.S.
How fast is Pennington County, SD growing?
Population estimates put Pennington County at 116,792 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 46,370 households. Median household income in Pennington County is $74,517, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pennington County scores 29 for real estate agents and brokers (lower middle), #2,061 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pennington County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Pennington County
Screening a site or an acquisition in Pennington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.