Pets · Metro area · Maryland
Pet businesses in the Salisbury, MD metro area
The pet businesses in the Salisbury, MD metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #172 of 387 scored metro areas
#4 of 4 scored metro areas based in Maryland
- Listings
- 53
- 7 chain locations (13%)
- Official establishments
- 27
- +3.9% since 2019
- Household spending a year
- $43.1M
- On pets · $883 a household
- Spending per listing
- $813K
- 7% below the U.S.
- Listings per 10k households
- 10.9
- 5% above the U.S.
- Population, 2025
- 131,872
- +2.9% since 2020
See the pet businesses around any address in the Salisbury metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 53 pet businesses in the Salisbury metro area. Chain locations make up 13% of them, against 17% across the U.S. That is 10.9 per 10,000 households, 5% above the U.S. rate of 10.4.
Households in the Salisbury metro area spend about $43.1M a year on pets, or $883 per household, 3% below the U.S. average. That is about $813K of household spending for each business on map listings, 7% below the U.S. figure of $878K.
In 2023, official counts showed 27 businesses with payroll in the Salisbury metro area classed as pet care, veterinarians and pet stores, up 3.9% from 2019. That is one for every 1,808 households, against one for every 1,852 across the U.S. Official counts list 67 one-person businesses without payroll.
Population estimates show the Salisbury metro area grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for pet businesses in the Salisbury metro area is 53 (upper middle), #172 of 387 scored metro areas and #4 of 4 scored metro areas based in Maryland.
How the Salisbury metro area compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salisbury metro area | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.9 | 8.6 | 10.4 |
| Spending per listing | $813K | $1.3M | $878K |
| Households per official establishment | 1,808 | 2,095 | 1,852 |
| Official establishment growth, 2019–2023 | +3.9% | +1.0% | +11.4% |
| Population growth, 2020–2025 | +2.9% | +1.4% | +3.1% |
| Spending per household on pets | $883 | $1,117 | $909 |
| Median household income | $73,802 | $103,678 | $80,734 |
| Groundwork market score | 53 | 80 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27+3.9% over the period
- Employees, 2023
- 266
- Annual payroll, 2023
- $10.3M
- One-person businesses, 2023
- 67Businesses with no payroll
- Map listings, September 2026
- 537 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Salisbury metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salisbury metro area
- Population, 2025 estimate
- 131,872+2.9% since 2020
- Households
- 48,818
- Median age
- 37.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 694 sq. mi.
- People per square mile
- 187
- Median household income
- $73,802
- Average household income
- $94,881
- Median home value
- $241,200
- Jobs located here
- 49,837
- Daytime population
- 123,772Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salisbury metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Maryland
Every Maryland market ranked →The highest-scoring metro areas in Maryland for pet businesses, numbered among those based in Maryland (a market based in another state is listed without a number), with the Salisbury metro area marked.
Top metro areas in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 81 | 1,932 | 8.1 | $1.5M | +3.3% | #11 of 387 |
| 1Hagerstown-Martinsburg, MD-WV | 73 | 123 | 10.4 | $874K | +7.1% | #43 of 387 |
| 2Baltimore-Columbia-Towson, MD | 71 | 978 | 8.7 | $1.2M | +0.4% | #47 of 387 |
| 3Lexington Park, MD | 65 | 90 | 11.9 | $1M | +2.1% | #80 of 387 |
| 4Salisbury, MD | 53 | 53 | 10.9 | $813K | +2.9% | #172 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 48 | 2,176 | 8.8 | $851K | +1.4% | #207 of 387 |
Other business types in the Salisbury metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses53
- Veterinarians50
- Pet grooming and boarding43
- Pet stores68
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Salisbury, MD metro area?
There are 53 pet businesses on map listings in the Salisbury metro area as of September 2026. 7 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 27 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 3.9% from 2019. Official counts also show 67 one-person businesses without payroll.
How much do households in the Salisbury, MD metro area spend on pets?
About $43.1M a year, or $883 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 53 pet businesses on map listings, it comes to $813K per business. It is estimated from the incomes of the 48,818 households in the Salisbury metro area and national spending patterns by income.
How does the Salisbury, MD metro area compare with the U.S. for pet businesses?
The Salisbury metro area has 10.9 pet businesses per 10,000 households, 5% above the U.S. rate of 10.4. Spending per business is $813K, 7% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Salisbury metro area would have about 49, against 53 on map listings. There is one business with payroll in the industry for every 1,808 households, against one for every 1,852 across the U.S. The official count rose 3.9% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Salisbury, MD metro area growing?
Population estimates put the Salisbury metro area at 131,872 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 48,818 households. The median household income in the Salisbury metro area is $73,802 a year, 9% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salisbury metro area scores 53 for pet businesses (upper middle), #172 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salisbury metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Salisbury metro area
Screening a site or an acquisition in the Salisbury metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.