Pets · County · Michigan
Pet stores in Kent County, MI
The pet stores in Kent County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #397 of 974 scored counties
#10 of 34 scored counties in Michigan
- Listings
- 50
- 23 chain locations (46%)
- Official establishments
- 27
- +17.4% since 2019
- Household spending a year
- $231M
- On pets · $900 a household
- Spending per listing
- $4.6M
- 2% above the U.S.
- Listings per 10k households
- 1.9
- 5% below the U.S.
- Population, 2025
- 675,232
- +2.5% since 2020
See the pet stores around any address in Kent County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Kent County spend about $231M a year on pets, or $900 per household, in line with the U.S. average. Spread across 50 pet stores, that is $4.6M per store, 2% above the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
Kent County has 50 pet stores on map listings as of September 2026. 23 of them (46%) are chain locations, against 38% across the U.S. That is 1.9 per 10,000 households, 5% below the U.S. rate of 2.0.
The official count of businesses with payroll classed as pet and pet supplies stores in Kent County was 27 in 2023, up 17.4% from 2019. That is one for every 9,505 households, against one for every 13,024 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as pet and pet supplies stores in Kent County.
Population estimates show Kent County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). Kent County scores 55 (upper middle) on the Groundwork market score for pet stores, ranking #397 of 974 scored counties and #10 of 34 scored counties in Michigan.
How Kent County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kent County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.9 | 1.8 | 2.0 |
| Spending per listing | $4.6M | $4.6M | $4.5M |
| Households per official establishment | 9,505 | 13,960 | 13,024 |
| Official establishment growth, 2019–2023 | +17.4% | −3.6% | −1.6% |
| Population growth, 2020–2025 | +2.5% | +0.6% | +3.1% |
| Spending per household on pets | $900 | $843 | $909 |
| Median household income | $82,631 | $72,875 | $80,734 |
| Groundwork market score | 55 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 27+17.4% over the period
- Employees, 2023
- 363
- Annual payroll, 2023
- $9.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5023 chain locations
- Listings at the U.S. rate for this spending
- 51The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $25K
SBA-backed loans to businesses classed as pet and pet supplies stores in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kent County
- Population, 2025 estimate
- 675,232+2.5% since 2020
- Households
- 256,648
- Median age
- 37.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 850 sq. mi.
- People per square mile
- 781
- Median household income
- $82,631+31.1% vs. 2015–2019, before inflation
- Average household income
- $109,612
- Median home value
- $289,900
- Jobs located here
- 399,575
- Daytime population
- 767,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for pet stores, numbered among those based in Michigan, with Kent County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Muskegon County, MI | 70 | 7 | 1.0 | $7.2M | +1.8% | #162 of 974 |
| 2Clinton County, MI | 70 | 5 | 1.6 | $5.9M | +1.6% | #164 of 974 |
| 3Ottawa County, MI | 70 | 22 | 2.0 | $4.8M | +3.9% | #173 of 974 |
| 4Oakland County, MI | 63 | 102 | 1.9 | $5.3M | +1.2% | #265 of 974 |
| 5Wayne County, MI | 60 | 89 | 1.3 | $6.1M | −1.1% | #309 of 974 |
| 6Eaton County, MI | 60 | 8 | 1.8 | $4.8M | +0.4% | #317 of 974 |
| 7Berrien County, MI | 57 | 11 | 1.7 | $4.6M | −1.3% | #366 of 974 |
| 8St. Clair County, MI | 57 | 13 | 1.9 | $4.2M | +0.1% | #367 of 974 |
| 9Ingham County, MI | 56 | 18 | 1.5 | $5.1M | +1.7% | #377 of 974 |
| 10Kent County, MI | 55 | 50 | 1.9 | $4.6M | +2.5% | #397 of 974 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses63
- Veterinarians61
- Pet grooming and boarding67
- Pet stores55
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Kent County, MI?
Map listings as of September 2026 show 50 pet stores in Kent County. 23 of them (46%) are chain locations. The listings count pet stores. Official counts show 27 businesses with payroll classed as pet and pet supplies stores in 2023, up 17.4% from 2019.
How much do households in Kent County, MI spend on pets?
About $231M a year, or $900 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 50 pet stores on map listings, it comes to $4.6M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 256,648 households in Kent County and national spending patterns by income.
How does Kent County, MI compare with the U.S. for pet stores?
Kent County has 1.9 pet stores per 10,000 households, 5% below the U.S. rate of 2.0. Spending per store is $4.6M, 2% above the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Kent County would have about 51, against 50 on map listings. There is one business with payroll in the industry for every 9,505 households, against one for every 13,024 across the U.S. The official count rose 17.4% from 2019 to 2023, against −1.6% for the U.S.
How fast is Kent County, MI growing?
Population estimates put Kent County at 675,232 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 256,648 households. The median household income in Kent County is $82,631 a year, 2% above the U.S. median of $80,734. That rose 31.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 55 for pet stores (upper middle), #397 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.