Clothing and laundry · County · Massachusetts
Laundromats in Norfolk County, MA
Competitor counts, household spending and official business counts for laundromats in Norfolk County, MA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #109 of 785 scored counties
#1 of 12 scored counties in Massachusetts
- Listings
- 35
- 5 chain locations (14%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $854.1M
- On clothing, shoes and related services · $3,014 a household
- Spending per listing
- $24.4M
- 95% above the U.S.
- Listings per 10k households
- 1.2
- 25% below the U.S.
- Population, 2025
- 739,749
- +2.2% since 2020
See the laundromats around any address in Norfolk County
The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,014 per household (47% above the U.S. average), households in Norfolk County spend about $854.1M a year on clothing, shoes and related services. That is about $24.4M of household spending for each laundromat on map listings, 95% above the U.S. figure of $12.5M. The spending figure covers all clothing, shoes and related services, not only laundromats.
There are 35 laundromats on map listings in Norfolk County as of September 2026. 5 of them (14%) are chain locations, against 19% across the U.S. Per 10,000 households, that is 1.2, 25% below the U.S. rate of 1.6.
The official count of businesses with payroll classed as coin-operated laundries in Norfolk County was 23 in 2023. That is one for every 12,320 households, against one for every 11,865 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $308K has gone to businesses classed as coin-operated laundries in Norfolk County.
Between 2020 and 2025, the population of Norfolk County grew 2.2%, slower than the U.S. (+3.1%). Norfolk County scores 74 (upper middle) on the Groundwork market score for laundromats, ranking #109 of 785 scored counties and #1 of 12 scored counties in Massachusetts. That puts it in the top quarter of counties.
How Norfolk County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.2 | 2.0 | 1.6 |
| Spending per listing | $24.4M | $13.4M | $12.5M |
| Households per official establishment | 12,320 | 9,841 | 11,865 |
| Official establishment growth, 2019–2023 | n/a | −1.0% | +3.0% |
| Population growth, 2020–2025 | +2.2% | +2.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $3,014 | $2,675 | $2,055 |
| Median household income | $130,739 | $103,960 | $80,734 |
| Groundwork market score | 74 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 23
- Employees, 2023
- 87
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 355 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $308K
SBA-backed loans to businesses classed as coin-operated laundries in Norfolk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norfolk County
- Population, 2025 estimate
- 739,749+2.2% since 2020
- Households
- 283,368
- Median age
- 41.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.6
- Land area
- 396 sq. mi.
- People per square mile
- 1,843
- Median household income
- $130,739+26.6% vs. 2015–2019, before inflation
- Average household income
- $183,022
- Median home value
- $683,900
- Jobs located here
- 369,055
- Daytime population
- 712,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.
Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLaundromats across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for laundromats, numbered among those based in Massachusetts, with Norfolk County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Norfolk County, MA | 74 | 35 | 1.2 | $24.4M | +2.2% | #109 of 785 |
| 2Barnstable County, MA | 73 | 19 | 1.8 | $14.2M | +2.4% | #132 of 785 |
| 3Middlesex County, MA | 69 | 113 | 1.8 | $16.9M | +2.8% | #167 of 785 |
| 4Worcester County, MA | 68 | 59 | 1.8 | $14.4M | +3.7% | #182 of 785 |
| 5Hampshire County, MA | 63 | 16 | 2.6 | $9.3M | +10.4% | #233 of 785 |
| 6Plymouth County, MA | 58 | 43 | 2.1 | $13.1M | +3.5% | #295 of 785 |
| 7Essex County, MA | 52 | 68 | 2.2 | $12.1M | +2.3% | #356 of 785 |
| 8Berkshire County, MA | 49 | 11 | 1.9 | $11.8M | −1.2% | #391 of 785 |
| 9Hampden County, MA | 49 | 39 | 2.1 | $10.3M | +0.2% | #393 of 785 |
| 10Suffolk County, MA | 43 | 79 | 2.4 | $10.7M | +0.1% | #474 of 785 |
Other business types in Norfolk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry50
- Clothing and shoe stores53
- Laundromats74
- Dry cleaners33
Home services
Real estate
Funeral services
Questions
How many laundromats are in Norfolk County, MA?
As of September 2026, map listings count 35 laundromats in Norfolk County. 5 of them (14%) are chain locations. The listings count laundromats. Official counts show 23 businesses with payroll classed as coin-operated laundries in 2023.
How much do households in Norfolk County, MA spend on clothing, shoes and related services?
About $854.1M a year, or $3,014 per household. That is 47% above the U.S. average (an index of 147, where 100 is the U.S. average). Spread across the 35 laundromats on map listings, it comes to $24.4M per laundromat. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade. It is estimated from the incomes of the 283,368 households in Norfolk County and national spending patterns by income.
How does Norfolk County, MA compare with the U.S. for laundromats?
Norfolk County has 1.2 laundromats per 10,000 households, 25% below the U.S. rate of 1.6. Spending per laundromat is $24.4M, 95% above the U.S. figure of $12.5M. At the U.S. ratio of laundromats to household spending, Norfolk County would have about 68, against 35 on map listings. There is one business with payroll in the industry for every 12,320 households, against one for every 11,865 across the U.S.
How fast is Norfolk County, MA growing?
Population estimates put Norfolk County at 739,749 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 283,368 households. Median household income in Norfolk County is $130,739, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk County scores 74 for laundromats (upper middle), #109 of 785 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk County. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for laundromats · All 56 business types in Norfolk County
Screening a site or an acquisition in Norfolk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.