Home services · Small-town market · Kansas
Roofing and gutter companies in the Salina, KS area
The roofing and gutter companies in the Salina, KS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #229 of 288 scored small-town markets
#2 of 4 scored small-town markets based in Kansas
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $62.5M
- On home repairs, maintenance and insurance · $2,506 a household
- Spending per listing
- $5.2M
- 38% below the U.S.
- Listings per 10k households
- 4.8
- 33% above the U.S.
- Population, 2025
- 59,121
- −1.4% since 2020
See the roofing and gutter companies around any address in the Salina area
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Salina area scores 35 (lower middle) on the Groundwork market score for roofing and gutter companies, ranking #229 of 288 scored small-town markets and #2 of 4 scored small-town markets based in Kansas. That puts it in the bottom quarter of small-town markets.
Households in the Salina area spend about $62.5M a year on home repairs, maintenance and insurance, or $2,506 per household, 17% below the U.S. average. That is about $5.2M of household spending for each company on map listings, 38% below the U.S. figure of $8.5M. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies.
There are 12 roofing and gutter companies on map listings in the Salina area as of September 2026. One of them (8%) is a chain location, against 4% across the U.S. That comes to 4.8 for every 10,000 households, 33% above the U.S. rate of 3.6.
In 2023, official counts showed 4 businesses with payroll in the Salina area classed as roofing contractors. That is one for every 6,233 households, against one for every 5,063 across the U.S. Population estimates show the Salina area declined 1.4% from 2020 to 2025, against +3.1% for the U.S.
How the Salina area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salina area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 4.2 | 3.6 |
| Spending per listing | $5.2M | $6.5M | $8.5M |
| Households per official establishment | 6,233 | 4,048 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +18.4% | +20.4% |
| Population growth, 2020–2025 | −1.4% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,506 | $2,741 | $3,018 |
| Median household income | $65,745 | $74,275 | $80,734 |
| Groundwork market score | 35 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 12
- Annual payroll, 2023
- $521K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as roofing contractors in the Salina area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salina area
- Population, 2025 estimate
- 59,121−1.4% since 2020
- Households
- 24,931
- Median age
- 42.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,441 sq. mi.
- People per square mile
- 41
- Median household income
- $65,745+25.5% vs. 2015–2019, before inflation
- Average household income
- $87,150
- Median home value
- $178,200
- Jobs located here
- 30,161
- Daytime population
- 61,857Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salina area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for roofing and gutter companies, numbered among those based in Kansas, with the Salina area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Emporia, KS | 35 | 6 | 4.1 | $5.9M | +0.4% | #228 of 288 |
| 2Salina, KS | 35 | 12 | 4.8 | $5.2M | −1.4% | #229 of 288 |
| 3Garden City, KS | 28 | 7 | 5.3 | $5M | −2.1% | #258 of 288 |
| 4Hutchinson, KS | 17 | 13 | 5.1 | $4.8M | −0.6% | #285 of 288 |
Other business types in the Salina area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades22
- HVAC and plumbing21
- Electricians30
- Roofing and gutters35
- Lawn, cleaning and pest control17
- Landscaping and lawn care30
- House cleaning39
- Pest control16
Real estate
Funeral services
Questions
How many roofing and gutter companies are in the Salina, KS area?
As of September 2026, map listings count 12 roofing and gutter companies in the Salina area. One of them (8%) is a chain location. The listings count roofers and gutter companies. Official counts show 4 businesses with payroll classed as roofing contractors in 2023.
How much do households in the Salina, KS area spend on home repairs, maintenance and insurance?
About $62.5M a year, or $2,506 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 12 roofing and gutter companies on map listings, it comes to $5.2M per company. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade. It is estimated from the incomes of the 24,931 households in the Salina area and national spending patterns by income.
How does the Salina, KS area compare with the U.S. for roofing and gutter companies?
The Salina area has 4.8 roofing and gutter companies per 10,000 households, 33% above the U.S. rate of 3.6. Spending per company is $5.2M, 38% below the U.S. figure of $8.5M. At the U.S. ratio of roofing and gutter companies to household spending, the Salina area would have about 7, against 12 on map listings. There is one business with payroll in the industry for every 6,233 households, against one for every 5,063 across the U.S.
How fast is the Salina, KS area growing?
Population estimates put the Salina area at 59,121 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 24,931 households. Median household income in the Salina area is $65,745, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salina area scores 35 for roofing and gutter companies (lower middle), #229 of 288 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salina area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in the Salina area
Screening a site or an acquisition in the Salina area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.