Groundwork

Clothing and laundry · Small-town market · Kansas

Clothing, shoe and laundry businesses in the Salina, KS area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Salina, KS area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #328 of 536 scored small-town markets
#6 of 13 scored small-town markets based in Kansas

Listings
52
27 chain locations (52%)
Official establishments
19
−34.5% since 2019
Household spending a year
$45.3M
On clothing, shoes and related services · $1,817 a household
Spending per listing
$871K
In line with the U.S.
Listings per 10k households
20.9
10% below the U.S.
Population, 2025
59,121
−1.4% since 2020

See the clothing, shoe and laundry businesses around any address in the Salina area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 52 clothing, shoe and laundry businesses in the Salina area. Of those, 27 are chain locations, or 52%, against 37% across the U.S. That is 20.9 per 10,000 households, 10% below the U.S. rate of 23.3.

Households in the Salina area spend about $45.3M a year on clothing, shoes and related services, or $1,817 per household, 12% below the U.S. average. Spread across 52 clothing, shoe and laundry businesses, that is $871K per business, in line with the U.S. figure of $880K.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Salina area was 19 in 2023, down 34.5% from 2019. That is one for every 1,312 households, against one for every 1,008 across the U.S. Official counts list 24 one-person businesses without payroll.

Between 2020 and 2025, the population of the Salina area declined 1.4%, against +3.1% for the U.S. The Salina area scores 43 (lower middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #328 of 536 scored small-town markets and #6 of 13 scored small-town markets based in Kansas.

How the Salina area compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Salina, KS area compared with Kansas and the U.S.
MeasureSalina areaKansasU.S.
Listings per 10k households20.919.823.3
Spending per listing$871K$1M$880K
Households per official establishment1,3121,2241,008
Official establishment growth, 2019–2023−34.5%−10.9%−12.0%
Population growth, 2020–2025−1.4%+1.3%+3.1%
Spending per household on clothing, shoes and related services$1,817$1,989$2,055
Median household income$65,745$74,275$80,734
Groundwork market score4354

Official counts and lending

Businesses

Official establishments, 2019 to 2023
19−34.5% over the period
Employees, 2023
205
Annual payroll, 2023
$3.6M
One-person businesses, 2023
24Businesses with no payroll
Map listings, September 2026
5227 chain locations
Listings at the U.S. rate for this spending
52The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Salina area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Salina area

Population, 2025 estimate
59,121−1.4% since 2020
Households
24,931
Median age
42.1
Homes lived in by their owners
68%
Vehicles per household
1.9
Land area
1,441 sq. mi.
People per square mile
41
Median household income
$65,745+25.5% vs. 2015–2019, before inflation
Average household income
$87,150
Median home value
$178,200
Jobs located here
30,161
Daytime population
61,857Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Salina area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Kansas

Every Kansas market ranked →

The highest-scoring small-town markets in Kansas for clothing, shoe and laundry businesses, numbered among those based in Kansas, with the Salina area marked.

Top small-town markets in Kansas

Small-town markets in Kansas ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ottawa, KS701514.4$1.3M+1.1%#95 of 536
2McPherson, KS652016.4$1.2M−0.4%#135 of 536
3Atchison, KS60712.2$1.4M−0.9%#175 of 536
4Arkansas City-Winfield, KS532216.4$1.1M−0.4%#243 of 536
5Hutchinson, KS514517.6$994K−0.6%#259 of 536
6Salina, KS435220.9$871K−1.4%#328 of 536
7Emporia, KS373624.6$694K+0.4%#394 of 536
8Great Bend, KS362625.0$691K−2.5%#404 of 536
9Pittsburg, KS323622.7$735K+0.1%#427 of 536
10Dodge City, KS313428.8$650K−0.6%#436 of 536

Other business types in the Salina area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Salina, KS area?

The Salina area has 52 clothing, shoe and laundry businesses on map listings as of September 2026. 27 of them (52%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 19 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 34.5% from 2019. Official counts also show 24 one-person businesses without payroll.

How much do households in the Salina, KS area spend on clothing, shoes and related services?

About $45.3M a year, or $1,817 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 52 clothing, shoe and laundry businesses on map listings, it comes to $871K per business. It is estimated from the incomes of the 24,931 households in the Salina area and national spending patterns by income.

How does the Salina, KS area compare with the U.S. for clothing, shoe and laundry businesses?

The Salina area has 20.9 clothing, shoe and laundry businesses per 10,000 households, 10% below the U.S. rate of 23.3. Spending per business is $871K, in line with the U.S. figure of $880K. The count on map listings matches the U.S. ratio of clothing, shoe and laundry businesses to household spending. There is one business with payroll in the industry for every 1,312 households, against one for every 1,008 across the U.S. The official count fell 34.5% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Salina, KS area growing?

Population estimates put the Salina area at 59,121 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 24,931 households. Median household income in the Salina area is $65,745, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salina area scores 43 for clothing, shoe and laundry businesses (lower middle), #328 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Salina area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Salina area

Screening a site or an acquisition in the Salina area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.