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Landscaping and lawn care companies in the Eau Claire, WI metro area

How the Eau Claire, WI metro area compares with other metro areas and the U.S. for landscaping and lawn care companies: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #318 of 385 scored metro areas
#7 of 13 scored metro areas based in Wisconsin

Listings
47
2 chain locations (4%)
Official establishments
68
+21.4% since 2019
Household spending a year
$87.6M
On lawn care, cleaning and other household services · $1,219 a household
Spending per listing
$1.9M
36% below the U.S.
Listings per 10k households
6.5
35% above the U.S.
Population, 2025
176,647
+2.6% since 2020

See the landscaping and lawn care companies around any address in the Eau Claire metro area

The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Eau Claire metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For landscaping and lawn care companies, the Eau Claire metro area has a Groundwork market score of 31 (lower middle): #318 of 385 scored metro areas and #7 of 13 scored metro areas based in Wisconsin. That puts it in the bottom quarter of metro areas.

Households in the Eau Claire metro area spend about $87.6M a year on lawn care, cleaning and other household services, or $1,219 per household, 14% below the U.S. average. Spread across 47 landscaping and lawn care companies, that is $1.9M per company, 36% below the U.S. figure of $2.9M. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies.

There are 47 landscaping and lawn care companies on map listings in the Eau Claire metro area as of September 2026. Chain locations make up 4% of them, against 4% across the U.S. Per 10,000 households, that is 6.5, 35% above the U.S. rate of 4.8.

Official counts show 68 businesses with payroll classed as landscaping services in the Eau Claire metro area in 2023, up 21.4% from 2019. That is one for every 1,057 households, against one for every 1,095 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $1.3M have gone to businesses classed as landscaping services in the Eau Claire metro area. Population estimates put the population change in the Eau Claire metro area from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%).

How the Eau Claire metro area compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Landscaping and lawn care in Eau Claire, WI metro area compared with Wisconsin and the U.S.
MeasureEau Claire metro areaWisconsinU.S.
Listings per 10k households6.56.24.8
Spending per listing$1.9M$2M$2.9M
Households per official establishment1,0579961,095
Official establishment growth, 2019–2023+21.4%+18.0%+9.2%
Population growth, 2020–2025+2.6%+1.3%+3.1%
Spending per household on lawn care, cleaning and other household services$1,219$1,250$1,414
Median household income$74,595$77,485$80,734
Groundwork market score3124

Official counts and lending

Businesses

Official establishments, 2019 to 2023
68+21.4% over the period
Employees, 2023
302
Annual payroll, 2023
$16.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
472 chain locations
Listings at the U.S. rate for this spending
30The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$1.3M

SBA-backed loans to businesses classed as landscaping services in the Eau Claire metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Eau Claire metro area

Population, 2025 estimate
176,647+2.6% since 2020
Households
71,865
Median age
39.3
Homes lived in by their owners
66%
Vehicles per household
1.9
Land area
1,646 sq. mi.
People per square mile
106
Median household income
$74,595+25.2% vs. 2015–2019, before inflation
Average household income
$97,224
Median home value
$259,900
Jobs located here
86,835
Daytime population
182,644Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Eau Claire metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.

Or open the report at the center of the Eau Claire metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Landscaping and lawn care across Wisconsin

Every Wisconsin market ranked →

The highest-scoring metro areas in Wisconsin for landscaping and lawn care companies, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Eau Claire metro area marked.

Top metro areas in Wisconsin

Metro areas in Wisconsin ranked for landscaping and lawn care companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Duluth, MN-WI50534.4$2.7M+0.2%#187 of 385
1Madison, WI432026.7$2M+4.1%#230 of 385
Minneapolis-St. Paul-Bloomington, MN-WI421,0126.9$2.1M+2.6%#237 of 385
2Milwaukee-Waukesha, WI413405.2$2.5M0.0%#243 of 385
3Kenosha, WI41375.4$2.4M−0.4%#244 of 385
4Green Bay, WI40785.7$2.2M+2.5%#253 of 385
5Wausau, WI38335.7$2.2M+1.0%#262 of 385
6La Crosse-Onalaska, WI-MN35395.4$2.3M+0.4%#278 of 385
7Eau Claire, WI31476.5$1.9M+2.6%#318 of 385
8Oshkosh-Neenah, WI31486.6$1.8M+1.4%#320 of 385

Other business types in the Eau Claire metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many landscaping and lawn care companies are in the Eau Claire, WI metro area?

As of September 2026, map listings count 47 landscaping and lawn care companies in the Eau Claire metro area. 2 of them (4%) are chain locations. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 68 businesses with payroll classed as landscaping services in 2023, up 21.4% from 2019.

How much do households in the Eau Claire, WI metro area spend on lawn care, cleaning and other household services?

About $87.6M a year, or $1,219 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 47 landscaping and lawn care companies on map listings, it comes to $1.9M per company. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade. It is estimated from the incomes of the 71,865 households in the Eau Claire metro area and national spending patterns by income.

How does the Eau Claire, WI metro area compare with the U.S. for landscaping and lawn care companies?

The Eau Claire metro area has 6.5 landscaping and lawn care companies per 10,000 households, 35% above the U.S. rate of 4.8. Spending per company is $1.9M, 36% below the U.S. figure of $2.9M. At the U.S. ratio of landscaping and lawn care companies to household spending, the Eau Claire metro area would have about 30, against 47 on map listings. There is one business with payroll in the industry for every 1,057 households, against one for every 1,095 across the U.S. The official count rose 21.4% from 2019 to 2023, against +9.2% for the U.S.

How fast is the Eau Claire, WI metro area growing?

Population estimates put the Eau Claire metro area at 176,647 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 71,865 households. Median household income in the Eau Claire metro area is $74,595, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Eau Claire metro area scores 31 for landscaping and lawn care companies (lower middle), #318 of 385 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Eau Claire metro area. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for landscaping and lawn care companies · All 56 business types in the Eau Claire metro area

Screening a site or an acquisition in the Eau Claire metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Eau Claire metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.