Pets · County · South Dakota
Pet stores in Pennington County, SD
The pet stores in Pennington County, SD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #579 of 974 scored counties
#3 of 5 scored counties in South Dakota
- Listings
- 15
- 5 chain locations (33%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $38.6M
- On pets · $833 a household
- Spending per listing
- $2.6M
- 43% below the U.S.
- Listings per 10k households
- 3.2
- 60% above the U.S.
- Population, 2025
- 116,792
- +6.6% since 2020
See the pet stores around any address in Pennington County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 15 pet stores in Pennington County. Chain locations make up 33% of them, against 38% across the U.S. That is 3.2 per 10,000 households, 60% above the U.S. rate of 2.0.
At $833 per household (8% below the U.S. average), households in Pennington County spend about $38.6M a year on pets. Spread across 15 pet stores, that is $2.6M per store, 43% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as pet and pet supplies stores in Pennington County in 2023. That is one for every 11,593 households, against one for every 13,024 across the U.S.
Population estimates show Pennington County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for pet stores in Pennington County is 45 (lower middle), #579 of 974 scored counties and #3 of 5 scored counties in South Dakota.
How Pennington County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pennington County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 2.1 | 2.0 |
| Spending per listing | $2.6M | $4M | $4.5M |
| Households per official establishment | 11,593 | 16,616 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | n/a | −1.6% |
| Population growth, 2020–2025 | +6.6% | +5.3% | +3.1% |
| Spending per household on pets | $833 | $835 | $909 |
| Median household income | $74,517 | $75,081 | $80,734 |
| Groundwork market score | 45 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 47
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 155 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Pennington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pennington County
- Population, 2025 estimate
- 116,792+6.6% since 2020
- Households
- 46,370
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,777 sq. mi.
- People per square mile
- 41
- Median household income
- $74,517+30.6% vs. 2015–2019, before inflation
- Average household income
- $99,289
- Median home value
- $302,200
- Jobs located here
- 59,416
- Daytime population
- 120,445Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pennington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for pet stores, numbered among those based in South Dakota, with Pennington County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, SD | 62 | 7 | 2.5 | $4M | +17.5% | #294 of 974 |
| 2Minnehaha County, SD | 59 | 16 | 1.9 | $4.6M | +7.6% | #334 of 974 |
| 3Pennington County, SD | 45 | 15 | 3.2 | $2.6M | +6.6% | #579 of 974 |
| 4Davison County, SD | 16 | 5 | 5.6 | $1.4M | +0.6% | #925 of 974 |
| 5Brown County, SD | 14 | 8 | 4.9 | $1.7M | −1.7% | #935 of 974 |
Other business types in Pennington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses54
- Veterinarians58
- Pet grooming and boarding55
- Pet stores45
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Pennington County, SD?
There are 15 pet stores on map listings in Pennington County as of September 2026. 5 of them (33%) are chain locations. The listings count pet stores. Official counts show 4 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in Pennington County, SD spend on pets?
About $38.6M a year, or $833 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 15 pet stores on map listings, it comes to $2.6M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 46,370 households in Pennington County and national spending patterns by income.
How does Pennington County, SD compare with the U.S. for pet stores?
Pennington County has 3.2 pet stores per 10,000 households, 60% above the U.S. rate of 2.0. Spending per store is $2.6M, 43% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Pennington County would have about 9, against 15 on map listings. There is one business with payroll in the industry for every 11,593 households, against one for every 13,024 across the U.S.
How fast is Pennington County, SD growing?
Population estimates put Pennington County at 116,792 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 46,370 households. Median household income in Pennington County is $74,517, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pennington County scores 45 for pet stores (lower middle), #579 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pennington County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Pennington County
Screening a site or an acquisition in Pennington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pennington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.