Funeral services · Small-town market · Indiana
Funeral homes in the Peru, IN area
How the Peru, IN area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #346 of 365 scored small-town markets
#19 of 19 scored small-town markets based in Indiana
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $2M
- On funerals · $149 a household
- Spending per listing
- $249K
- 63% below the U.S.
- Listings per 10k households
- 6.0
- 2.9 times the U.S.
- Population, 2025
- 34,487
- −3.9% since 2020
See the funeral homes around any address in the Peru area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Peru area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for funeral homes in the Peru area is 19 (low), #346 of 365 scored small-town markets and #19 of 19 scored small-town markets based in Indiana. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 8 funeral homes in the Peru area. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 6.0, 2.9 times the U.S. rate of 2.1.
Household spending on funerals in the Peru area comes to about $2M a year: $149 per household, 5% above the U.S. average. Spread across 8 funeral homes, that is $249K per home, 63% below the U.S. figure of $679K.
Official counts show 4 businesses with payroll classed as funeral homes and funeral services in the Peru area in 2023. That is one for every 3,330 households, against one for every 8,510 across the U.S. Between 2020 and 2025, the population of the Peru area declined 3.9%, against +3.1% for the U.S.
How the Peru area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Peru area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.0 | 2.9 | 2.1 |
| Spending per listing | $249K | $473K | $679K |
| Households per official establishment | 3,330 | 5,706 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −4.6% | −1.7% |
| Population growth, 2020–2025 | −3.9% | +2.7% | +3.1% |
| Spending per household on funerals | $149 | $135 | $143 |
| Median household income | $61,139 | $71,957 | $80,734 |
| Groundwork market score | 19 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 27
- Annual payroll, 2023
- $739K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Peru area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Peru area
- Population, 2025 estimate
- 34,487−3.9% since 2020
- Households
- 13,318
- Median age
- 41.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 374 sq. mi.
- People per square mile
- 96
- Median household income
- $61,139+20.7% vs. 2015–2019, before inflation
- Average household income
- $77,345
- Median home value
- $126,200
- Jobs located here
- 8,510
- Daytime population
- 29,652Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Peru area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Peru area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Indiana
Every Indiana market ranked →The highest-scoring small-town markets in Indiana for funeral homes, numbered among those based in Indiana, with the Peru area marked.
Top small-town markets in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warsaw, IN | 64 | 10 | 3.1 | $454K | +0.9% | #96 of 365 |
| 2Decatur, IN | 61 | 6 | 4.8 | $362K | +2.2% | #114 of 365 |
| 3Bedford, IN | 60 | 6 | 3.1 | $491K | +1.2% | #117 of 365 |
| 4Plymouth, IN | 60 | 6 | 3.4 | $479K | +1.2% | #118 of 365 |
| 5Kendallville, IN | 57 | 6 | 3.3 | $415K | +1.0% | #136 of 365 |
| 6Greencastle, IN | 52 | 5 | 3.5 | $412K | +3.2% | #163 of 365 |
| 7Richmond, IN | 46 | 12 | 4.4 | $356K | −0.5% | #198 of 365 |
| 8New Castle, IN | 46 | 9 | 4.8 | $327K | +0.5% | #201 of 365 |
| 9Frankfort, IN | 41 | 5 | 4.0 | $356K | +0.4% | #236 of 365 |
| 10Monticello, IN | 41 | 6 | 5.9 | $276K | +2.0% | #238 of 365 |
| 19Peru, IN | 19 | 8 | 6.0 | $249K | −3.9% | #346 of 365 |
Other business types in the Peru area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes19
Questions
How many funeral homes are in the Peru, IN area?
The Peru area has 8 funeral homes on map listings as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Peru, IN area spend on funerals?
About $2M a year, or $149 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 8 funeral homes on map listings, it comes to $249K per home. It is estimated from the incomes of the 13,318 households in the Peru area and national spending patterns by income.
How does the Peru, IN area compare with the U.S. for funeral homes?
The Peru area has 6.0 funeral homes per 10,000 households, 2.9 times the U.S. rate of 2.1. Spending per home is $249K, 63% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Peru area would have about 3, against 8 on map listings. There is one business with payroll in the industry for every 3,330 households, against one for every 8,510 across the U.S.
How fast is the Peru, IN area growing?
Population estimates put the Peru area at 34,487 people in 2025, down 3.9% since 2020, against +3.1% for the U.S. It has 13,318 households. Median household income in the Peru area is $61,139, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Peru area scores 19 for funeral homes (low), #346 of 365 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Peru area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Peru area
Screening a site or an acquisition in the Peru area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Peru area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.