Child care · Small-town market · Mississippi
Child care centers and preschools in the Greenville, MS area
Competitor counts, household spending and official business counts for child care centers and preschools in the Greenville, MS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 5 out of 100: Very low
Ranked #452 of 454 scored small-town markets
#14 of 16 scored small-town markets based in Mississippi
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- 27
- +12.5% since 2019
- Household spending a year
- $5.3M
- On child care and other personal services · $310 a household
- Spending per listing
- $408K
- 59% below the U.S.
- Listings per 10k households
- 7.6
- 31% above the U.S.
- Population, 2025
- 40,446
- −9.4% since 2020
See the child care centers and preschools around any address in the Greenville area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for child care centers and preschools in the Greenville area is 5 (very low), #452 of 454 scored small-town markets and #14 of 16 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.
Households in the Greenville area spend about $5.3M a year on child care and other personal services, or $310 per household, 47% below the U.S. average. That is about $408K of household spending for each center on map listings, 59% below the U.S. figure of $1M.
There are 13 child care centers and preschools on map listings in the Greenville area as of September 2026. None of them are chain locations, against 12% across the U.S. That comes to 7.6 for every 10,000 households, 31% above the U.S. rate of 5.8.
Official counts show 27 businesses with payroll classed as child care services in the Greenville area in 2023, up 12.5% from 2019. That is one for every 634 households, against one for every 1,573 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $126K has gone to businesses classed as child care services in the Greenville area. Population estimates show the Greenville area declined 9.4% from 2020 to 2025, against +3.1% for the U.S.
How the Greenville area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greenville area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 6.2 | 5.8 |
| Spending per listing | $408K | $591K | $1M |
| Households per official establishment | 634 | 1,418 | 1,573 |
| Official establishment growth, 2019–2023 | +12.5% | +1.4% | +5.7% |
| Population growth, 2020–2025 | −9.4% | −0.1% | +3.1% |
| Spending per household on child care and other personal services | $310 | $369 | $581 |
| Median household income | $42,165 | $56,447 | $80,734 |
| Groundwork market score | 5 | 12 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27+12.5% over the period
- Employees, 2023
- 319
- Annual payroll, 2023
- $9.7M
- One-person businesses, 2023
- 178Businesses with no payroll
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $126K
SBA-backed loans to businesses classed as child care services in the Greenville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Greenville area
- Population, 2025 estimate
- 40,446−9.4% since 2020
- Households
- 17,113
- Median age
- 38.2
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.6
- Land area
- 724 sq. mi.
- People per square mile
- 59
- Median household income
- $42,165+42.0% vs. 2015–2019, before inflation
- Average household income
- $60,222
- Median home value
- $104,000
- Jobs located here
- 15,180
- Daytime population
- 41,627Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for child care centers and preschools, numbered among those based in Mississippi, with the Greenville area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oxford, MS | 78 | 11 | 4.6 | $943K | +5.3% | #30 of 454 |
| 2Starkville, MS | 56 | 12 | 4.6 | $786K | +0.8% | #182 of 454 |
| 3Picayune, MS | 47 | 15 | 6.9 | $532K | +5.6% | #261 of 454 |
| 4Laurel, MS | 40 | 14 | 4.4 | $751K | −1.5% | #315 of 454 |
| 5Brookhaven, MS | 28 | 10 | 7.6 | $458K | +0.5% | #393 of 454 |
| 6Tupelo, MS | 28 | 47 | 9.1 | $421K | +0.8% | #394 of 454 |
| 7Vicksburg, MS | 26 | 16 | 9.5 | $435K | −6.3% | #404 of 454 |
| 8Natchez, MS-LA | 23 | 11 | 5.3 | $596K | −0.9% | #411 of 454 |
| 9Meridian, MS | 22 | 22 | 6.3 | $530K | −3.2% | #418 of 454 |
| 10Columbus, MS | 12 | 29 | 10.8 | $316K | −2.7% | #444 of 454 |
| 14Greenville, MS | 5 | 13 | 7.6 | $408K | −9.4% | #452 of 454 |
Other business types in the Greenville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools5
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Greenville, MS area?
As of September 2026, map listings count 13 child care centers and preschools in the Greenville area. None of them are chain locations. The listings count day care centers and preschools. Official counts show 27 businesses with payroll classed as child care services in 2023, up 12.5% from 2019. Official counts list 178 one-person businesses without payroll.
How much do households in the Greenville, MS area spend on child care and other personal services?
About $5.3M a year, or $310 per household. That is 47% below the U.S. average (an index of 53, where 100 is the U.S. average). Spread across the 13 child care centers and preschools on map listings, it comes to $408K per center. It is estimated from the incomes of the 17,113 households in the Greenville area and national spending patterns by income.
How does the Greenville, MS area compare with the U.S. for child care centers and preschools?
The Greenville area has 7.6 child care centers and preschools per 10,000 households, 31% above the U.S. rate of 5.8. Spending per center is $408K, 59% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Greenville area would have about 5, against 13 on map listings. There is one business with payroll in the industry for every 634 households, against one for every 1,573 across the U.S. The official count rose 12.5% from 2019 to 2023, against +5.7% for the U.S.
How fast is the Greenville, MS area growing?
Population estimates put the Greenville area at 40,446 people in 2025, down 9.4% since 2020, against +3.1% for the U.S. It has 17,113 households. Median household income in the Greenville area is $42,165, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenville area scores 5 for child care centers and preschools (very low), #452 of 454 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenville area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Greenville area
Screening a site or an acquisition in the Greenville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.