Groundwork

Food and drink · Small-town market · Mississippi

Restaurants and cafes in the Greenville, MS area

How the Greenville, MS area compares with other small-town markets and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 25 out of 100: Lower middle

Ranked #484 of 538 scored small-town markets
#10 of 17 scored small-town markets based in Mississippi

Listings
186
50 chain locations (27%)
Official establishments
60
+3.5% since 2019
Household spending a year
$48.8M
On food away from home · $2,853 a household
Spending per listing
$263K
29% below the U.S.
Listings per 10k households
108.7
In line with the U.S.
Population, 2025
40,446
−9.4% since 2020

See the restaurants and cafes around any address in the Greenville area

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for restaurants and cafes in the Greenville area is 25 (lower middle), #484 of 538 scored small-town markets and #10 of 17 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.

At $2,853 per household (30% below the U.S. average), households in the Greenville area spend about $48.8M a year on food away from home. That is about $263K of household spending for each restaurant on map listings, 29% below the U.S. figure of $371K.

The Greenville area has 186 restaurants and cafes on map listings as of September 2026. 50 of them (27%) are chain locations, against 34% across the U.S. That comes to 108.7 for every 10,000 households, in line with the U.S. rate of 109.8.

Official counts show 60 businesses with payroll classed as restaurants and other eating places in the Greenville area in 2023, up 3.5% from 2019. That is one for every 285 households, against one for every 209 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $329K have gone to businesses classed as restaurants and other eating places in the Greenville area. Between 2020 and 2025, the population of the Greenville area declined 9.4%, against +3.1% for the U.S.

How the Greenville area compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Greenville, MS area compared with Mississippi and the U.S.
MeasureGreenville areaMississippiU.S.
Listings per 10k households108.799.6109.8
Spending per listing$263K$330K$371K
Households per official establishment285230209
Official establishment growth, 2019–2023+3.5%+9.8%+6.0%
Population growth, 2020–2025−9.4%−0.1%+3.1%
Spending per household on food away from home$2,853$3,288$4,070
Median household income$42,165$56,447$80,734
Groundwork market score2525

Official counts and lending

Businesses

Official establishments, 2019 to 2023
60+3.5% over the period
Employees, 2023
1,331
Annual payroll, 2023
$20.3M
One-person businesses, 2023
38Businesses with no payroll
Map listings, September 2026
18650 chain locations
Listings at the U.S. rate for this spending
132The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$329K

SBA-backed loans to businesses classed as restaurants and other eating places in the Greenville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Greenville area

Population, 2025 estimate
40,446−9.4% since 2020
Households
17,113
Median age
38.2
Homes lived in by their owners
60%
Vehicles per household
1.6
Land area
724 sq. mi.
People per square mile
59
Median household income
$42,165+42.0% vs. 2015–2019, before inflation
Average household income
$60,222
Median home value
$104,000
Jobs located here
15,180
Daytime population
41,627Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Greenville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

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Restaurants and cafes across Mississippi

Every Mississippi market ranked →

The highest-scoring small-town markets in Mississippi for restaurants and cafes, numbered among those based in Mississippi, with the Greenville area marked.

Top small-town markets in Mississippi

Small-town markets in Mississippi ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Picayune, MS6318785.5$383K+5.6%#145 of 538
2Laurel, MS4425380.1$392K−1.5%#329 of 538
3Brookhaven, MS4311285.1$374K+0.5%#340 of 538
4Starkville, MS3623891.8$344K+0.8%#406 of 538
5Greenwood, MS3412888.5$323K−8.8%#426 of 538
6Tupelo, MS32557107.5$316K+0.8%#442 of 538
7Natchez, MS-LA32210101.3$286K−0.9%#445 of 538
8Oxford, MS32376156.4$228K+5.3%#448 of 538
9Columbus, MS2725795.4$326K−2.7%#476 of 538
10Greenville, MS25186108.7$263K−9.4%#484 of 538

Other business types in the Greenville area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many restaurants and cafes are in the Greenville, MS area?

Map listings as of September 2026 show 186 restaurants and cafes in the Greenville area. 50 of them (27%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 60 businesses with payroll classed as restaurants and other eating places in 2023, up 3.5% from 2019. Official counts also show 38 one-person businesses without payroll.

How much do households in the Greenville, MS area spend on food away from home?

About $48.8M a year, or $2,853 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 186 restaurants and cafes on map listings, it comes to $263K per restaurant. It is estimated from the incomes of the 17,113 households in the Greenville area and national spending patterns by income.

How does the Greenville, MS area compare with the U.S. for restaurants and cafes?

The Greenville area has 108.7 restaurants and cafes per 10,000 households, in line with the U.S. rate of 109.8. Spending per restaurant is $263K, 29% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Greenville area would have about 132, against 186 on map listings. There is one business with payroll in the industry for every 285 households, against one for every 209 across the U.S. The official count rose 3.5% from 2019 to 2023, against +6.0% for the U.S.

How fast is the Greenville, MS area growing?

Population estimates put the Greenville area at 40,446 people in 2025, down 9.4% since 2020, against +3.1% for the U.S. It has 17,113 households. Median household income in the Greenville area is $42,165, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenville area scores 25 for restaurants and cafes (lower middle), #484 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Greenville area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in the Greenville area

Screening a site or an acquisition in the Greenville area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.