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Landscaping and lawn care companies in the Shawano, WI area
How the Shawano, WI area compares with other small-town markets and the U.S. for landscaping and lawn care companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #371 of 399 scored small-town markets
#9 of 12 scored small-town markets based in Wisconsin
- Listings
- 20
- 0 chain locations (0%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $21.3M
- On lawn care, cleaning and other household services · $1,140 a household
- Spending per listing
- $1.1M
- 64% below the U.S.
- Listings per 10k households
- 10.7
- 2.2 times the U.S.
- Population, 2025
- 45,759
- +1.4% since 2020
See the landscaping and lawn care companies around any address in the Shawano area
The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Shawano area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Shawano area scores 26 (lower middle) on the Groundwork market score for landscaping and lawn care companies, ranking #371 of 399 scored small-town markets and #9 of 12 scored small-town markets based in Wisconsin. That puts it in the bottom quarter of small-town markets.
Households in the Shawano area spend about $21.3M a year on lawn care, cleaning and other household services, or $1,140 per household, 19% below the U.S. average. Spread across 20 landscaping and lawn care companies, that is $1.1M per company, 64% below the U.S. figure of $2.9M. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies.
The Shawano area has 20 landscaping and lawn care companies on map listings as of September 2026. None of them are chain locations, against 4% across the U.S. That comes to 10.7 for every 10,000 households, 2.2 times the U.S. rate of 4.8.
The official count of businesses with payroll classed as landscaping services in the Shawano area was 17 in 2023. That is one for every 1,097 households, against one for every 1,095 across the U.S. Between 2020 and 2025, the population of the Shawano area grew 1.4%, slower than the U.S. (+3.1%).
How the Shawano area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shawano area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 6.2 | 4.8 |
| Spending per listing | $1.1M | $2M | $2.9M |
| Households per official establishment | 1,097 | 996 | 1,095 |
| Official establishment growth, 2019–2023 | n/a | +18.0% | +9.2% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,140 | $1,250 | $1,414 |
| Median household income | $66,189 | $77,485 | $80,734 |
| Groundwork market score | 26 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17
- Employees, 2023
- 20
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 200 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as landscaping services in the Shawano area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Shawano area
- Population, 2025 estimate
- 45,759+1.4% since 2020
- Households
- 18,651
- Median age
- 44.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 1,251 sq. mi.
- People per square mile
- 36
- Median household income
- $66,189+20.0% vs. 2015–2019, before inflation
- Average household income
- $85,172
- Median home value
- $189,600
- Jobs located here
- 14,184
- Daytime population
- 36,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Shawano area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.
Or open the report at the center of the Shawano area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLandscaping and lawn care across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for landscaping and lawn care companies, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Shawano area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sparta, WI | 71 | 5 | 2.7 | $4.3M | +0.6% | #54 of 399 |
| 2Platteville, WI | 53 | 9 | 4.5 | $2.6M | +0.9% | #163 of 399 |
| Iron Mountain, MI-WI | 52 | 6 | 4.3 | $2.6M | +0.4% | #169 of 399 |
| 3Stevens Point-Plover, WI | 50 | 17 | 5.7 | $2.1M | +2.2% | #187 of 399 |
| 4Manitowoc, WI | 49 | 18 | 5.1 | $2.3M | +0.4% | #194 of 399 |
| 5Beaver Dam, WI | 46 | 16 | 4.5 | $2.7M | −0.3% | #223 of 399 |
| 6Baraboo, WI | 45 | 15 | 5.4 | $2.3M | +1.3% | #233 of 399 |
| 7Marinette, WI-MI | 42 | 15 | 5.1 | $2.2M | +0.3% | #255 of 399 |
| 8Watertown-Fort Atkinson, WI | 41 | 19 | 5.4 | $2.3M | +0.3% | #262 of 399 |
| 9Shawano, WI | 26 | 20 | 10.7 | $1.1M | +1.4% | #371 of 399 |
Other business types in the Shawano area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades60
- HVAC and plumbing
- Electricians66
- Roofing and gutters26
- Lawn, cleaning and pest control29
- Landscaping and lawn care26
- House cleaning
- Pest control
Real estate
Funeral services
Questions
How many landscaping and lawn care companies are in the Shawano, WI area?
Map listings as of September 2026 show 20 landscaping and lawn care companies in the Shawano area. None of them are chain locations. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 17 businesses with payroll classed as landscaping services in 2023.
How much do households in the Shawano, WI area spend on lawn care, cleaning and other household services?
About $21.3M a year, or $1,140 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 20 landscaping and lawn care companies on map listings, it comes to $1.1M per company. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade. It is estimated from the incomes of the 18,651 households in the Shawano area and national spending patterns by income.
How does the Shawano, WI area compare with the U.S. for landscaping and lawn care companies?
The Shawano area has 10.7 landscaping and lawn care companies per 10,000 households, 2.2 times the U.S. rate of 4.8. Spending per company is $1.1M, 64% below the U.S. figure of $2.9M. At the U.S. ratio of landscaping and lawn care companies to household spending, the Shawano area would have about 7, against 20 on map listings. There is one business with payroll in the industry for every 1,097 households, against one for every 1,095 across the U.S.
How fast is the Shawano, WI area growing?
Population estimates put the Shawano area at 45,759 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 18,651 households. Median household income in the Shawano area is $66,189, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Shawano area scores 26 for landscaping and lawn care companies (lower middle), #371 of 399 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Shawano area. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for landscaping and lawn care companies · All 56 business types in the Shawano area
Screening a site or an acquisition in the Shawano area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Shawano area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.