Groundwork

Groceries and convenience · Metro area · Maryland

Grocery and convenience stores in the Salisbury, MD metro area

The grocery and convenience stores in the Salisbury, MD metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #314 of 387 scored metro areas
#4 of 4 scored metro areas based in Maryland

Listings
120
44 chain locations (37%)
Official establishments
37
+23.3% since 2019
Household spending a year
$291.7M
On groceries · $5,976 a household
Spending per listing
$2.4M
28% below the U.S.
Listings per 10k households
24.6
32% above the U.S.
Population, 2025
131,872
+2.9% since 2020

See the grocery and convenience stores around any address in the Salisbury metro area

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For grocery and convenience stores, the Salisbury metro area has a Groundwork market score of 32 (lower middle): #314 of 387 scored metro areas and #4 of 4 scored metro areas based in Maryland. That puts it in the bottom quarter of metro areas.

Households in the Salisbury metro area spend about $291.7M a year on groceries, or $5,976 per household, 5% below the U.S. average. That is about $2.4M of household spending for each store on map listings, 28% below the U.S. figure of $3.4M.

There are 120 grocery and convenience stores on map listings in the Salisbury metro area as of September 2026. Of those, 44 are chain locations, or 37%, against 42% across the U.S. That comes to 24.6 for every 10,000 households, 32% above the U.S. rate of 18.7.

In 2023, official counts showed 37 businesses with payroll in the Salisbury metro area classed as grocery and convenience stores, up 23.3% from 2019. That is one for every 1,319 households, against one for every 1,293 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $65K has gone to businesses classed as grocery and convenience stores in the Salisbury metro area. Population estimates put the population change in the Salisbury metro area from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%).

How the Salisbury metro area compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Salisbury, MD metro area compared with Maryland and the U.S.
MeasureSalisbury metro areaMarylandU.S.
Listings per 10k households24.616.218.7
Spending per listing$2.4M$4.2M$3.4M
Households per official establishment1,3191,1291,293
Official establishment growth, 2019–2023+23.3%+6.6%+7.2%
Population growth, 2020–2025+2.9%+1.4%+3.1%
Spending per household on groceries$5,976$6,737$6,319
Median household income$73,802$103,678$80,734
Groundwork market score3261

Official counts and lending

Businesses

Official establishments, 2019 to 2023
37+23.3% over the period
Employees, 2023
717
Annual payroll, 2023
$19.3M
One-person businesses, 2023
23Businesses with no payroll
Map listings, September 2026
12044 chain locations
Listings at the U.S. rate for this spending
86The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$65K

SBA-backed loans to businesses classed as grocery and convenience stores in the Salisbury metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Salisbury metro area

Population, 2025 estimate
131,872+2.9% since 2020
Households
48,818
Median age
37.6
Homes lived in by their owners
64%
Vehicles per household
1.9
Land area
694 sq. mi.
People per square mile
187
Median household income
$73,802
Average household income
$94,881
Median home value
$241,200
Jobs located here
49,837
Daytime population
123,772Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Salisbury metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across Maryland

Every Maryland market ranked →

The highest-scoring metro areas in Maryland for grocery and convenience stores, numbered among those based in Maryland (a market based in another state is listed without a number), with the Salisbury metro area marked.

Top metro areas in Maryland

Metro areas in Maryland ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Washington-Arlington-Alexandria, DC-VA-MD-WV723,40814.4$5M+3.3%#45 of 387
1Lexington Park, MD7113417.7$4.1M+2.1%#53 of 387
2Hagerstown-Martinsburg, MD-WV6020817.6$3.5M+7.1%#129 of 387
3Baltimore-Columbia-Towson, MD571,76915.8$4.2M+0.4%#146 of 387
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD554,55918.5$3.8M+1.4%#167 of 387
4Salisbury, MD3212024.6$2.4M+2.9%#314 of 387

Other business types in the Salisbury metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in the Salisbury, MD metro area?

As of September 2026, map listings count 120 grocery and convenience stores in the Salisbury metro area. 44 of them (37%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 37 businesses with payroll classed as grocery and convenience stores in 2023, up 23.3% from 2019. Official counts list 23 one-person businesses without payroll.

How much do households in the Salisbury, MD metro area spend on groceries?

About $291.7M a year, or $5,976 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 120 grocery and convenience stores on map listings, it comes to $2.4M per store. It is estimated from the incomes of the 48,818 households in the Salisbury metro area and national spending patterns by income.

How does the Salisbury, MD metro area compare with the U.S. for grocery and convenience stores?

The Salisbury metro area has 24.6 grocery and convenience stores per 10,000 households, 32% above the U.S. rate of 18.7. Spending per store is $2.4M, 28% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Salisbury metro area would have about 86, against 120 on map listings. There is one business with payroll in the industry for every 1,319 households, against one for every 1,293 across the U.S. The official count rose 23.3% from 2019 to 2023, against +7.2% for the U.S.

How fast is the Salisbury, MD metro area growing?

Population estimates put the Salisbury metro area at 131,872 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 48,818 households. The median household income in the Salisbury metro area is $73,802 a year, 9% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salisbury metro area scores 32 for grocery and convenience stores (lower middle), #314 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Salisbury metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in the Salisbury metro area

Screening a site or an acquisition in the Salisbury metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.