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Landscaping and lawn care companies in the Green Bay, WI metro area
Competitor counts, household spending and official business counts for landscaping and lawn care companies in the Green Bay, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #253 of 385 scored metro areas
#4 of 13 scored metro areas based in Wisconsin
- Listings
- 78
- 1 chain location (1%)
- Official establishments
- 124
- +18.1% since 2019
- Household spending a year
- $169.9M
- On lawn care, cleaning and other household services · $1,249 a household
- Spending per listing
- $2.2M
- 26% below the U.S.
- Listings per 10k households
- 5.7
- 19% above the U.S.
- Population, 2025
- 336,756
- +2.5% since 2020
See the landscaping and lawn care companies around any address in the Green Bay metro area
The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Green Bay metro area spend about $169.9M a year on lawn care, cleaning and other household services, or $1,249 per household, 12% below the U.S. average. That works out to $2.2M per company, 26% below the U.S. figure of $2.9M. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies.
The Green Bay metro area has 78 landscaping and lawn care companies on map listings as of September 2026. One of them (1%) is a chain location, against 4% across the U.S. Per 10,000 households, that is 5.7, 19% above the U.S. rate of 4.8.
The official count of businesses with payroll classed as landscaping services in the Green Bay metro area was 124 in 2023, up 18.1% from 2019. That is one for every 1,098 households, against one for every 1,095 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $282K has gone to businesses classed as landscaping services in the Green Bay metro area.
Population estimates show the Green Bay metro area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for landscaping and lawn care companies in the Green Bay metro area is 40 (lower middle), #253 of 385 scored metro areas and #4 of 13 scored metro areas based in Wisconsin.
How the Green Bay metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Green Bay metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 6.2 | 4.8 |
| Spending per listing | $2.2M | $2M | $2.9M |
| Households per official establishment | 1,098 | 996 | 1,095 |
| Official establishment growth, 2019–2023 | +18.1% | +18.0% | +9.2% |
| Population growth, 2020–2025 | +2.5% | +1.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,249 | $1,250 | $1,414 |
| Median household income | $79,267 | $77,485 | $80,734 |
| Groundwork market score | 40 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 124+18.1% over the period
- Employees, 2023
- 594
- Annual payroll, 2023
- $30.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 781 chain location
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $282K
SBA-backed loans to businesses classed as landscaping services in the Green Bay metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Green Bay metro area
- Population, 2025 estimate
- 336,756+2.5% since 2020
- Households
- 136,101
- Median age
- 40.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,870 sq. mi.
- People per square mile
- 177
- Median household income
- $79,267+27.0% vs. 2015–2019, before inflation
- Average household income
- $101,173
- Median home value
- $257,300
- Jobs located here
- 173,676
- Daytime population
- 339,683Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Green Bay metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.
Or open the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLandscaping and lawn care across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for landscaping and lawn care companies, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Green Bay metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Duluth, MN-WI | 50 | 53 | 4.4 | $2.7M | +0.2% | #187 of 385 |
| 1Madison, WI | 43 | 202 | 6.7 | $2M | +4.1% | #230 of 385 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 42 | 1,012 | 6.9 | $2.1M | +2.6% | #237 of 385 |
| 2Milwaukee-Waukesha, WI | 41 | 340 | 5.2 | $2.5M | 0.0% | #243 of 385 |
| 3Kenosha, WI | 41 | 37 | 5.4 | $2.4M | −0.4% | #244 of 385 |
| 4Green Bay, WI | 40 | 78 | 5.7 | $2.2M | +2.5% | #253 of 385 |
| 5Wausau, WI | 38 | 33 | 5.7 | $2.2M | +1.0% | #262 of 385 |
| 6La Crosse-Onalaska, WI-MN | 35 | 39 | 5.4 | $2.3M | +0.4% | #278 of 385 |
| 7Eau Claire, WI | 31 | 47 | 6.5 | $1.9M | +2.6% | #318 of 385 |
| 8Oshkosh-Neenah, WI | 31 | 48 | 6.6 | $1.8M | +1.4% | #320 of 385 |
Other business types in the Green Bay metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades50
- HVAC and plumbing43
- Electricians50
- Roofing and gutters60
- Lawn, cleaning and pest control44
- Landscaping and lawn care40
- House cleaning49
- Pest control62
Real estate
Funeral services
Questions
How many landscaping and lawn care companies are in the Green Bay, WI metro area?
Map listings as of September 2026 show 78 landscaping and lawn care companies in the Green Bay metro area. One of them (1%) is a chain location. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 124 businesses with payroll classed as landscaping services in 2023, up 18.1% from 2019.
How much do households in the Green Bay, WI metro area spend on lawn care, cleaning and other household services?
About $169.9M a year, or $1,249 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 78 landscaping and lawn care companies on map listings, it comes to $2.2M per company. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade. It is estimated from the incomes of the 136,101 households in the Green Bay metro area and national spending patterns by income.
How does the Green Bay, WI metro area compare with the U.S. for landscaping and lawn care companies?
The Green Bay metro area has 5.7 landscaping and lawn care companies per 10,000 households, 19% above the U.S. rate of 4.8. Spending per company is $2.2M, 26% below the U.S. figure of $2.9M. At the U.S. ratio of landscaping and lawn care companies to household spending, the Green Bay metro area would have about 58, against 78 on map listings. There is one business with payroll in the industry for every 1,098 households, against one for every 1,095 across the U.S. The official count rose 18.1% from 2019 to 2023, against +9.2% for the U.S.
How fast is the Green Bay, WI metro area growing?
Population estimates put the Green Bay metro area at 336,756 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 136,101 households. Median household income in the Green Bay metro area is $79,267, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Green Bay metro area scores 40 for landscaping and lawn care companies (lower middle), #253 of 385 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Green Bay metro area. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for landscaping and lawn care companies · All 56 business types in the Green Bay metro area
Screening a site or an acquisition in the Green Bay metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.