Home services · Small-town market · Indiana
House cleaning businesses in the New Castle, IN area
The house cleaning businesses in the New Castle, IN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $20.7M
- On lawn care, cleaning and other household services · $1,111 a household
- Spending per listing
- $10.4M
- Too few listings to compare
- Listings per 10k households
- 1.1
- Too few listings to compare
- Population, 2025
- 49,137
- +0.5% since 2020
See the house cleaning businesses around any address in the New Castle area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the New Castle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,111 per household (21% below the U.S. average), households in the New Castle area spend about $20.7M a year on lawn care, cleaning and other household services. That works out to $10.4M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
The New Castle area has 2 house cleaning businesses on map listings as of September 2026. That is 1.1 per 10,000 households.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in the New Castle area was 6 in 2023. That is one for every 3,107 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as janitorial and carpet cleaning services in the New Castle area.
Population estimates show the New Castle area grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). With 2 house cleaning businesses on map listings, the New Castle area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the New Castle area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Castle area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.1 | 1.9 | 2.2 |
| Spending per listing | $10.4M | $6.4M | $6.4M |
| Households per official establishment | 3,107 | 1,974 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +6.6% |
| Population growth, 2020–2025 | +0.5% | +2.7% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,111 | $1,211 | $1,414 |
| Median household income | $63,150 | $71,957 | $80,734 |
| Groundwork market score | Not scored | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 29
- Annual payroll, 2023
- $737K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $25K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the New Castle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the New Castle area
- Population, 2025 estimate
- 49,137+0.5% since 2020
- Households
- 18,642
- Median age
- 42.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 392 sq. mi.
- People per square mile
- 125
- Median household income
- $63,150+26.7% vs. 2015–2019, before inflation
- Average household income
- $80,133
- Median home value
- $154,400
- Jobs located here
- 12,829
- Daytime population
- 43,751Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Castle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the New Castle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the New Castle area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the New Castle, IN area?
Map listings as of September 2026 show 2 house cleaning businesses in the New Castle area. The listings count house cleaners and carpet cleaners. Official counts show 6 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in the New Castle, IN area spend on lawn care, cleaning and other household services?
About $20.7M a year, or $1,111 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 2 house cleaning businesses on map listings, it comes to $10.4M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 18,642 households in the New Castle area and national spending patterns by income.
How does the New Castle, IN area compare with the U.S. for house cleaning businesses?
The New Castle area has 2 house cleaning businesses on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of house cleaning businesses to household spending, the New Castle area would have about 3, against 2 on map listings. There is one business with payroll in the industry for every 3,107 households, against one for every 1,735 across the U.S.
How fast is the New Castle, IN area growing?
Population estimates put the New Castle area at 49,137 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 18,642 households. The median household income in the New Castle area is $63,150 a year, 22% below the U.S. median of $80,734. That rose 26.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The New Castle area has no market score for house cleaning businesses: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Castle area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the New Castle area
Screening a site or an acquisition in the New Castle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Castle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.