Pets · Small-town market · Kansas
Pet businesses in the Salina, KS area
Competitor counts, household spending and official business counts for pet businesses in the Salina, KS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #434 of 527 scored small-town markets
#8 of 12 scored small-town markets based in Kansas
- Listings
- 34
- 4 chain locations (12%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $19.1M
- On pets · $767 a household
- Spending per listing
- $562K
- 36% below the U.S.
- Listings per 10k households
- 13.6
- 31% above the U.S.
- Population, 2025
- 59,121
- −1.4% since 2020
See the pet businesses around any address in the Salina area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet businesses in the Salina area is 34 (lower middle), #434 of 527 scored small-town markets and #8 of 12 scored small-town markets based in Kansas. That puts it in the bottom quarter of small-town markets.
Households in the Salina area spend about $19.1M a year on pets, or $767 per household, 16% below the U.S. average. That works out to $562K per business, 36% below the U.S. figure of $878K.
The Salina area has 34 pet businesses on map listings as of September 2026. Chain locations make up 12% of them, against 17% across the U.S. That comes to 13.6 for every 10,000 households, 31% above the U.S. rate of 10.4.
Official counts show 14 businesses with payroll classed as pet care, veterinarians and pet stores in the Salina area in 2023. That is one for every 1,781 households, against one for every 1,852 across the U.S. Population estimates show the Salina area declined 1.4% from 2020 to 2025, against +3.1% for the U.S.
How the Salina area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salina area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.6 | 12.0 | 10.4 |
| Spending per listing | $562K | $710K | $878K |
| Households per official establishment | 1,781 | 1,498 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +8.7% | +11.4% |
| Population growth, 2020–2025 | −1.4% | +1.3% | +3.1% |
| Spending per household on pets | $767 | $851 | $909 |
| Median household income | $65,745 | $74,275 | $80,734 |
| Groundwork market score | 34 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 62
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 344 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Salina area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salina area
- Population, 2025 estimate
- 59,121−1.4% since 2020
- Households
- 24,931
- Median age
- 42.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,441 sq. mi.
- People per square mile
- 41
- Median household income
- $65,745+25.5% vs. 2015–2019, before inflation
- Average household income
- $87,150
- Median home value
- $178,200
- Jobs located here
- 30,161
- Daytime population
- 61,857Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salina area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for pet businesses, numbered among those based in Kansas, with the Salina area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dodge City, KS | 71 | 11 | 9.3 | $857K | −0.6% | #49 of 527 |
| 2Garden City, KS | 69 | 13 | 9.8 | $837K | −2.1% | #63 of 527 |
| 3Hays, KS | 62 | 12 | 9.8 | $774K | +0.4% | #124 of 527 |
| 4Ottawa, KS | 54 | 14 | 13.4 | $599K | +1.1% | #226 of 527 |
| 5Liberal, KS | 53 | 6 | 8.3 | $910K | −3.6% | #231 of 527 |
| 6McPherson, KS | 44 | 18 | 14.8 | $562K | −0.4% | #346 of 527 |
| 7Hutchinson, KS | 35 | 31 | 12.1 | $599K | −0.6% | #429 of 527 |
| 8Salina, KS | 34 | 34 | 13.6 | $562K | −1.4% | #434 of 527 |
| 9Pittsburg, KS | 32 | 23 | 14.5 | $469K | +0.1% | #446 of 527 |
| 10Emporia, KS | 31 | 17 | 11.6 | $606K | +0.4% | #450 of 527 |
Other business types in the Salina area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses34
- Veterinarians28
- Pet grooming and boarding41
- Pet stores55
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Salina, KS area?
Map listings as of September 2026 show 34 pet businesses in the Salina area. 4 of them (12%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 14 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 27 one-person businesses without payroll.
How much do households in the Salina, KS area spend on pets?
About $19.1M a year, or $767 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 34 pet businesses on map listings, it comes to $562K per business. It is estimated from the incomes of the 24,931 households in the Salina area and national spending patterns by income.
How does the Salina, KS area compare with the U.S. for pet businesses?
The Salina area has 13.6 pet businesses per 10,000 households, 31% above the U.S. rate of 10.4. Spending per business is $562K, 36% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Salina area would have about 22, against 34 on map listings. There is one business with payroll in the industry for every 1,781 households, against one for every 1,852 across the U.S.
How fast is the Salina, KS area growing?
Population estimates put the Salina area at 59,121 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 24,931 households. Median household income in the Salina area is $65,745, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salina area scores 34 for pet businesses (lower middle), #434 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salina area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Salina area
Screening a site or an acquisition in the Salina area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.