Groundwork

Pets · Small-town market · Indiana

Pet grooming and boarding businesses in the New Castle, IN area

How the New Castle, IN area compares with other small-town markets and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 61 out of 100: Upper middle

Ranked #105 of 387 scored small-town markets
#2 of 20 scored small-town markets based in Indiana

Listings
5
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$13.7M
On pets · $733 a household
Spending per listing
$2.7M
7% above the U.S.
Listings per 10k households
2.7
25% below the U.S.
Population, 2025
49,137
+0.5% since 2020

See the pet grooming and boarding businesses around any address in the New Castle area

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the New Castle area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 5 pet grooming and boarding businesses in the New Castle area. None of them are chain locations, against 9% across the U.S. That is 2.7 per 10,000 households, 25% below the U.S. rate of 3.6.

Households in the New Castle area spend about $13.7M a year on pets, or $733 per household, 19% below the U.S. average. That works out to $2.7M per business, 7% above the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

There is no official count of businesses with payroll classed as pet care (except veterinary) in the New Castle area: counts under 3 aren’t published.

Between 2020 and 2025, the population of the New Castle area grew 0.5%, slower than the U.S. (+3.1%). For pet grooming and boarding businesses, the New Castle area has a Groundwork market score of 61 (upper middle): #105 of 387 scored small-town markets and #2 of 20 scored small-town markets based in Indiana.

How the New Castle area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in New Castle, IN area compared with Indiana and the U.S.
MeasureNew Castle areaIndianaU.S.
Listings per 10k households2.74.03.6
Spending per listing$2.7M$2.1M$2.5M
Households per official establishmentn/a5,4655,057
Official establishment growth, 2019–2023n/a+35.8%+25.2%
Population growth, 2020–2025+0.5%+2.7%+3.1%
Spending per household on pets$733$825$909
Median household income$63,150$71,957$80,734
Groundwork market score6140

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care (except veterinary) in the New Castle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the New Castle area

Population, 2025 estimate
49,137+0.5% since 2020
Households
18,642
Median age
42.6
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
392 sq. mi.
People per square mile
125
Median household income
$63,150+26.7% vs. 2015–2019, before inflation
Average household income
$80,133
Median home value
$154,400
Jobs located here
12,829
Daytime population
43,751Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the New Castle area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of the New Castle area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet grooming and boarding across Indiana

Every Indiana market ranked →

The highest-scoring small-town markets in Indiana for pet grooming and boarding businesses, numbered among those based in Indiana, with the New Castle area marked.

Top small-town markets in Indiana

Small-town markets in Indiana ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warsaw, IN74113.4$2.4M+0.9%#36 of 387
2New Castle, IN6152.7$2.7M+0.5%#105 of 387
3Marion, IN6172.6$2.6M0.0%#106 of 387
4Greensburg, IN5654.7$1.7M+0.4%#151 of 387
5Crawfordsville, IN5374.5$1.8M+2.7%#171 of 387
6Seymour, IN53105.5$1.4M+1.9%#175 of 387
7Washington, IN5165.1$1.5M+2.5%#188 of 387
8Decatur, IN4964.8$1.6M+2.2%#206 of 387
9Greencastle, IN4896.4$1.3M+3.2%#216 of 387
10Angola, IN4685.7$1.4M+1.0%#230 of 387

Other business types in the New Castle area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in the New Castle, IN area?

There are 5 pet grooming and boarding businesses on map listings in the New Castle area as of September 2026. None of them are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. No official count is published for pet care (except veterinary) in the New Castle area: counts under 3 are left out.

How much do households in the New Castle, IN area spend on pets?

About $13.7M a year, or $733 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 5 pet grooming and boarding businesses on map listings, it comes to $2.7M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 18,642 households in the New Castle area and national spending patterns by income.

How does the New Castle, IN area compare with the U.S. for pet grooming and boarding businesses?

The New Castle area has 2.7 pet grooming and boarding businesses per 10,000 households, 25% below the U.S. rate of 3.6. Spending per business is $2.7M, 7% above the U.S. figure of $2.5M. The count on map listings matches the U.S. ratio of pet grooming and boarding businesses to household spending.

How fast is the New Castle, IN area growing?

Population estimates put the New Castle area at 49,137 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 18,642 households. The median household income in the New Castle area is $63,150 a year, 22% below the U.S. median of $80,734. That rose 26.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The New Castle area scores 61 for pet grooming and boarding businesses (upper middle), #105 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the New Castle area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the New Castle area

Screening a site or an acquisition in the New Castle area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the New Castle area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.