Health care · Metro area · Maryland
Primary care and pediatric clinics in the Salisbury, MD metro area
How the Salisbury, MD metro area compares with other metro areas and the U.S. for primary care and pediatric clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #294 of 387 scored metro areas
#4 of 4 scored metro areas based in Maryland
- Listings
- 38
- 0 chain locations (0%)
- Official establishments
- 76
- −17.4% since 2019
- Household spending a year
- $53.5M
- On medical and dental services · $1,095 a household
- Spending per listing
- $1.4M
- 21% below the U.S.
- Listings per 10k households
- 7.8
- 8% above the U.S.
- Population, 2025
- 131,872
- +2.9% since 2020
See the primary care and pediatric clinics around any address in the Salisbury metro area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For primary care and pediatric clinics, the Salisbury metro area has a Groundwork market score of 36 (lower middle): #294 of 387 scored metro areas and #4 of 4 scored metro areas based in Maryland. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 38 primary care and pediatric clinics in the Salisbury metro area. None of them are chain locations, against 9% across the U.S. That is 7.8 per 10,000 households, 8% above the U.S. rate of 7.2.
Households in the Salisbury metro area spend about $53.5M a year on medical and dental services, or $1,095 per household, 15% below the U.S. average. That is about $1.4M of household spending for each clinic on map listings, 21% below the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
The official count of businesses with payroll classed as offices of physicians in the Salisbury metro area was 76 in 2023, down 17.4% from 2019. That is one for every 642 households, against one for every 593 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $1.3M have gone to businesses classed as offices of physicians in the Salisbury metro area. Population estimates put the population change in the Salisbury metro area from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%).
How the Salisbury metro area compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salisbury metro area | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 7.0 | 7.2 |
| Spending per listing | $1.4M | $1.9M | $1.8M |
| Households per official establishment | 642 | 578 | 593 |
| Official establishment growth, 2019–2023 | −17.4% | −5.9% | −2.2% |
| Population growth, 2020–2025 | +2.9% | +1.4% | +3.1% |
| Spending per household on medical and dental services | $1,095 | $1,322 | $1,288 |
| Median household income | $73,802 | $103,678 | $80,734 |
| Groundwork market score | 36 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 76−17.4% over the period
- Employees, 2023
- 1,298
- Annual payroll, 2023
- $143.8M
- One-person businesses, 2023
- 40Businesses with no payroll
- Map listings, September 2026
- 380 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.3M
SBA-backed loans to businesses classed as offices of physicians in the Salisbury metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salisbury metro area
- Population, 2025 estimate
- 131,872+2.9% since 2020
- Households
- 48,818
- Median age
- 37.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 694 sq. mi.
- People per square mile
- 187
- Median household income
- $73,802
- Average household income
- $94,881
- Median home value
- $241,200
- Jobs located here
- 49,837
- Daytime population
- 123,772Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salisbury metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Maryland
Every Maryland market ranked →The highest-scoring metro areas in Maryland for primary care and pediatric clinics, numbered among those based in Maryland (a market based in another state is listed without a number), with the Salisbury metro area marked.
Top metro areas in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lexington Park, MD | 77 | 39 | 5.1 | $2.8M | +2.1% | #33 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 56 | 1,823 | 7.7 | $1.9M | +3.3% | #145 of 387 |
| 2Baltimore-Columbia-Towson, MD | 50 | 704 | 6.3 | $2.1M | +0.4% | #196 of 387 |
| 3Hagerstown-Martinsburg, MD-WV | 49 | 83 | 7.0 | $1.6M | +7.1% | #208 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 47 | 1,878 | 7.6 | $1.7M | +1.4% | #225 of 387 |
| 4Salisbury, MD | 36 | 38 | 7.8 | $1.4M | +2.9% | #294 of 387 |
Other business types in the Salisbury metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics47
- Dentists and orthodontists41
- Primary care and pediatrics36
- Urgent care and walk-in clinics
- Chiropractors67
- Physical therapy27
- Optometrists and eye care69
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Salisbury, MD metro area?
The Salisbury metro area has 38 primary care and pediatric clinics on map listings as of September 2026. None of them are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 76 businesses with payroll classed as offices of physicians in 2023, down 17.4% from 2019. Official counts also show 40 one-person businesses without payroll.
How much do households in the Salisbury, MD metro area spend on medical and dental services?
About $53.5M a year, or $1,095 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 38 primary care and pediatric clinics on map listings, it comes to $1.4M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 48,818 households in the Salisbury metro area and national spending patterns by income.
How does the Salisbury, MD metro area compare with the U.S. for primary care and pediatric clinics?
The Salisbury metro area has 7.8 primary care and pediatric clinics per 10,000 households, 8% above the U.S. rate of 7.2. Spending per clinic is $1.4M, 21% below the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, the Salisbury metro area would have about 30, against 38 on map listings. There is one business with payroll in the industry for every 642 households, against one for every 593 across the U.S. The official count fell 17.4% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Salisbury, MD metro area growing?
Population estimates put the Salisbury metro area at 131,872 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 48,818 households. The median household income in the Salisbury metro area is $73,802 a year, 9% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salisbury metro area scores 36 for primary care and pediatric clinics (lower middle), #294 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salisbury metro area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Salisbury metro area
Screening a site or an acquisition in the Salisbury metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.