Beauty and personal care · Small-town market · California
Nail salons in the Ukiah, CA area
The nail salons in the Ukiah, CA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #205 of 387 scored small-town markets
#5 of 6 scored small-town markets based in California
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $32.8M
- On personal care products and services · $941 a household
- Spending per listing
- $2.7M
- 64% above the U.S.
- Listings per 10k households
- 3.4
- 43% below the U.S.
- Population, 2025
- 88,122
- −3.5% since 2020
See the nail salons around any address in the Ukiah area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Ukiah area spend about $32.8M a year on personal care products and services, or $941 per household, 6% below the U.S. average. That is about $2.7M of household spending for each salon on map listings, 64% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Ukiah area has 12 nail salons on map listings as of September 2026. Chain locations make up 17% of them, against 27% across the U.S. That comes to 3.4 for every 10,000 households, 43% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in the Ukiah area was 8 in 2023. That is one for every 4,355 households, against one for every 3,754 across the U.S. Official counts also show 36 one-person businesses without payroll.
Population estimates show the Ukiah area declined 3.5% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for nail salons in the Ukiah area is 50 (upper middle), #205 of 387 scored small-town markets and #5 of 6 scored small-town markets based in California.
How the Ukiah area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ukiah area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 6.9 | 6.0 |
| Spending per listing | $2.7M | $1.7M | $1.7M |
| Households per official establishment | 4,355 | 2,007 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +27.0% | +23.2% |
| Population growth, 2020–2025 | −3.5% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $941 | $1,149 | $1,005 |
| Median household income | $68,092 | $99,122 | $80,734 |
| Groundwork market score | 50 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 14
- Annual payroll, 2023
- $455K
- One-person businesses, 2023
- 36Businesses with no payroll
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Ukiah area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ukiah area
- Population, 2025 estimate
- 88,122−3.5% since 2020
- Households
- 34,842
- Median age
- 44.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,507 sq. mi.
- People per square mile
- 26
- Median household income
- $68,092+32.4% vs. 2015–2019, before inflation
- Average household income
- $95,438
- Median home value
- $512,200
- Jobs located here
- 29,495
- Daytime population
- 87,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ukiah area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across California
Every California market ranked →The highest-scoring small-town markets in California for nail salons, numbered among those based in California (a market based in another state is listed without a number), with the Ukiah area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 75 | 9 | 4.1 | $2.6M | +0.9% | #28 of 387 |
| 1Sonora, CA | 66 | 5 | 2.2 | $4.5M | −4.0% | #83 of 387 |
| 2Eureka-Arcata, CA | 66 | 15 | 2.7 | $3.3M | −3.4% | #86 of 387 |
| 3Truckee-Grass Valley, CA | 63 | 15 | 3.5 | $3.1M | −0.4% | #105 of 387 |
| 4Red Bluff, CA | 60 | 10 | 4.0 | $2.3M | −1.7% | #128 of 387 |
| 5Ukiah, CA | 50 | 12 | 3.4 | $2.7M | −3.5% | #205 of 387 |
| 6Clearlake, CA | 41 | 14 | 5.2 | $1.7M | −0.6% | #259 of 387 |
Other business types in the Ukiah area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons58
- Barbershops53
- Nail salons50
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Ukiah, CA area?
Map listings as of September 2026 show 12 nail salons in the Ukiah area. 2 of them (17%) are chain locations. The listings count nail salons. Official counts show 8 businesses with payroll classed as nail salons in 2023. Another 36 one-person businesses have no payroll, by official counts.
How much do households in the Ukiah, CA area spend on personal care products and services?
About $32.8M a year, or $941 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 12 nail salons on map listings, it comes to $2.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 34,842 households in the Ukiah area and national spending patterns by income.
How does the Ukiah, CA area compare with the U.S. for nail salons?
The Ukiah area has 3.4 nail salons per 10,000 households, 43% below the U.S. rate of 6.0. Spending per salon is $2.7M, 64% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Ukiah area would have about 20, against 12 on map listings. There is one business with payroll in the industry for every 4,355 households, against one for every 3,754 across the U.S.
How fast is the Ukiah, CA area growing?
Population estimates put the Ukiah area at 88,122 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 34,842 households. Median household income in the Ukiah area is $68,092, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ukiah area scores 50 for nail salons (upper middle), #205 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ukiah area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Ukiah area
Screening a site or an acquisition in the Ukiah area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.