Groundwork

Food and drink · County · Michigan

Pizza places in Genesee County, MI

How Genesee County, MI compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #1,257 of 2,090 scored counties
#51 of 68 scored counties in Michigan

Listings
132
85 chain locations (64%)
Official establishments
322
All limited-service restaurants · +13.8% since 2019
Household spending a year
$591.6M
On food away from home · $3,536 a household
Spending per listing
$4.5M
12% below the U.S.
Listings per 10k households
7.9
In line with the U.S.
Population, 2025
401,093
−1.1% since 2020

See the pizza places around any address in Genesee County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 132 pizza places in Genesee County. Chain locations make up 64% of them, against 58% across the U.S. Per 10,000 households, that is 7.9, in line with the U.S. rate of 8.0.

Household spending on food away from home in Genesee County comes to about $591.6M a year: $3,536 per household, 13% below the U.S. average. That is about $4.5M of household spending for each pizza place on map listings, 12% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

The official count of businesses with payroll classed as limited-service restaurants in Genesee County was 322 in 2023, up 13.8% from 2019. That is one for every 520 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 52 one-person businesses without payroll. Since fiscal 2022, 10 SBA-backed loans worth $3.6M have gone to businesses classed as limited-service restaurants in Genesee County.

Population estimates show Genesee County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for pizza places in Genesee County is 44 (lower middle), #1,257 of 2,090 scored counties and #51 of 68 scored counties in Michigan.

How Genesee County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Genesee County, MI compared with Michigan and the U.S.
MeasureGenesee CountyMichiganU.S.
Listings per 10k households7.98.38.0
Spending per listing$4.5M$4.7M$5.1M
Households per official establishment (all limited-service restaurants)520514478
Official establishment growth, 2019–2023+13.8%+7.8%+6.1%
Population growth, 2020–2025−1.1%+0.6%+3.1%
Spending per household on food away from home$3,536$3,875$4,070
Median household income$62,281$72,875$80,734
Groundwork market score4439

Official counts and lending

Businesses

Official establishments, 2019 to 2023
283 → 322All limited-service restaurants · +13.8% over the period
Employees, 2023
7,177
Annual payroll, 2023
$121.2M
One-person businesses, 2023
52All limited-service restaurants with no payroll
Map listings, September 2026
13285 chain locations
Listings at the U.S. rate for this spending
116The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
10
Amount
$3.6M

SBA-backed loans to businesses classed as limited-service restaurants in Genesee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Genesee County

Population, 2025 estimate
401,093−1.1% since 2020
Households
167,334
Median age
41.3
Homes lived in by their owners
71%
Vehicles per household
1.7
Land area
637 sq. mi.
People per square mile
633
Median household income
$62,281+28.2% vs. 2015–2019, before inflation
Average household income
$84,062
Median home value
$182,400
Jobs located here
125,696
Daytime population
375,742Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Genesee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Michigan for pizza places, numbered among those based in Michigan, with Genesee County marked.

Top counties in Michigan

Counties in Michigan ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Leelanau County, MI8077.3$6.3M+3.0%#87 of 2,090
2Cass County, MI78104.7$8.1M+0.2%#115 of 2,090
3Clinton County, MI78206.3$6.7M+1.6%#119 of 2,090
4Ottawa County, MI73877.8$5.5M+3.9%#227 of 2,090
5Barry County, MI73197.8$5M+2.2%#229 of 2,090
6Livingston County, MI72628.1$5.8M+1.7%#254 of 2,090
7Allegan County, MI71347.5$5.4M+2.1%#280 of 2,090
8Cheboygan County, MI7054.5$7.8M+0.9%#297 of 2,090
9Newaygo County, MI70126.1$5.7M+3.1%#312 of 2,090
10Osceola County, MI6855.3$6.2M+2.7%#366 of 2,090
51Genesee County, MI441327.9$4.5M−1.1%#1,257 of 2,090

Other business types in Genesee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Genesee County, MI?

Genesee County has 132 pizza places on map listings as of September 2026. 85 of them (64%) are chain locations. The listings count pizza restaurants. Official counts show 322 businesses with payroll classed as limited-service restaurants in 2023, up 13.8% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 52 one-person businesses have no payroll, by official counts.

How much do households in Genesee County, MI spend on food away from home?

About $591.6M a year, or $3,536 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 132 pizza places on map listings, it comes to $4.5M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 167,334 households in Genesee County and national spending patterns by income.

How does Genesee County, MI compare with the U.S. for pizza places?

Genesee County has 7.9 pizza places per 10,000 households, in line with the U.S. rate of 8.0. Spending per pizza place is $4.5M, 12% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Genesee County would have about 116, against 132 on map listings. There is one business with payroll in the industry for every 520 households, against one for every 478 across the U.S. The official count rose 13.8% from 2019 to 2023, against +6.1% for the U.S.

How fast is Genesee County, MI growing?

Population estimates put Genesee County at 401,093 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 167,334 households. The median household income in Genesee County is $62,281 a year, 23% below the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Genesee County scores 44 for pizza places (lower middle), #1,257 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Genesee County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Genesee County

Screening a site or an acquisition in Genesee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.