Home services · Metro area · Maryland
House cleaning businesses in the Salisbury, MD metro area
Competitor counts, household spending and official business counts for house cleaning businesses in the Salisbury, MD metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #247 of 375 scored metro areas
#4 of 4 scored metro areas based in Maryland
- Listings
- 18
- 2 chain locations (11%)
- Official establishments
- 24
- −11.1% since 2019
- Household spending a year
- $70.9M
- On lawn care, cleaning and other household services · $1,452 a household
- Spending per listing
- $3.9M
- 38% below the U.S.
- Listings per 10k households
- 3.7
- 68% above the U.S.
- Population, 2025
- 131,872
- +2.9% since 2020
See the house cleaning businesses around any address in the Salisbury metro area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,452 per household (3% above the U.S. average), households in the Salisbury metro area spend about $70.9M a year on lawn care, cleaning and other household services. Spread across 18 house cleaning businesses, that is $3.9M per business, 38% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
There are 18 house cleaning businesses on map listings in the Salisbury metro area as of September 2026. Of those, 2 are chain locations, or 11%, against 8% across the U.S. Per 10,000 households, that is 3.7, 68% above the U.S. rate of 2.2.
Official counts show 24 businesses with payroll classed as janitorial and carpet cleaning services in the Salisbury metro area in 2023, down 11.1% from 2019. That is one for every 2,034 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as janitorial and carpet cleaning services in the Salisbury metro area.
Between 2020 and 2025, the population of the Salisbury metro area grew 2.9%, in step with the U.S. (+3.1%). The Salisbury metro area scores 44 (lower middle) on the Groundwork market score for house cleaning businesses, ranking #247 of 375 scored metro areas and #4 of 4 scored metro areas based in Maryland.
How the Salisbury metro area compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salisbury metro area | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.7 | 2.5 | 2.2 |
| Spending per listing | $3.9M | $7.1M | $6.4M |
| Households per official establishment | 2,034 | 1,524 | 1,735 |
| Official establishment growth, 2019–2023 | −11.1% | −2.3% | +6.6% |
| Population growth, 2020–2025 | +2.9% | +1.4% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,452 | $1,757 | $1,414 |
| Median household income | $73,802 | $103,678 | $80,734 |
| Groundwork market score | 44 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24−11.1% over the period
- Employees, 2023
- 123
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 182 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Salisbury metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salisbury metro area
- Population, 2025 estimate
- 131,872+2.9% since 2020
- Households
- 48,818
- Median age
- 37.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 694 sq. mi.
- People per square mile
- 187
- Median household income
- $73,802
- Average household income
- $94,881
- Median home value
- $241,200
- Jobs located here
- 49,837
- Daytime population
- 123,772Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salisbury metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Maryland
Every Maryland market ranked →The highest-scoring metro areas in Maryland for house cleaning businesses, numbered among those based in Maryland (a market based in another state is listed without a number), with the Salisbury metro area marked.
Top metro areas in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hagerstown-Martinsburg, MD-WV | 79 | 20 | 1.7 | $8.8M | +7.1% | #16 of 375 |
| 2Lexington Park, MD | 69 | 20 | 2.6 | $7.2M | +2.1% | #52 of 375 |
| 3Baltimore-Columbia-Towson, MD | 65 | 217 | 1.9 | $8.9M | +0.4% | #71 of 375 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 54 | 748 | 3.2 | $6.2M | +3.3% | #142 of 375 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 50 | 564 | 2.3 | $6.2M | +1.4% | #182 of 375 |
| 4Salisbury, MD | 44 | 18 | 3.7 | $3.9M | +2.9% | #247 of 375 |
Other business types in the Salisbury metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Salisbury, MD metro area?
As of September 2026, map listings count 18 house cleaning businesses in the Salisbury metro area. 2 of them (11%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 24 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 11.1% from 2019.
How much do households in the Salisbury, MD metro area spend on lawn care, cleaning and other household services?
About $70.9M a year, or $1,452 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 18 house cleaning businesses on map listings, it comes to $3.9M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 48,818 households in the Salisbury metro area and national spending patterns by income.
How does the Salisbury, MD metro area compare with the U.S. for house cleaning businesses?
The Salisbury metro area has 3.7 house cleaning businesses per 10,000 households, 68% above the U.S. rate of 2.2. Spending per business is $3.9M, 38% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, the Salisbury metro area would have about 11, against 18 on map listings. There is one business with payroll in the industry for every 2,034 households, against one for every 1,735 across the U.S. The official count fell 11.1% from 2019 to 2023, against +6.6% for the U.S.
How fast is the Salisbury, MD metro area growing?
Population estimates put the Salisbury metro area at 131,872 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 48,818 households. The median household income in the Salisbury metro area is $73,802 a year, 9% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salisbury metro area scores 44 for house cleaning businesses (lower middle), #247 of 375 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salisbury metro area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Salisbury metro area
Screening a site or an acquisition in the Salisbury metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.